Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
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"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"

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How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.

You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.

Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.

Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits

Business Growth Hacks and Marketing Chats With Inspiring Entrepreneurs. If you like John Lee Dumas, Tim Ferris, James Altucher, Jordan Harbinger you'll love this!

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    Making Things Happen For the World's Most Important People with Bluefishing Author Steve Sims

    Imagine if you could pick up the phone and ask the person on the other end for anything you want… like visiting the Titanic, or playing with the band Journey.

    Maybe you want to have dinner with your favorite movie star, or walk the runway at New York’s Fashion week? Or get married at the Vatican by the Pope himself.

    Well anything your heart desires is possible if you know Steve Simms.

    Steve is the Founder of Bluefish… An exclusive, high end concierge service he created to bring people’s wildest dreams to life.

    Steve is going to share the key to his success, which is how to network with the world’s most successful people.

    And if he's a perfect example of using Access & Influence to achieve anything.

    More than though, he's a down to earth, straight shooting guy with zero pretense and pomp. You're going to love it.

    Check Steve out at Bluefish.com or SteveSims.com

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    How To Leverage Publicity To Build Your Brand Without Hiring A PR Agency

    Geeta wants to live in a world filled with innovative businesses, books that come bundled with extra dark chocolate and a force field around her keyboard that repels cats and sticky-fingered toddlers.

    As a journalist with more than 20 years of experience, she’s worked for the CBC, CNN, Reader’s Digest, the Montreal Gazette, Asia Pacific Broadcasting (and more) producing print, TV, radio and new media. She is a regular contributor to the Huffington Post and Entrepreneur.com. She was voted “Best TV Personality” by the readers of the Montreal Mirror and has been featured in the Montreal Book of Everything.

    When she’s not writing or creating courses to help small business owners get better media coverage, you can find her whipping up a delicious gluten-free treat, running barefoot or answering the question “why” for the eleventy-bajillionth time.

    Her first book, working title “Baby Got Booked: Learn to speak in sound bytes, write a killer press release, woo journalists and become a media magnet” is slated for release this fall.

    Get (free) practical, doable tips on how to tell your story in a way that makes people (and the press) want to listen at geetanadkarni.com or babygotbooked.com

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    How Nathan Latka Uses His Podcast To Become An Investor In Tech Companies

    Nathan Latka is the host of "The Top Podcast with Nathan Latka" where he interviews SAAS founders and gets them to reveal some of their most valuable financial metrics.

    Nathan is a highly successful entrepreneur himself but now identifies as more of an investment banker of sorts by using his platform to both acquire and get equity in deals.

    He's also one of the harshest podcasters for people who he feels won't be transparent.

    Nathan is very transparent in this episode and I think you'll love where it goes.

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    How To Get Massive Exposure and Media Coverage with Deb Cole

    Deb Cole is a social media pioneer, author, consultant and powerhouse.

    Known affectionately by her clients and fans as @CoachDeb since Twitter was born. Dubbed “The Twitter Queen” by her friends poking fun of her when she predicted the mainstream use of Twitter by Celebrities and even… Presidents.

    Now she’s known as the CEO’s secret weapon when it comes to Influence Marketing with social media campaigns that get results. Her formal education is in Psychology. Combine that with her underground education in influence and persuasion, she’s One Dangerous Woman when it comes to creating marketing campaigns that go viral online.

    Find out more at http://www.1stminutemedia.com/

    Or on http://Twitter.com/coachdeb

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    Marketing Master David Reiss Reveals How To Compete At The Highest Level By Thinking Differently

    David Reiss is one of the most successful men and marketing minds that you don't know about... and that's on purpose. David is a self-described, "Ghost" who builds and scales companies from $20 million to $200 million and far beyond.

    He has been a consultant with Fortune 1000 companies since he was in his 20's and has one of the most unique, brilliant and sought after marketing minds in the country.

    Yet Google him and you'll find almost nothing.

    David is also the creator of http://TheMarketingMasteryGroup.com and several other companies on track do do hundreds of millions (and potentially billions) in sales.

    In this VERY RARE interview David pulls back the curtain on the way his mind works and reveals several case studies and strategies that are actionable for even the small business owner/entrepreneur.

    You'll hear...

    • How David started off as a 13 year old marketing consultant and saving a family friend's company
    • His "hot seat" strategy used at a speech that catapulted his credibility at a very young age with big time CEO's
    • Unique ways to increase a company's Valuation
    • How O.C.D. = Higher Valuations
    • How a 200 page spiral bound notebook saved David $1million on a software company acquisition
    • A masterful marketing strategy David used with a home-battery client who was competing with Tesla. (Remarkable!)
    • The Biggest Secret In Marketing is ______
    • How a simple Sold Tag on a sofa helped turn around a furniture company's sales
    • Why and how to create your own competition
    • What he thinks about Jeff Bezo's strategies
    • How to use "Time Travel" to prevent disasters and open doors of opportunity in planning your business
    • And much more

    If you enjoy peering into the mind of an entrepreneurial powerhouse and marketing master like this, you might qualify to attend one of David's private Mastermind groups at http://themarketingmasterygroup.com

    Don't try to find him on social media though, he's not there, he's making things happen.

    Me however, you can email questions to at askbrad@baconwrappedbusiness.com

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    Using Leverage To Find Bigger Opportunities with Roland Frasier

    In one of my all time favorite episodes, Roland Frasier joins me on this special VIDEO episode which can be viewed at http://baconwrappedbusiness.com/rolandfrasier

    Roland Frasier is one of my friends and mentors and someone who inspires me to think bigger. In this episode we cover a LOT, but there's a few parts that are my personal favorite where we discuss buying a company with zero money and getting other people to pay you for the privilege of running it.

    You may want to take some notes on this one.

    Brief Bio

    • Roland Frasier: Co-founder, Native Commerce, All Channels Media, Boost Equity, Boost Events;
    • Managing Partner, DigitalMarketer, War Room Mastermind; CEO, Unity Global (International hedge fund); Managing Partner.
    • Specialties - growth strategy, scale, funding and exits. Prior experience: international speaker/published author; produced 16 infomercials with Guthy-Renker + k-Tel Direct;
    • Real estate developer (5,000+ homes & commercial);
    • Investment banking: Prudential Securities NYC, attorney.

    Links

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    Why You Might Just Need A SHOW with Mark Kaye

    Mark Kaye has some of the best (and funniest) marketing I've seen. He's the founder of http://1000shows.com where he explains WHY and HOW to create a show. And how it differs from most of the crap that's out there.

    I first came across Mark's video called "Every Internet Marketing Video Ever"...

    Then I saw his "You are not Gary V" video which sunk the hook in deeper for me:

    You can watch both videos by visiting my Show Notes page here: http://baconwrappedbusiness.com/markkaye

    I'm a big fan of what and how Mark does and I think you'd be a fool if you don't pay attention to what he has to say.

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    How To Create Evergreen Profits with Matt Wolfe and Joe Fier

    On today’s episode, Matt and Joe will talk about the behind the scenes on revamping their business, tips and tricks on creating content and spreading that content as far as possible aka marketing, and their next big thing, born from the idea of creating more money in having a North Star.

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    Using Purpose To Impact People And Build Wealth As A Coach and Consultant with JV Crum III

    Using Purpose To Impact People And Build Wealth As A Coach and Consultant with JV Crum IIIJV Crum III is known for his Live On-Camera Trainings where he creates a breakthrough for coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. Named by Inc Magazine as one of the Top 13 Business Shows to listen to in 2017, JV is host of the syndicated Conscious Millionaire radio shows and podcasts, and is author of the #1 best-seller, “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds graduate degrees in three areas: law, business and psychology (JD, MBA, MS) and has multiple certifications in NLP and coaching.

    In this episode you'll hear JV and I discuss

    Finding passion vs creating passion 3 Clues to discovering a passionate path The only way to find or create your purpose The real business you're in If you'd like to learn more from JV Crum III, visit his website at http://consciousmillionaire.com

    And check out his free gift to you:  Quickly Grow Your Business In As Little As 3 Days... Even If You Have No Idea Which Steps You Should Take Next! 3-DAY CHALLENGE FOR COACHES & CONSULTANTS available here:  http://consciousmillionaire.com/rapidgrowth

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    Profit First: Mike Michalowicz's Revolutionary Method To Engineer Immediate Profits From Your Business And Move The Bottom Line To The Top

    Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur.

    Mike is a former small business columnist for The Wall Street Journal, and regularly travels the globe as entrepreneurial advocate.

    Mike launched three multi-million dollar companies before his 35th birthday, was awarded the NJ SBA’s Young Entrepreneur of The Year when he was 26. He sold his first company to private equity and his second firm to a Fortune 500. Mike is an active partner in multiple companies, including an American manufacturer, a business growth consultancy, an augmented reality tech firm, and a certification organization for accountants, bookkeepers and business coaches called ProfitFirstProfessionals.com

    In this episode you'll discover

    • GAP accounting: what is it and why doesn’t it work? -The one small step that will shift your mindset to focus on your profits first.
    • Reverse engineering profits: why this is key to your overall business success.
    • Some of the most valuable lessons I’ve learned in business.
    • Who’s the MOST important employee in your business?
    • Much, much more!
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    Why I Feel Sorry For People Who Aren't Fearful A Little Bit Every Day

    In this video I mention part 2: Which is a video clip where I talk about fighting fear with fear, you can watch that here after this episode: http://baconwrappedbusiness.com/fear

    I feel a little sorry for people who aren't in "Fear" a little bit every day.

    It takes a great and vivid imagination to be fearful of anything.

    Obviously, Danger and Fear aren't the same thing.

    When we're in danger, it means what we "feared" might happen... well it's happening. It ain't our imagination no'mo.

    Fear's just an emotion caused by a really vivid imagination.

    So what's cool, if you really think about it, is that the more fear we feel...

    The better our imagination is.

    So, if you find yourself like a deer stuck in headlights, absolutely petrified about making a choice, making a mistake, what could go wrong and picturing all the dangers that may lurk around the corner...

    It means you've got one helluva imagination!

    It means you can visualize outcomes better than most people...

    You can picture the future clearly... the future you DON'T want.

    That level of visualization is a skill that's not easily come by. It takes years of practice to make perfect.

    By the way... I've got a helluva imagination too.

    But what I do (if it helps you) is to let that fugly fearful version play out fully, in all it's glory like a Stephen King movie in my head...

    Because it helps me understand the stakes involved and what could go wrong (that's some useful intel right there).

    Then I use my imagination to see the future I WANT to happen, only now I know where the clowns are hiding and I know where the boobytraps are placed, so they can't surprise me.

    The story always ends different the second time around (after all, I wrote it).

    I wouldn't want to live in a world without scary movies, but I wouldn't want to be stuck in a theater that plays them on loops either.

    After all, Stephen King created "It" He also created "Shawshank Redemption"

    To watch a short video I did on how to fight fear with fear, visit http://baconwrappedbusiness.com/fear

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    How To Reprogram Your Subconscious Mind For Automatic And Lasting High Performance with Jim Fortin

    If you’re like most entrepreneurs you’re always looking for ways to take your sales, performance and income to a higher level, and if you’re like most people you find yourself falling back into your old patters.

    In this episode you’re going to discover exactly how your brain has been working against you and what you need to do to create lasting change and significantly improve your performance. Today’s guest is Jim Fortin.

    Jim Fortin is the founder of The Sales Psychology Academy, and a personal coach and trainer to some of the highest-producing selling and business professionals in the United States. Enjoy and take a lot of notes. Want to learn more on how to break any bad habit without using willpower?

    Check out Jim’s FREE introductory video training at www.SalesPsychologyAcademy.com/Brain.

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    How Entrepreneurs Can Take Control Of Their Financial Future With Damion Lupo

    For full show notes visit: http://baconwrappedbusiness.com/damionlupo

    Over the last quarter century, Damion Lupo has started and owned more than 30 different companies including an insurance agency, a precious metals firm, a venture capital company, a financial consulting firm, and more than a dozen real estate investment and development companies.

    Damion is a 5 time author and sought after financial consultant for accredited investors and business owners. Using a vast knowledge of financial markets, money psychology and pattern recognition he’s an expert at quickly diagnosing hidden financial cancers within organizations and the people running them and rewiring both for success.

    Damion’s personal philosophy centers on Self Responsibility and a conviction that the only path to freedom is through candor, growth and 10X thinking. After his father’s death in 2014, combined with 10X thinking, he launched Total Control Financial with a mission and design to create a permanent financial transformation for his clients.

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    How Campfire.fm Makes Access To Influence Easy And Lets You Get Paid To Ask And Answer Questions

    Christos Shepherd is co-founder of Campfire, a revolutionary audio app that pays users to ask great questions to their favorite experts, celebrities, and podcasters. Besides eliciting and sharing intimate audio stories, users can donate their earnings to their favorite charities.

    And Brad set up a special link to ask questions by visiting http://bacwonwrappedbusiness.com/askbrad and downloading the app.

    Show Notes:

    • How Christos started a Greek airline right after college
    • Why Christos created Campfire.fm to help influencers better connect with their communities
    • Getting your voice out to those who want to hear from you
    • Placing your message in the hands of those you want to hear your vision

    Visit http://bacwonwrappedbusiness.com/askbrad to use Campfire to ask me a question, potentially earn royalties and put this app to use.

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    How To Do What The World’s Best Are Doing Every Day With Alan Stein Jr

    Alan Stein, Jr. is a veteran basketball performance coach, corporate speaker, podcast host and social media influencer. He has spent the past 15 years working with the highest performing athletes on the planet (including NBA superstars Kevin Durant). Alan delivers high-energy keynote performances to develop genuine leadership, authentic team cohesion and true mental toughness. He inspires his audiences to take immediate action and improve their mindset, habits and productivity. In other words, Alan teaches organizations how to utilize the same strategies in business that elite athletes and coaches use to perform at a world-class level. He is an amicably divorced father of 7-year-old twin sons (Luke and Jack) and a 5-year-old daughter (Lyla) and lives just outside of Washington, D.C.

    I met Alan personally and got to watch his speech at my client Jesse Itzler's private retreat in August of this year and was so impressed by what he shared, with so many takeaways, I invited to be a guest on the show.

    In this episode, I mention a PDF that Alan gave to all attendees of his speech recapping his message. I thought it was a really useful and cool thing for a speaker to do. You can download that PDF for free on the blog post at http://baconwrappedbusiness.com/alansteinjr

    And send me an email at askbrad@baconwrappedbusiness.com if you have any questions or would like a second opinion on your business strategy.

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    How To Use "Flipped Joint Ventures" For Higher Profits with Bob Serling

    Joint ventures are one of the most powerful and leveraged business strategy available to every business owner. But many people do them wrong, have inconsistent results and get frustrated. That's why I invited Bob Serling , one of my marketing mentors and the king of the JV to the show.

    Bob will discuss "Flipped" joint ventures and why it works so well.

    In this episode, Bob also refers to his new book on JV's that you can have for free.

    To download Bob Serling's New Rules of Joint Ventures Book for Free: http://profitalchemy.com/bacon

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    An Exciting New Video Service To Improve Your Conversions with Patrick Stiles

    Patrick Stiles is the founder of multiple companies, but the most exciting one and today's topic is Vidalytics. If you use video in your marketing you're going to get a lot out of the tips, tricks and software that Patrick shares with us.

    He's taking on some of the biggest players in the game like Wistia and others by building a better video hosting service.

    Also on today's show, I mention a live event I'm co-organizing with my client and friend Jesse Itzler, an owner of the Atlanta Hawks, co-founder of Marquis Jets and Zico Coconut water and husband of billionaire Spanx founder, Sara Blakely. Get more information on that event Spet 15-16 here: http://wedohardstuff.com/live

    And Check Out Vidaltyics Here https://vidalytics.com/invite?code=b38f64855b

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    Building An Empire With Bedros Keuilian

    As a child, he ate out of dumpsters and couldn’t speak a word of English. Today, Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He’s also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.

    • We discuss Bedros's entrepreneurial journey
    • The 2 biggest leaps out of his comfort zone
    • The 5% rule
    • The Anti-Franchise Franchise
    • How to scale and escape your business after you leave the hustle-mode
    • Who Bedros really wants to meet
    • Who inspires Bedros to this day

    Learn more about Bedros Keuilian at http://bedrosKeuilian.com

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    Artificial Intelligence in Marketing with Dan Faggella

    Dan Faggella from techemergence.com joins us to share his insights on some of the exciting uses of Artificial Intelligence that's being used in combination with big data in marketing, both by large and small businesses alike.

    Dan's Bio (his words are WAY better than my own) CEO / founder at TechEmergence, the only market research and company discovery platform focused exclusively on artificial intelligence and machine learning.

    He's of the belief that the most important ethical considerations of the coming thirty years will be the creation or expansion of sentience and intelligence in technology.

    TechEmergence is intended first as a vehicle to proliferate an open-minded conversation about the implications and applications of AI . Business model came later, purpose was and is first.

    Dan also writes for: TechCrunch, Boston Business Journal, VentureBeat, Xconomy, VICE MotherBoard, others (see Publications) Speak at: TEDx, Stanford, Columbia (Paris campus), MIT, Harvard, Brown, others (see Talks) Read: from Bacon to Bostrom

    Fun facts: Dan has been a Brazilian Jiu Jitsu black belt since 2013, 2011 national champion (IBJJF no-gi pan ams) Location: SF-based, often in the valley, often in Boston

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    Lead Craft and Messenger Bots with Scott Oldford

    Scott Oldford is the founder of Leadcraft and cofounder of Bots for Business and runs a very successful online lead generation company for small and medium sized businesses.

    I invited Scott on the show primarily to dive into the exciting opportunities with Messenger Bots for lead generation, qualification and nurturing.

    You'll hear about a real messenger bot I recently deployed for one of my clients as well as what's working best, and how Scott uses his SSF method to figure out how to generate leads effectively from any channel.

    If you have any questions, email me at askbrad@baconwrappedbusiness.com

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    Cutting Edge Youtube And Video Marketing Strategies With Derral Eves

    Derral Eves is one of the world’s top YouTube and online video marketing experts. Derral has been contributing to the online marketing, video marketing, and YouTube communities ever since, consulting some of the world’s most successful channels, brands, and businesses. With his unique expertise and vision, Derral has helped generate billions of views on YouTube. Some of Derral’s top clients have included Red Bull, NBC, ABC, Adobe Software, The Piano Guys, Studio C, CVX Live, AEI, American Enterprise Institute, Roger Hamilton, John Assaraf, Lindsey Sterling, and many more. Derral has helped nine clients get their YouTube Gold Play Button with over 9 billion YouTube and Facebook views combined.

    Derral’s areas of expertise include generating and converting traffic into revenue, social media management, search engine optimization, and consulting successful creators in the online video world. He was an executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn ad, which won the “Ad Of the Year” award at the 2015 Webbys, the HideMyAss! campaign, and Studio C’s Scott Sterling soccer and volleyball viral videos.

    Derral has been featured on Good Morning America, The Today Show, NBC, ABC, CBS, FOX, ESPN, FORBES, AdWeek, Christians today, World Religion News, and several other media outlets. He was recently featured on an article in Forbes as #4 on the list of “20 Must Watch YouTube Channels That Will Change Your Business.”

    Derral’s expertise comes from years of education, hands-on experience, and continuous re-training. To keep up with cutting-edge trends in an ever-changing industry, he maintains current certifications in Google Adwords, Google Analytics, and YouTube Audience Growth. He is also a certified Google Specialist and Google Partner.

    You can learn more at http://DerralEves.com

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    Why You Shouldn't Believe In Yourself And What To Instead

    When I stumbled across this article while on Facebook, it grabbed my attention immediately.

    Author Ryan Holiday (Trust Me I'm Lying and The Ego Is The Enemy) penned the following guest post on Thought Catalog titled:

    "I Don’t Have Faith In Myself, I Have Evidence" http://thoughtcatalog.com/ryan-holiday/2017/05/i-dont-have-faith-in-myself-i-have-evidence/

    In this episode, I read the article to you and I'd love to know your thoughts.

    Email me at askbrad@baconwrappedbusiness.com

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    Are Cash Producing Royalties One Of The Most Undervalued Asset Classes Tn The World?

    INVESTMENT EDITION: Jeff Schneider, co-founder of http://RoyaltyExchange.com joins the show to answer Brad's curious questions about investing in artistic and music royalties as a non-correlated asset class to a risky stock market.

    Did you know that you could buy the rights to popular songs and earn royalty rights just like the artists do?

    I heard of this but didn't know enough about it and had more questions than answers. So I did what I do... I invited one of the leaders of the Royalty Exchange to explain how the music industry works on both sides and how smart investors can potentially capitalize on this.

    Very interesting episode!

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    The Secret To Getting A Great Assistant with Tim Francis

    "Tim Francis is the founder of Great Assistant, a done-for-you service that helps Entrepreneurs get a Great Assistant.

    For years, Tim had a stubborn attitude that he could work 80 hours per week and do everything on his own. Despite working late nights and early mornings, he refused to release control to others, adamant he could do everything better himself.

    All that changed when a sudden, stress-induced case of Erythema Nodosum literally stopped Tim in his tracks at age 28. For three months, Tim was unable to walk. Day after day he stared at the ceiling asking himself, ""What have I done to put myself in this situation?""

    One of his top takeaways was he needed to put his ego aside, get over himself, and learn to be a solid team-builder and delegator.

    After years of struggling with finding an Assistant, Tim finally cracked the code. Combining new delegation skills with his new, US-based assistant Sarah, Tim finally got the bottom 80% off his task list, while he focused on the Top-20%. This rapidly multiplied his consulting rate from $40/hr to $1,000/hr, while also reducing his overall workload.

    Today Tim helps other Entrepreneurs get a great assistant so his fellow Entrepreneur can avoid all the pain and suffering he went through."

    Using "360 Delegation" to get lower-value tasks off my plate so I can focus on the higher-value strategy and big ideas in my business. Looking for influencers in the eCom, expert / info-biz, and agency worlds who'd like to have a guest team simple strategies for better delegating.

    www.GreatAssistant.com
    https://www.facebook.com/modernbusinessowner
    https://twitter.com/TimothyJFrancis https://www.linkedin.com/in/timothyjfrancis

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    Investing In Your Business with Justin Krane

    Justin Krane, a frequent guest on MSNBC, CBS, and Fox Business News, is a money strategist for business owners. He helps you understand the money side of your business. He is the author of the book : Money. You Got This (available on Amazon) where he shares his every day crazy funny life stories – and gives you a money lesson.

    In today's episode we discuss some of the important nuances of managing your money as an entrepreneur and how to avoid the traps that many business owner fall into and end up doing well on the surface, but suffering on their bottom line.

    Justin reveals some specific steps you can take now to keep your finances working for you and not against you.

    Find out more about Justin Krane at

    www.jkrane.com www.facebook.com/justinkranemoney

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    The Dirty Little Secret of Online Sales Funnels with Kim Snider

    Kim Snider has started 14 (ad)ventures, ranging from restaurants, to a training video site for polo players. She has made and lost millions. But that is a story for another day. Or you can read about it in her book, How To Be The Family CFO.

    Kim is also the founder of ReverseYourFunnel.com

    In this "Guest Host" episode,

    Kim is going to explain the concept behind reversing your funnel and reveal the "dirty secret" behind much most online sales funnels and how to fix it. How most "micropreneurs" are doomed if they don't understand what happens to 80% of even the best marketers. Where the biggest impact on revenue and profit is and why most people are looking at the wrong end of their sales funnel How to spot profit leaks in a funnel and much more

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    Bacon Bit: New Clients, New Book, Where I Need Your Help

    I've been on a bit of a publishing break but today I'm updating you on some exciting new developments in my own business and asking for help on a new book I've decided to write.

    I'll talk about my new client Jesse Itzler and some of the work we're doing at http://WeDoHardStuff.com Here's a link to Jesse's episode with me a year ago by clicking here: http://baconwrappedbusiness.com/jesseitzler or directly on iTunes here

    I also mention the article about using podcasts to gain access and influence I wrote for Digital Marketer here http://www.digitalmarketer.com/podcast-guests-roi-influence/

    And how I committed to writing a book this year and where exactly I need your help on its creation.

    Enjoy

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    How To Build A Stronger Connection With Your Customers with Craig Handley

    Direct response brands who ignore the phone do so at their own peril. But using a call center can be tricky. Do it right and it will add another zero to your revenue numbers. Do it wrong and it can crater your entire business.

    That's why I invited Craig Handley on the show today to speak about how to do it right and how to do it big.

    He's an expert in Hispanic/Direct Response Marketing, Core Values, Sales/Brand expansion, & Strategy and the CEO and founder of “ListenTrust.com,” named #1 in Business Products & Services (#27 overall) in Inc. Magazine’s 500/5000 list. They employ over 1,000 employees & have cumulatively done over 500M in sales within the last 5 yrs.

    He advises 100’s of brands, products, & services.I’ve contributed articles & been interviewed for marketing & business magazines, blogs & podcasts, & spoken at many events.

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    Growing Your Influence and Scaling Your Brand With Selena Soo

    What's the fastest way to give your company or personal brand a lift? Simple. Have someone who's influential endorse you publicly. But how do you get that endorsement? That's where someone like Selena Soo comes in. Selena is a business + publicity strategist for experts, authors, and coaches, looking to make it big online and in the mainstream. After spending 10 years working behind-the-scenes for visionary leaders, Selena decided to step out and start her own company. Within a year, she built a six-figure business and recently sold out her first Publicity Mastermind. She's here to tell us how she did it and talk about the relationships YOU need to have to skyrocket in your own business.

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    Secrets To Building Instant Credibility With Media Exposure From The Publicity Guy Andrew O'Brien

    Andrew O'Brien is known as [The Publicity Guy][1]. His company [ThePublicityGuy.com][2] is more than just a PR firm. PR firms are often difficult to work with, don’t offer guarantees and will book you on any media outlet that will have you. The Publicity Guy focuses on niche targeting to place you in front of your avatar audience.

    You'll hear Andrew reveal

    • Why Andrew doesn't use press releases
    • Importance of authenticity
    • The Facebook + Publicity combo to get instant celebrity status
    • Why the right story is either controversial, informative, innovative or a combination of all three.
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    Investing In Revenue Producing Websites For Passive Income With Ken Courtright

    Sometimes it's easier to just buy a business than it is to build one... especially if you're looking for passive cash flow.

    In today's episode I interview Ken Courtright who is the co-founder of IncomeStore.com, which is a company that works with investors to help them buy and sometimes build completely passive income streams from online businesses.

    This isn't the first time I've covered the topic of buying vs building, if you like this show, catch my episode with Ace Chapman as well.

    I originally met Ken at former guest Ryan Moran's Freedom Fast Lane Live event in December and instantly knew I had to get him on the line to discuss a very unique business model he has.

    In a nutshell...

    Ken and his company will buy (or build) you a revenue generating website, they'll manage every aspect of it and split the profits with you 50/50. But better yet they have a "performance guarantee" that ensures you earn a minimum 2 digit rate of return on your money... no matter what happens.

    If you are open to hearing about a truly unique passive investment opportunity that is different than almost anything I've personally heard out there, tune in to this episode.

    Ken is also the host of the podcast "Today's Growth" available on iTunes here

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    Hot Video Marketing Strategies To Build Your Tribe With Brandon Lucero

    Brandon Lucero is one of the leading experts in Youtube and Video Marketing Strategies for small and medium businesses. He has been a part of numerous web-based companies over the last 8 years. He started early by building, growing and selling websites while attending UC Irvine. Some of those sites were even reaching 20,000 unique visitors in a day.

    He is the founder of http://SoldWithVideo.com and he has been helping small businesses increase their local advertising through video marketing, while keeping it extremely affordable.

    This episode is deep and detailed and you'll discover some amazing, tactical strategies for both Youtube and Facebook campaigns that you can implement TODAY.

    You'll most likely want to have a pen and paper when you listen to this episode because I personally took 3 pages of notes.

    Links Mentioned In The Episodes

    Enjoy

    And email me at AskBrad@BaconWrappedBusiness.com to let me know if you have any questions, insights or comments

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    The Highest Paid Skill In the World (It Can Be Developed But Not Learned)

    aToday's episode is the first of January 2017. So first of all, Happy New Year.

    In this episode you'll hear me discuss my January Fit-lanthropy challenge with billionaire and NY Times Bestselling Author [Jesse Itzler (hear my previous episode there][1]). You'll hear me discuss the January #2017ofEverything Challenge that benefits $100,000 to the Special Operations Warrior Fund and you can join our [Facebook Group for free here][2].

    You'll also hear me discuss how the theme of 2017 for ME is Creativity and Consistency.

    To read the show notes and essay on Consistency visit http://baconwrappedbusiness.com/bestskill

    Have questions? Email AskBrad@BaconWrappedBusiness.com

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    Funnel Genius Hawk Mikado On High Converting Marketing Funnels

    Hawk Mikado is an expert in online to offline marketing and sales systems. He has built over 7 profitable businesses, in the multi-six and seven figures. He is an entrepreneur, an adventurer, and a family man. He has a very giving heart, dedicating his time to helping companies increase revenues and their employees become focused on their passion, and confident about their path.

    Discussed: - How to create a story ad with Facebook slides - Facebook marketing strategies that are working now including why he optimizes for clicks over conversions - The Facebook profile havck almost nobody is using that makes getting found by prospects guaranteed - How Hawk built his agency and the challenges he had to overcome - Hawk's preferred platform and secret weapon for quickly building marketing funnels - How to get a copy of Funnel Magazine

    To get in contact with Hawk visit http://m.me/thefunnelgenious or visit http://invertinc.com

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    How Persuasion Strategist Bushra Azhar Grew Her Business To $40k/Month In Just 2 Years

    Bushra Azhar started her business in July 2014 and in less than two years, she has created a business that brings in $40,000 per month and it’s still her part-time gig. Her conversions are off-the charts. She has an email open rate that is as high as 87% and a subscribers to buyers conversion rate of 22%.

    She's the brilliant and highly entertaining founder of The Persuasion Revolution http://www.thepersuasionrevolution.com/

    And today we talk about her journey and many highly effective ways to be more persuasive with your online and digital marketing.

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    Consulting For Equity With Luke Havard

    Today I’m welcoming back a friend and former guest of the show, Luke Havard. He's the managing director at Disentis Group, and has worked with clients from all over the world.

    Luke Havard wants to let you in on a little secret. Actually, it's a big secret: You are giving your money away when you charge a set fee for your services. His advice will change the way you do business.

    Luke's Equity Consulting Model is all about why selling your services for dollars is costing you big time.

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    Larry Benet Reveals How To Connect With Influential People

    Larry Benet is the CEO of the Speakers and Authors Networking Group, SANG, a group of some of the most successful speakers and authors in the world. SANG Members and Participants include: Tony Robbins, Les Brown, Peter Guber, Jack Canfield, Mark Victor Hanse, Harvey Mackay, Keith Ferrazzi, Tony Hsieh of Zappos and Paula Abdul

    Larry is known as a great connector of people

    His goal is to raise a billion dollars over his lifetime through his connections, business ventures, and social influence. Larry is a strong advocate for many charity organizations. He believes that we CAN and WILL change the world, and solve the problems that plague so many of people here in our own country. He is the past Chairman of the Tsunami Disaster RElief Project, where he brought top business leaders together to raise money for the victims of the Indonesian Tsunami.

    In this episode,

    We discuss the importance of building relationships and access to influence.
    Larry shares some pretty amazing stories about how his connections have propelled his success and how he got started.
    You'll hear how "Connection" is truly about paying attention, thinking about what the other person wants and needs, and then, more than anything, it's following that through. Most people are focused on themselves, so what great connectors do is focus on others, on their agendas, and in a paradoxical way, they are able to achieve their own. You can discover more from Larry by grabbing his free Ebook, The Art of Connection, available on his website www.larrybenet.com.

    Follw Larry on Twitter.com/larrybenet

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    Capitalism.com Founder Ryan Moran On How To Live In The Freedom Fast Lane

    Today's episode was recorded on the day we got the results of the Presidential election. It seems fitting that the topic is all about freedom and capitalism with Ryan Moran, the founder of FreedomFastLane.com, host of FreedomFastLaneLive.com (in December) and the founder of Capitalism.com.

    Ryan Moran is an expert in building companies and brands and is teaching people to change the world and make money in the process by building a business and investing the profits.

    We Discuss:

    Why Ryan believes capitalism was NOT represented in this episode The difference between free-market capitalism and crony-capitalism Why capitalism is the single biggest force for good and abundance in the world Why government sponsored social-safety-nets usually have the opposite effect and how to do it better locally Why minimum wage actually hurts more people than it helps Ryan's mission to own the Cleveland Indians How and Why he stepped out of his comfort zone and into a new level to get him closer to his goal of buying the Indians. Starting a 400 person first-event with massively influential names in business because he didn't think he could do it What to expect this year at FreedomFastLaneLive.com I'll be at Freedom Fast Lane Live this year, to join simply grab a ticket at the link above.

    Follow Ryan at FreedomFastLane.com or on Capitalism.com

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    Dan Kuschell: Masterminding Growth, Impact And Freedom

    Dan Kuschell is a Dad, Thought Leader, Humanitarian, Angel Investor, and Business Growth Specialist. Dan started his first company at 22 years old, has owned multiple companies, and has over 22 years of experience helping business grow exponentially.

    Dan is the founder of Growth to Freedom Podcast, CEO of Joe Polish's Genius Network and a bestselling author and business coach.

    In 2007, 2 weeks after his son was born, Dan woke up with sharp pains in his chest, drove furiously to the hospital, and after rigorous testing, tubes, and scans, ended up on a operating table told by the Doctor that he had a 1 in 500 chance of dying going through with the procedure.

    Dan calls this the "false alarm" that transformed his life and since that time he has dedicated his time and energy working on worthwhile, fun projects, living on his terms - as he spends his time with industry leaders, entrepreneurs, parents, and organizations that are making a positive impact.

    Dan's clients include executives, entrepreneurs, parents, and leaders from over 38 countries in diverse industries. He consults with some of the leading companies in the world today with his transformational processes and tools that drive more business, sales and profits.

    On this episode you'll also hear

    • The problem with chasing shiny objects
    • Realizing what's really important in life after near death health experience
    • The 3 Questions Dan asked himself to get clear on his life.
    • How systematizing his business led to him being able to get out of overwhelm and eventually selling it
    • How he and Joe Polish carefully curate and create and amazing mastermind experience. and much more.

    To get more from Dan, visit his website http://dankuschell.com, listen to his http://www.growthtofreedom.com or attend one of the Genius Network events at http://geniusnetworkevents.com

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    Cameron Herold Has Grown 3 Companies To Over $100 Million Using ADD As A Superpower

    Cameron Herold is one of the top COO’s (Chief Operating Officers) in the world and he’s the mastermind behind hundreds of companies’ exponential growth. (Several of them are household names like 1-800-Got-Junk). No longer a COO for a single company, Cameron’s built a dynamic consultancy — his current clients include a ‘Big 4’ wireless carrier and a monarchy.

    At age 21, Cameron had 14 employees. By 35, he’d helped build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3,100 employees — and he did that in just six years as their COO. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah.

    If you've lived with ADD/ADHD, Tourette’s, Bi-Polar, OCD, or you've always felt looked down on, or left behind, Cameron will help you understand how to capitalize on what makes you different.

    HIGHLIGHTS

    • How Cameron uses his ADD as a super-power.
    • Why you need to get an executive assistant (virtual assistant or part time)
    • Focus on increasing revenue and gross margins to solve problems and stop focusing on new websites, better system, not a better product...
    • Why hiring fractional (part time, commission, freelance) helps grow your business
    • Think with the end in mind and build to that. Have a plan for what your business will look like in three years.
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    Publicity Secrets and Shopfunding with MSNBC Host JJ Ramberg

    JJ Ramberg is the host of MSNBC's "Your Business" and co-founder of Goodshop.com

    One of the biggest highlights for me was when she told me exactly how to pitch your story to journalists and big media hosts like herself with a higher chance of getting accepted (and what not to do). Pay close attention to this tip as it's worth millions in the right hands.

    You'll hear how JJ started Goodshop in 2005 and has raised over $12 million for charities by allowing people to simply shop online. They work with thousands of stores including Apple, Hotels.com, Staples, Kohls, Target, and Toms Shoes

    She'll discuss how Goodshop Give is the world's first-ever shopfunding site. Tell them who you want to support, or create a new cause of your own. Thousands of stores with 500,000 coupons. They donate for free when you shop, like magic.

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    Inside Neil Patel's Marketing Mind

    Neil Patel is a master of digital marketing and an analytics junkie. His website, crazyegg.com, is an analytics software that uses "heatmaps" to track what people are clicking on when they visit your website - even if they aren't clicking on actual links. This information helps business owners find the best ways to improve their websites and grow more revenue.

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    Justin Ross Lee: Hacking His Way To Platinum Status And Bending Rules ‘Til They Break

    When I first announced I’d be interviewing today’s guest, half the people I spoke to asked me “WHY would you interview HIM?” The other half typically responded “I can’t wait to hear THIS one.”

    The NY Post calls him “The Ego That Attacked NYC” and much like Howard Stern, he relishes his status of being nearly equally loved and hated by basically everyone and he doesn’t really care as long as you don’t forget him (which would be hard to do).

    Justin Ross Lee is an “asshole.” But that’s not MY opinion, he states it clearly in the title of his first major book: “Don’t You Know Who I Think I Am?: Confessions of a First-Class Asshole“

    He often goes by his initials “JRL” but he’s also (in)famous for coining the term “Jew Jetter” to describe his very unique brand of travel hacking and manipulating his way to access an amazingly luxurious lifestyle. (He’s been referred to as an aristo-brat… though he may have given himself this name as well).

    So Why Would I Invite Such A Person Onto My Show And Give Hime Even More Attention?

    Well it wouldn’t be the first time I invited a self-confessed asshole on the show. Listeners who’ve heard my interview with 3 time NY Times Bestselling Author Tucker Max who wrote “I hope the serve beer in hell” and “Assholes Finish First” will understand why.

    I believe you can learn something from (almost) anyone.

    So I hope you enjoy my interview with JRL as much as I did having the conversation.

    And if you want more, I highly suggest you grab his book was just released on Amazon… “Don’t You Know Who I Think I Am?: Confessions of a First-Class Asshole“

    http://justinrosslee.com http://facebook.com/justinrosslee http://twitter.com/justinrosslee http://instagram.com/justinrosslee Buy the book on Amazon

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    Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying

    Brian Kurtz is a true TITAN of direct response marketing. With a career spanning nearly 4 decades, he has sent over 1.3 Billion pieces of direct mail and mastered the marketing of newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and he sold over 3 million books via direct response television over a three year period while at the Boardroom.

    It doesn't matter if you're just getting started or trying to scale your business to a billion in revenue, Brian Kurtz reveals some time-tested, hard-won lessons that will help you on your journey.

    This interview was a real treat for me because Brian was extremely generous in sharing his wisdom and letting me borrow his brilliance to use in my business, my clients and to share with my audience (that's YOU).

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    Fitness Tycoon Cory Gregory Uses Extreme Authenticity To Build A Multi-Million Dollar Brand

    Cory Gregory is the co-founder of Sports Nutrition powerhouse MusclePharm®. He is a dietary and nutrition industry leader and top training expert. As a way to save for college, Cory worked as an underground coal miner until he opened a gym at the age of 20. He quickly earned the reputation as an industry expert in personal training and nutrition.

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    TUCKER MAX Wants To Pull Your Book Out Of Your Head And Help You Build Your Business

    Tucker Max is a New York Times best-selling author and founder of [Book In A Box][1], which has created an ingenious way for people to write books. Just spend some time talking to them on the phone and - Voila! - you have your own book. Okay, it's not quite that simple, but they do all of the hard work for you. They help you organize your thoughts and ideas, create a detailed outline, and then "interview" you. This allows you to say everything you want to say in your book without having to sit down and actually write it out.

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    The Entrepreneurial Personality Type With Alex Charfen

    Alex Charfen, author of Entrepreneurial Personality Type, wants you to know that you are not alone. Entrepreneurs are known for being "different"; for standing on the outside of normalcy. Alex always felt like he was different from everyone else and just didn't belong. Over time, this led him to identifying common personality traits of entrepreneurs.

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    How Dale Hensel Turns Struggling Entrepreneurs Into CEO's To Run His Businesses

    In recent episodes we discussed finding a COO for your business so you could be a more effective CEO. But today our topics is about how to create and groom CEO's for your business so they run your entire operation for you while you oversee them as an "investor-owner" instead of a managing-owner.

    Meet today's guest, Dale Hensel...

    I met Dale in 2005 and we became business partners on a software company in 2008. He is a true Opportuneur and a very big and strategic thinker.

    Dale has launched over a dozen companies in industries as diverse as real estate, software, online marketing and supplements.

    His strengths include finding new business opportunities, new human capital and providing strategic direction. He mentors internal staff and the executive team to improve personal and professional skills that directly impact the bottom line. years.

    What impressed me when I was catching up with him is that he said these days he "makes CEO's" He went on to explain how he finds and grooms "distressed entrepreneurs" into high performing CEO's of his own companies.

    I've always respected Dale's insights and creativity on business and marketing I instantly knew that you would too.

    That's why I invited him on the call today to share what he's learned with you.

    HIGHLIGHTS

    • How to make a CEO
    • Why he looks for "distressed entrepreneurs"
    • What exactly a "Level 5 Commitment" is
    • What qualities to look for when forming your team.
    • Recruiting and structuring employment agreements.

    If you have any questions for Dale, you can contact him at https://www.facebook.com/whoiszendolphin/

    If you have any questions, comments, suggestions or just need a little advice, contact Brad at askbrad@baconwrappedbusiness.com.

    Be sure to leave us a review on iTunes.

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    Profiting From Print On Demand with Gearbubble CEO Don Wilson

    Don Wilson is the extremely successful founder of GearBubble, which allows marketers, artists, celebrities, and charities to crowdfund online by selling the most popular products with the best marketing tools available. They make print on demand items - mugs, jewelry, apparel, phone covers, etc. that you can use to boost your business. Tell them what you need and let them do all the hard work so you don't have to.

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    Protect Your Business As You Expand It with Peter Hoppenfeld

    Peter Hoppenfeld is a lawyer who really understands marketing and a marketer who happens to be a lawyer. His uses more of a holistic approach to representing clients that aims to bring peace of mind and direction to the business and legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, adviser, counselor and friend, he tries to integrate himself into his clients' inner circles and provide a caring, yet dynamic, contribution to their lives and businesses. Listen as Peter shares some of the knowledge and insight he has gained in his 35 years of experience.

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    Crowdfunding Secrets To Kickstart Your Business with Will Ford of LaunchBoom

    Will Ford is a highly successful entrepreneur and Crowdfunding Expert. He is the president and co-founder (with Tom Dadourian) of LaunchBoom.com, a full service marketing agency that manages the entire crowdfunding process from start to finish. They partner with companies that are looking to launch new, innovative products on platforms such as Kickstarter and Indiegogo. They have a 100% success rate because they only accept clients when they know they con control the outcome of the launch.

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    Reverse Engineering Success With Kent Clothier

    Kent Clothier is the founder and CEO of [Real Estate Worldwide][1], where he leads an amazing team of individuals that are focused on building disruptive systems that push the entrepreneur dream and the real estate industry forward. Fun Fact Kent and his family have FOUR businesses on the Inc 5000 List. Listen as Kent explains wholesaling in the Real Estate market.

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    Ambitious Adventures With Greg Rollett

    Greg Rollett is a Best-Selling Author and Marketing Expert who works with experts, authors and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients. He is the CEO of Celebrity Expert Marketing. Greg started his business career when he chose to start a hip-hop record label as his senior project in high school. (He wanted to be like Master P.) At the time, people were comparing hip-hop labels to entrepreneurs, like they were the Mark Zuckerbergs of today. He signed himself as the first artist, obviously, along with his best friend. They called themselves Burglazz because they were the “poor” white kids at a very wealthy white school. When they went to parties at other students’ houses, they would steal small, insignificant items, hence the name Burglazz. They toured and “lived the glamorous life of a hip hop mogul” for about a decade.

    Greg moved from the music scene into information marketing and started teaching musicians how to book shows and make an actual living as a musician. He built an info business that was basically Marketing 101 but very niched into the music industry. At one point, his partner Nick Nanton asked him, instead of teaching musicians all this awesome stuff, why not teach people who have money all this awesome stuff? This led to www.celebritybrandingagency.com.

    They brand people, just like companies brand brands. So instead of branding things like Coca-Cola, they brand people like Brad, or Joe, or Suzie, or whoever and help them become a celebrity in their marketplace. Right now they bring some of the world's top experts into their studios in Orlando, FL where they teach free live classes centered around starting a business, growing a business, and using that business to live a more ambitious life. A “Freemium” education model. They are trying to break down the walls and get more people to see the good content. It's free if you watch it live, and then people can purchase access if they want to own the course. They have a great course coming up with Alexandra Wilkis Wilson, a co-founder of Gilt Group, valued at over a billion dollars. She sold her interest a couple years ago and now she's teaching women how to find their passion and grow their business. Greg has plenty of mega stars like that who teach for the course. They got bored with that, so they decided to do a TV show. Here are some great tips and facts:

    • The biggest thing Greg’s company fundamentally believes in is that the only true USP is you. The biggest differentiating factor that you have going for you at the end of the day is you.
    • People buy from people and they buy from people that they know, like, and trust - the more someone knows, likes and trusts you, the more clients you get, the higher fees that you can get, the better business you're going to have, and the better life you're going to have.
    • The easiest illustration of this is, why does a guy like Tony Robbins get a million dollars a year for coaching? Why do his events cost thousands to tens of thousands to attend, and Joe Shmoe down the street who teachers very, very similar strategies, goal setting and power-positive thinking and beliefs can't get $30 for his book. (Brad thinks it's because of Tony's height.) At the end of the day it's because he's Tony. He's larger than life. He has a presence, a personality. He has something infectious about him. He makes more money because of who he is, not necessarily what he does.
      • He's good at what he does but, at the same time, there are a lot of personal development teachers and trainers out there who will never get to the Tony Robbins level because they're not Tony.
    • Celebrity Branding tries to do everything in their power to help their clients who are in very competition-heavy, very commoditized markets to have their personalities shine and have that be the reason that people work with you.
    • They work with a lot of financial advisers, financial services, but A) no one trusts a financial adviser, and B) they're all hocking the same product, especially if they all work at a big house. So why should people trust them? You have to make a case for your story; for who you are; for why people should trust you.
    • The best way they know how to do that for people is through media - that is how we trust people.
    • So a lot of financial advisers might hate David Ramsey and Suze Orman – they don't like their strategies or whatever – but they've got a much bigger business than you. They’re making more money, they’re helping more people, they’re selling books, they’re selling out arenas all across the world. And the reason for that is Media.
    • David Ramsey is on the radio 15 hours a week. Suze Orman is on TV five nights a week. They take up so much of your mind space.
    • How often are you using media to tell your story, your positioning, your point-of-view, your perspective on things to your marketplace?
    • Greg uses books, TV, major magazines, newspapers, documentaries, etc.
    • They believe it’s about your personality but then you have to get people to know who you are and they do that through media.
    • The reason Brad does podcasts is to talk with awesome people about this kind of stuff and have a reason to record it and share it. Also, to build a degree of thought leadership, and exposure for himself.
    • Peter Diamandis, author of the books Bold and Abundance, has a 10x type mindset. When you look at growing your business exponentially, he has frameworks put in place that allow you to grow exponentially. (Instagram sold for $1 billion after only 18 months.)
      • Asked Greg, why don’t you just start your own network? Whoever owns it has the control.
      • He did it and got to learn from awesome people, and then they get to sell and monetize it.
      • It’s done like a morning show, but they also do live pitches for their products and services.
    • Greg is currently looking for people who help entrepreneurs start and grow businesses, or work on the personal development side. His focus is on entrepreneurs.
    • If you really want something, nowadays there’s really no excuse not to go for it – there are people out there who can fund it or build it. That’s crowd-funding and crowd-sourcing. -Getting pre-commitments from people, helps them know they’re almost guaranteeing their funding on the first day. -If you have a good story, tell your story. People will buy into it. They’ll buy into the hype. -With as much saturation as we think is out there, there’s still a huge opportunity for people to start blogs, podcasts, video shows, do live video, etc. Note: When doing interviews, don’t ask the same standard questions that everyone else asks your guest. Ask the things that you (and your audience) really want to know.

      • It’s not just about the newest trend. So if you suck at doing live video... don’t do live video. If you’re great at writing, start a blog. Find what you’re good at.
      • Spend money on production and to make it unique.
      • Don’t be scared to put your personality into it. If you sound like everyone else, then you’ll just get muddled in the crowd. Be yourself and stand out.
    • As you’re building media, really think about: what are your opinions of authority? What are the things you uniquely believe as facts, but that really are opinions, and beat them into people like it’s a religion.

    Greg is currently looking for people that can bring him into international markets. Teaching entrepreneurial skills to people in other countries can help their economies.

    If you’d like to work with Greg, you can contact Brad at askbrad@baconwrappedbusiness.com to get the ball rolling.

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    Matt Gallant Reveals Hyper Growth Strategies That Are Working Now

    Matt Gallant is a self-proclaimed fanatical split-tester. He has tested well over 10,000 different ideas. He currently has about 200-300 tests going on (opt-ins, sales letters, order pages, up-sells, etc.) and he has two businesses that have been around for more than a decade that are doing a healthy 7-figures each.

    His most successful business last year was supplements – fundamental health products (enzymes, probiotics, vitamins, minerals, organic protein powder, etc.).

    Matt’s major focus now is on becoming a better entrepreneur, businessman, team builder and process-builder.

    Listen as he talks with Brad about his method for hiring employees and his strategies for successful online marketing.

    Hiring Employees (Copywriters) – Tap into every pool you’ve got: Personal, Facebook, websites like Cult Of Copy or Upwork.com, etc.

    Use the following example:

    • Filter out the “bad” ones (i.e., lower-level).
    • Start with about 100 candidates. Have them write an exciting job description using their copywriting skills and make it sound enticing.
    • You might get about 50-60 responses and maybe 20 of those will be bad. (Down to 40 candidates.)
    • Matt uses every piece of communication (Facebook, Twitter, etc.) that the candidates give him as indicators for whether or not they are worthy of consideration.
    • If someone can’t communicate well, they’re out.
    • 30 out of 40 will show up to the interview. Maybe 5 won’t have a microphone or camera – they’re out.
    • Out of 25, 8-10 will give a really good interview.
    • Give those 8-10 a “doofus test”.
    • Give them three angry customer emails and ask them to respond. Only 20-25% will pass the doofus test.
    • Matt will usually hire the remaining two or three candidates all for the same position. Then he’ll keep on one or two based on their performances.
    • Using a personality profiling site like www.calipercorp.com can be extremely helpful. It assesses your strengths based on 15-20 different attributes. This will help you better understand your employees and you can take it to better understand yourself.

    Tip Hire a really good HR person from the beginning so that they can help you find your other employees. The above hiring process probably takes about 30 hours to do it properly for each position.

    Facebook has the Power! Use these tools to tap into that power.

    • Start by building a positive relevancy score.
    • It can be smart to send people to articles and videos that are not selling for the first two or three shots.
    • If people start hitting that “screw you” button on your ads and you don’t have that relevancy score built, that could lose you your account.
    • It’s not just about claims. People themselves can get you thrown out if they feel that you’re just selling crap. Even if you’re not selling crap, some people might think you are.
    • Start with content (Give, Give, Give) for the first three campaigns or pieces that you put out.
    • It’s a great idea to drive people to a blog post or a blog post with a video.
    • You can remarket if need be.

    Trick To increase your ROI from remarketing, delay the dropping of the pixel by 15-45 seconds. This will help get rid of people who aren’t seriously interested.

    Test! Test! Test! Matt increased the visitor value of a fitness product by SIX times. It was originally set up so that the opt-in went straight to the sales letter. All Matt had to do was add some text that basically said “The ‘blah blah blah bribe’ is on its way to your inbox. Check it in a few minutes, but while you’re waiting, why don’t you read about this amazing product that can help you to do ‘X, Y, and Z’.”

    Harmonization – a foundational principle of marketing.

    • Add a video, which beats having only the text on top. Make a “Welcome” video that says something like, “Hey, thank you for opting in. The Bacon Bribe is on its way to your inbox. Please let me know if you love it – I think you will. Also, please white list this email.” (You can show in the video how to white list.)
    • Below the video can be an article about the 3 Keys to X,Y.Z or Things to Avoid. The end of the article can lead to the sales letter.
    • Insider Secret!! Go on a green screen and turn it white (your video editor will know how to do this). Instead of doing “Brad’s Ultimate Bacon Secrets” on the order page, do a video stating your guarantee. Break it down in the video. Make it about 60-90 seconds long. Turning the screen white will allow the video to blend into the background of your webpage, which is more esthetically pleasing to the eye.
    • Crazy Guarantee – Matt’s craziest guarantee (which he reluctantly reveals)

    Relevancy, Congruency, and Authenticity are the keys to Harmonization

    • Make sure the product is Relevant to the group of people you’re targeting for something.
    • Segment or you’re screwed. Segment the crowd and then give those people the relevant content, emails, offers, products.
    • Write ad copy that’s congruent to the landing page. 80-90% of ads don’t do that.
    • Put the same headline in the ad and on the landing page.
    • After you acknowledge the bribe, drive them to the sales letter, which should be harmonized with the train of thought you’re going on.
    • Example: If you’re selling an Adwords product, you better have an Adwords bribe.
    • Harmonize the product, sales letter, thank you page of the opt-in page, the opt-in page, and the ad. It’s not always easy, so just ask yourself if it feels off kilter or disjointed. If it does, adjust the harmonization.
    • Keep in mind, when a customer clicks on your ad, they ask three questions:
    • Where am I?
    • What can I do here?
    • Why should I do it?

    Metrics

    • The most important number is Visitor Value because it encompasses all of it.
    • Track the Visitor Value from every traffic source (Facebook, Youtube, Google, etc.)
    • This is important because it varies. In one of Matt’s companies, the traffic they get from Youtube is, on a Visitor Value, worth more than double everything else.
    • Contact Matt to talk about Gold Lantern, a program Matt helped develop that tracks your Visitor Value over time so you not only know what your Visitor Value is, but what it is from every time slice (24 hrs., 30 days, 60 days, etc.). It allows you to know that, for example, if you break even in 30 days, then after 90 days you’ll be doubling your money.

    Additional Info

    • Matt is always looking for great integrators
    • Check out the last episode of Bacon Wrapped Business with Mark C. Winters about Visionaries and Integrators.
    • Matt does consulting for the day or pay-for-performance deals.
    • Go to MattGallant.tv to check out Matt’s books, Triple Your Productivity: The 20 Hour Work Week and The Limitless Life: The 7 Sacred Choices That Create The Life Of Your Dreams.
    • This fall, Matt will release Level Five Marketing.

    Go to MattGallant.tv and hit reply on any post to contact Matt.

    Share this show! Spread the word and tell people to check out this episode and others.

    Do you have a book recommendation? Are you a business owner/entrepreneur and feel stuck? Do you want a second opinion on your business strategies? Are you looking for ways to increase your leads? Do you have any other questions or comments? Contact Brad at askbrad@baconwrappedbusiness.com

    Take a second to leave us a review on iTunes at baconwrappedbusiness.com/itunes

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    Rocket Fuel Co-Author Mark C Winters Explains How Visionaries Can Find Their Integrators

    The Visionary and the Integrator: A Match Made in Heaven

    Mark C. Winters has over 25 years of entrepreneurial leadership experience with businesses from small startups to multi-billion dollar companies. He recently co-wrote (with Gino Wickman) the book "Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business". The book describes the importance of having both a visionary and an integrator working together for optimal business success. So, are you a visionary or an integrator? Find out now.

    What is Rocket Fuel?

    The best “rocket fuel” for making a business successful is the combination of not one, but two leaders:

    Visionary: The Visionary is the dreamer, the imaginer, the one with all the ideas. They are often the CEO or founder of the business.

    Integrator: The Integrator is the doer, the one who executes the ideas and puts them into action.

    Integrators are much rarer than Visionaries at a ratio of roughly 4:1, so it can be difficult to find your complimentary match.

    If you are having trouble finding a partner on your own, you can work with a profiling team to find your ideal match. Also, read Rocket Fuel for details on the 7-step Visionary-Integrator Connection Process.

    Visionary Spectrum:

    • What does the company need?

    • Understand yourself and identify your “wish list” of tasks and responsibilities that you want the integrator to take care of so that you don’t have to.

    • Are you ready? Are you truly ready (financially, psychologically, etc.) to take the next big step?

    Beginning the Search:

    • Once you’re ready to find your Integrator, start by putting the word out to let your network know what you’re looking for.

    • You can also work with a recruiter to help you find your Integrator. Maybe your perfect match is hiding in corporate America.

    Being a Visionary

    Don’t kid yourself into thinking that you’re both a visionary and an integrator. Once you find an integrator to work with, you’ll realize all the things that you were missing or that you weren’t doing well.

    Fractional Integrators

    A fractional integrator is basically a part-time integrator, which is better than nothing. Whether you can’t afford to hire a full-time integrator or don’t have 40+ hours a week of work for them, you might want to hire a fractional integrator. This isn’t quite the same thing as out-sourcing or out-tasking. The fractional integrator will likely develop a relationship with the visionary over time instead of just being an employee.

    Integrators

    Many integrators don’t even realize that they are one. More and more people are now learning that this is a perfect role for them and are spreading the word to others with the same skill sets.

    Integrator Mastery Forums – Mark and his team have started holding a live event for integrators in order to make more Visionary-Integrator relationships. They help to identify and create great integrators by giving them the tools and skills that will allow them to be successful integrators. They end the forum with an issue-solving session and help to walk them through it so that they can see exactly how to handle similar issues that they will face in the future. This event also helps integrators to discover that this is the perfect role for them and it gives them a chance to meet other people who are just like them.

    Wealth Dynamics

    Roger Hamilton’s Wealth Dynamics Profile Test identifies your wealth profile and what the right path is for you to follow in your business endeavors. The eight profiles are: Creator, Star, Supporter, Deal Maker, Trader, Accumulator, Lord, and Mechanic. In this case, the Creator is basically the Visionary and the Mechanic is basically the Integrator. You can go to the Wealth Dynamics website for more information.

    Geographics

    Being geographically flexible when it comes to finding an Integrator (or Visionary) gives you a much higher chance of finding a good match. Specifically with fractional integrators, you may not need someone in your geographical proximity.

    Partners/Equity

    Matt Gallant (who will be on the next episode of Bacon Wrapped Business) asked “Can you simply hire, instead of partnering with, good operations and project managers that have the integrator qualities?”

    Roughly 1/3 of integrators actually hold equity in the business, so it is not necessary for the integrator to invest in the company in order to be a full partner in the Visionary-Integrator relationship. Do not assume that the integrator does or does not want equity.

    Additional Rocket Fuel Resources:

    What are you, and what do you do? Read Rocket Fuel for a list of Visionary and Integrator qualities.

    Go to Rocket Fuel’s website to take the assessment to “discover your unique strength and grow both your profitability and your impact.”

    The website also offers a Membership Community that has different knowledge opportunities, and opportunities to interact directly with Mark to get your questions answered and have a continuous flow of information on how to make your Visionary-Integrator combination great. This is where you can learn about Rocket Fuel’s three phases to crystallize, connect and maximize.

    Tip If you know you’re an integrator and you don’t always have the biggest and brightest ideas but if someone else does and you’re able to just get it done, know that and own your value because there are so many great ideas out there that need people who can execute them.

    Calling all integrators! If you are an Integrator (or Visionary), contact Brad at askbrad@baconwrappedbusiness.com or get in touch with Mark at RocketFuelNow.com, LinkedIn or on Twitter @MarkCWinters.

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    New Equity-Crowdfunding Opportunities Available To Any Business Owner with David Metzler

    Equity Crowdfunding is changing the game for many businesses and entrepreneurs. This is NOT Kickstarter of Indiegogo-style reward-based-crowdfunding. It's similar, but instead of giving away rewards and swag, you are giving equity in your company. It's much like doing an IPO (initial public offering) but without going public.

    This is all a result of brand new legislation that has been passed over the course of the past few years (and most recently some legislation that came into effect a few short weeks ago) that allow the minnows to swim with the sharks, leveling the playing field and allowing business owners of all sizes to raise large amounts of capital (up to $50 million) without going to VC's, banks, Angel investors OR most importantly, accredited investors.

    Because this is so new and I barely had a grasp on the developments myself, I asked my good friend David Metzler to sit down with me and let extract the essence of these new rules.

    What I discovered really surprised me and since it's recording I've met with several other experts in this field which continues to impress me with the possibilities of not only raising funds, but doing leveraged buy outs of companies.

    Today's Guest Expert is David Metzler

    David is the Managing Director of Serenity Venture Partners, helping incubate and accelerate seed and early stage companies with high growth potential. He has closed over $30MM over the last 8 years of both investment capital and business development deals for his last two companies and he is a former Investment Banker (with $626 million in transactions) and Venture Capitalist ($38 million invested).

    He's also one of the leading experts in the new field of equity crowdfunding with a very unique and exciting structure to his fund which is providing the financing for companies who are seeking to raise capital from this method.

    In this episode we'll discuss the differences between Regulation A, Reg A+, Title III and Title IV of the Jobs Act. And don't worry if those terms confuse you now, I had no idea what they were until after this episode and I did my best to keep it as clear as possible for you if this is new to you too.

    If you're anything like me, your eyes will be opened widely by the opportunities available to business owners now that have never been available before.

    You can contact David at davidm@serenityvp.com

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    How to Ride The Wave Of Consumer Demand with Mike Michalowicz

    Have you ever compared business strategy to surfing? Mike Michalowicz has. As author of the new book SURGE: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike uses surfing as an analogy for business. So listen up and ride the waves with him on this episode of Bacon Wrapped Business.

    • Be where people need you when they need you by identifying imminent trends.
    • Surfers look at waves that are close, or imminent, and evaluate which one is the best.
    • No one can surf the entire ocean all at once, so pick a cove (one segment of a trend) and decide which waves are best.

    SURGE stands for Separate, Unify, Rally cry, Gather and Expansion.

    • Separate: Pick a “cove” to surf in. Zero in on one area to market and decide who you’re going to market to.
    • Unify: Paddle in front of the “wave” so that it can help push you along and gain momentum.
    • Rally cry: There’s a point when you’re riding a wave that the board lifts out of the water causing a transfer of energy from you paddling to the wave pushing you. In business, this is when the community starts carrying the wave, or market force, for you.
    • Gather: Collect knowledge to constantly perfect your product.
    • Expansion: When you first start surfing, you don’t do fancy tricks right off the bat. You have to start with the basics and expand from there. In business, once you get your product out in the general market, you can then target it to more specific markets like professional athletes, celebrities, or whatever high profile group is appropriate for your business, who can then promote your product even further for you.

    Stiletto Coffee, Brad’s business, markets to women because there wasn’t a demographic in the coffee business.

    Tip Give your customers a short survey right after they buy your product. For example, ask where they heard about it and why they decided to purchase it at that moment.

    • Brian Smith, the creator of UGG® boots, originally targeted his product at surfers (not teenage girls).
    • When neoprene swimwear hit the market, it led to year-round surfing. That meant that surfers needed something to keep their feet warm when they got out of the water in colder weather.
    • The interior material of the boots did not absorb bacteria or odor, and the above-ankle height kept beach sand from getting into the boots.
    • The Rally Cry for UGG® was no more cold feet for surfers.
    • The expansion began by targeting professional surfers who would increase popularity and demand for the product. Then other areas were targeted: hockey players, hunters, skiers, etc. which really expanded the market for these simple, cozy boots.
    • Eventually, the trend reached teenage girls and now you can’t take two steps without seeing young women in UGG® boots.
    • This change in demographic led to many people calling Brian Smith a sell-out, which begs an important, and mandatory, question: Are you willing to compromise the initial group/demographic that carried your product to success?
    • The Cronut® is another widespread, high-demand product, but people often travel a long way to Dominique Ansel’s bakery in New York to get the true, original Cronut® and see its birthplace.

    Tip If starting and manufacturing a new product is too intimidating for you, you can start by improving an existing product and licensing it to a bigger company.

    • When you are the first to target a new market, consumers will be more tolerant of any inferior elements of your business because you are their only option.
    • Your marketing needs will start to decrease as everyone learns about you, but that is when you really need to improve and perfect your product so that you stay on top when others try to corner your market. Don’t let them steal your wave.

    If you know of any podcasts that need a guest, tell Mike Michalowicz. Get in touch with him and invite him on the show. Go to his site for information.

    Books mentioned:

    Surge by Mike Michalowicz

    Check out Mike’s other books

    Free: The Future of a Radical Price by Chris Anderson

    The 4-Hour Work Week by Timothy Ferriss

    The Big Idea by Donny Deutsch

    One Simple Idea by Stephen Key

    Do you have questions or comments? Need advice? Want to suggest more books on business? Contact Brad: askbrad@baconwrappedbusiness.com

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    Why BUYING A Business Often Makes More Sense Than Building One From Scratch with Ace Chapman

    Ace Chapman is a micro private equity investor who has acquired 15 offline businesses (he has sold 13 of them) and 31 online businesses. He is also the author of The Ace Formula, a book on “how to buy a profitable business, starting with no money, and live life on your terms like a boss.” Buy the book! It’s worth it. And make sure you take notes.

    Ace bought his first business, CoolWallStreet.com, in the late 90’s at the age of 19. He started as a member of the site which allowed users to invest virtual money in the stock market. When he sold the business in 2001, he was getting 7-figure offers. However, after paying off all remaining expenses, he didn’t really make any profit. Tip: Buy a business you are passionate about as a consumer because then you know what the other consumers want.

    Starting an offline business – Requires finding a location, paying for the lease (and deposit) and build out, hiring employees, training employees, marketing, etc. And you still end up losing money for months.

    Tip: Go find the money to get it. You wouldn’t build your computer or car from scratch, so why build a business when you can go buy one?

    Buying an offline business –

    • Ace’s favorite business deal was a tanning salon, which he sold only six months later for more than double profit. He looked for three key things before purchasing it:
      • It had been around for a long time and already had a large customer base.
      • The owner needed to sell the business right away.
      • It was making great money already.

    Dealing with the seller:

    • Educate the seller before buying. (It’s not about tricking them.)
    • Ask about their customers.
      • How many customers are in your database and how often do you contact them (call, mail coupons, etc.)?
    • It’s more about terms than price.

    Finding a business for sale:

    • Tell people that you buy businesses and it will stick in their heads.
    • You can build a team of virtual employees who search for deals.
    • Build a prospectus.
    • Divorce attorneys often have clients who are looking to sell businesses quickly.
    • Use a site like LinkedIn where you can connect with owners of the types of businesses you want to buy.
    • Events: Drop-shipping, FBA, etc. (This can help you connect with different affiliates who use different techniques and tactics which you can add to your business knowledge.)

    Visit Ace Chapman’s website at http://www.AceChapman.com Questions or comments for Ace? Email him at Ace@AceChapman.com

    Check out Ace’s book The Ace Formula on Amazon

    What are some of your favorite business books? Email AskBrad@baconwrappedbusiness.com with your suggestions.

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    Ron Lynch Sold $3+ Billion Of Product On TV And Explains How To Use These Secrets In Your Business

    What can you learn from a man who has sold over $3 billion dollars of product over the past 2 decades as one the top direct response TV (aka Infomercial) creative directors in the business? Today you're about to find out.

    CLICK HERE TO GET THE TRANSCRIPT FREE at http://baconwrappedbusiness.com/ron-lynch

    Meet Ron Lynch...

    His combined background as a retail operations expert and a filmmaker made direct response marketing the obvious landing pad for his passions. He has experienced the joy, pain and reward of generating over three billion dollars in retail revenue for his clients and partners. The experience he has in building real brands through direct response marketing venues is far reaching and robust. Ron specializes in the launch of innovative products including housewares, skincare, natural medicine, pharma, hardware, pain relief, technology, entertainment IP and personal growth IP.

    [thrive_link color='green' link='#transcript' target='_self' size='medium' align='aligncenter']WANT THE TRANSCRIPT TO THIS EPISODE?[/thrive_link]

    In addition to giving the late, great Billy Mays his start on TV with Orange Glo, Ron has created and worked on the following informercials...

    Go Pro Camera, Silk'n Beauty, Robin McGraw's Revelation, Z-quiet, Darex Worksharp Tool Sharpener Eagle One Car Products for Valvoline, Fix Me Stick, Sleep Squares, Argenus Air Sterilizer, Healthy Trim, Harley Pasternack's 5 Factor Snore Guard, Rug Doctor, Backjoy, Light Relief, Total Trolley, FlavorWave Deluxe Oven, Nuvo H2o Water Softener Citra Charge, Ultimate Chopper SmartWare, Yubisaki Pilllow SoftLu4x Pillow, AeroGarden, Premier Bath Ron's Specialties?

    Creating the "crystallizing" TV moment that iconically locks the products Unique Selling Proposition in the mind of the consumer giving the product a connected identity to the end user through a visual and powerful demonstration. What we laughingly call- that infomercial "moment".

    Contact Ron at BigBabyAgency.com

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    The Art Of Facebook Lead Generation with Nicholas Kusmich

    Generating leads is the lifeblood of any business, especially for sales people, experts, consultants and coaches.

    That's why I sought out one of the world's leading lead generation experts and advanced Facebook ad specialist, Nick Kusmich.

    Nick has built an empire out of what he’s most passionate about–marketing. He is one of the top industry authorities on Facebook advertising, and is relied upon by industry leaders from multiple markets. This episode covers a high level strategies for rolling out successful Facebook funnels and ad campaigns, including how to lower your lead costs.

    Nick goes much deeper into a lead funnel than most simple media buyers, helping his clients architect the entire framework of a highly effective lead generation strategy. For more info on Nick visit http://nicholaskusmich.com

    To download my 70+ marketing and business toolkit for free just visit http://baconwrappedbusiness.com

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    Dan Martell Explains How To Go From "Idea To Exit"

    Dan Martell is Canada's TOP Angel Investor, has started 3 tech companies which were each acquired for millions.

    EXCLUSIVE BONUS: Visit http://ideatoexit.com-review.it here to watch 3 videos of Dan Martell explaining exactly how to take and idea, get it to market and get it acquired. There's few people more qualified to teach this than Dan Martell and his first video is how to do "No Cost Product Development and True Customer Validation" Watch at http://ideatoexit.com-review.it

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    Creating The Amped Life Keith Yackey

    The devastating loss of his mother to cancer when she was only 56 years of age served as a wakeup call to Keith on the brevity of life and how it should be lived without regrets. With this in mind, he went from nothing to raising over 45 Million dollars in just 7 years. Keith is the preeminent expert when it comes to raising private money and is now one of the most sought after Real Estate Coaches in the Country.

    Keith’s clients range from MLB Players, NFL studs, Highly Decorated War Heroes, Extreme Sports Icons, Single Mothers, Reality TV stars, Actors, Singers, Models and Preachers alike.

    And he’s turned his focus to helping soon to be and current entrepreneurs create what he calls The Amplify Experience. In July 2016 he is hosting a live 500 person event in Las Vegas, featuring Sean Stephenson, Gary Vaynerchuk and Dan Martell as VIP guest speakers (maybe you recognize those names from my episode list?)

    You can get more information on the Amplify Experience by going here https://theampedlife.com/seans-amped-life

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    Critical Difference Between Being An Entrepreneur and Be Entrepreneurial

    What is the difference and does it matter? Being an entrepreneur is not for everybody and it's rarely easy.

    Being "entrepreneurial" however is extremely easy, it should be for everybody and it's the first step out of the rat race.

    Today's short episode, which I call a "bacon bit" will explore the nuances of this topic and why it's important you understand it.

    A small shift in your thinking here may make a tremendous difference on the course of your life.

    Questions? Email askbrad@baconwrappedbusiness.com

    And get free access to the Bacon Wrapped Business TOOLKIT with 7-+ marketing and business tools that I use at http://baconwrappedbusiness.com/

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    How To Create A High Authority Personal Brand That Opens Doors And Increases Revenue With Brian Horn

    For full show notes visit http://baconwrappedbusiness.com/buildauthority/

    Can an average entrepreneur really get coverage and recognition in the national media without already being a well-known expert?

    When making a purchasing decision for a product or a service, we always look for the obvious expert. We are looking for the authority in that particular industry.

    For us, entrepreneurs becoming an authority in a particular industry amplifies your message dramatically and converts your new audience into higher paying customers.

    To gain authority status in our industry, we would leverage our knowledge with Authority Marketing

    In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace.

    Today’s guest, Brain Ainsley Horn is a bestselling author, investor and an entrepreneur. He helps professionals and entrepreneurs leverage their knowledge to gain authority in their industry using Authority Marketing to get them national media exposure at Authority Alchemy

    His unique method has been talked about and covered on the Howard Stern Show, Wall Street Journal, Perez Hilton, CBS News, Forbes, Advertising Age and a lot of other media outlets.

    He is the co-founder of the consulting firm Authority Alchemy, and he also regularly writes for the Huffington Post and Entrepreneur Magazine about authority marketing and personal branding. He and his partner Jack Mize also have a fantastic podcast on iTunes.

    In this episode you will hear actionable steps and examples on how to write for influential online publications to really gain authority in your industry.

    What you will hear Brad and Brian discuss:

    How Brain got into Authority Marketing [05:49] How Brian got interviewed on the Howard Stern Show [12:52] How to write for Forbes How to come up with topics to write about [23:18] How often to submit articles [29:02] How necessary it is to have a social media following to get published [32:11] Building an authority for a brand rather than a personality & Micro-Specialization [33:42] Writing Human Interest Stories [44:09] Realistic time frame to go from zero to published [53:20] You'll also discover

    Places of authority to write for like Forbes, Entrepreneur and Huffington Post are looking for more topical posts rather than evergreen content. These evergreen articles have had a lot of coverage and have been reused too much. They want to have pieces that will tie into events that are going on right now.

    An easy way to find out what topics to write about is to use a tool like Buzzsumo. Using this tool, look up what has been shared the most in places such as Huffington Post then work it into a current news topic.

    How necessary it is to have a social media following to get published

    Having a large social media following is not essential, but it will help when getting approved. What the publications are primarily looking for are page views and a sexy headline. Having a podcast and email list can help if you have not cultivated a large following.

    If this is your first time submitting articles and you have not started a blog, start pitching yourself to smaller publications to start getting a portfolio of work together as this will help when pitching articles to the bigger sites such as Forbes.

    When tieing a current event or a person into your story, try picking someone that has a large following and has fan groups on Facebook. You would be able to post your articles to fan group which in return will bring traffic to the article.

    Micro-Specialization is providing one specific service to one specific market.

    Realistic time frame to go from zero to published

    Getting set up as a contributor can take a while to do, as well as writing the article itself, getting an article submitted to one of these sites can take up to three months. Having a really good article and snappy headline can speed the process up, following up with the sites may also help but this is a realistic timeframe to follow.

    Special Bonus from Brian

    http://authorityalchemy.com/brad/ Brought to you by http://StilettoCoffee.com

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    Gary Vaynerchuk Reveals His Passionate Advice To Procrastinators

    Gary Vaynerchuk builds businesses: Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. Now, he runs VaynerMedia–one of the world’s hottest social media-first digital agencies. Along the way, Gary became a prolific angel investor and venture capitalist, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, a $25M investment fund.

    Gary was named to both Fortune and Crain’s 40 under 40 lists in the past year, has been profiled in the New York Times, Fortune and Inc. magazines, and is frequently sought to share his expertise on CNN, BloombergTV, CNBC, and many more.

    In this episode, Gary V is angry...

    Angry at the lack of action and many people pondering what they're going to do instead of doing it. Originally a rant from a Facebook live mention episode on April 19, 2016, you'll hear Gary's raw passion and emotion as he explains the real secret to success, and how it's not complicated, but it's not easy either. The question is, will you do what it takes?

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    Journey Of The Proudly Unemployable Solopreneur Michael O’Neal

    Michael O'Neal the Proudly Unemployable host of The Solopreneur Hour, on iTunes 3x week, where he's interviewed over 400 people who have decided that they want to live life on their own terms and carve out a better path by being a "solopreneur."

    His success on iTunes also led to him co-hosting another podcast with veteran NFL superstar Hines Ward.

    You'll enjoy this episode because you'll hear

    • what inspired and Michael on this path,
    • how grew his own podcast to the top of iTunes
    • who his favorite interviews were and why
    • how he gets his guests (and who he turns away)
    • who his favorite and guests were and which #1 bestselling author gave him the hardest time
    • who his 3 dream interviews are (maybe you can make a connection with him)
    • how he is obsessed with the art and craft of the interview
    • how he built his SoloLab coaching program and how he delivers value with it.
    • and much more

    Hear more of Michael at Solohour.com

    At the end of this episode you'll hear me make an offer to help you if you think I can. Click here to tell me more about your situation

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    How To Test Your Next Business Idea Before You Start It With Pat Flynn

    Entrepreneurs are full of ideas. Some are great, some are terrible. But how do you know which is which until you put ideas into action? How do you avoid the time and money suck of half baked ideas?

    In other words, will your business idea fly?

    I invited Pat Flynn, host of AskPat and Smart Passive Income and author of a new bestselling book, "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money", about how to validate your ideas before bringing them to life to discuss why and how validation works.

    When he was laid off from his dream job a few years ago, architect Pat Flynn discovered online business — and it was one of the best things that ever happened to him.

    On this episode of Bacon Wrapped Business, Pat tells us how he’s since helped other people go into business for themselves while avoiding half-baked ideas, misguided theories, and other forms of self-delusion.

    So if you have an idea (or 100) and wondering if you should start it or scrap it, this episode is for you.

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    How to Generate Client Leads Using Advanced Facebook Ads with Adrienne Richardson

    Adrienne Richardson is a lead generation expert. Her specialty is helping her clients become “Internet famous” and bring in real-world profits through high-converting Facebook ads.

    Her clients get more sales calls with qualified leads, registrants for their webinars, and buyers for their products -- resulting in millions of dollars of new revenue. Adrienne is a go-to strategist for businesses that want to add more commas and zeros to their profits.

    In today's episode you'll discover

    • The counter-intuitive strategy of using certain types of images which have been outperforming the ones that most people use
    • Interest targeting mistakes and how to use a special Facebook feature to supercharge your results.
    • How to use video ads effectively
    • Ad budgeting tricks the pro's use

    You can reach Adrienne Richardson at http://www.adriennerichardson.com/ or email her at info@ adriennerichardson.com.

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    An Innovative Way To Launch A Supplements Business With Zero Cost Or Risk With Tony Grebmeier

    Supplements are big business. Very big business. And it seems complicated and expensive. Well that is the truth for most people, but today's guest, Tony Grebmeier, founder of ShipOffers.com is going to dispel these myths and demonstrate an innovative way to get started and scale big in the supplement marketing space even if you don't have a product, experience or budget to spend in big upfront costs.

    Tony has an amazing, dramatic and inspirational story that you'll want to hear as well. He's also the host of his own Podcast called The Tony G Show: Entrepreneur Unplugged on iTunes https://itunes.apple.com/au/podcast/entrepreneur-unplugged/id1067630345?mt=2

    I'm proud to call him a friend and look forward to hearing your feedback after this amazing episode.

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    How To Get More Sales From Your Website With Conversion Fanatic Justin Christianson

    What good is a business website if it doesn't convert visitors into buyers?

    Conversion is as much art as it is science. That's why I invited Justin Christianson from ConversionFanatics.com on the show to talk about conversion strategies that work.

    Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.

    Other Sites Mentioned:

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    The Perfect Day Formula with Craig Ballantyne

    The Perfect Day Formula Craig Ballantyne is a fitness and personal development guru from Toronto, Ontario, Canada, and the author of The Perfect Day Formula: How to Own the Day and Control Your Life.

    He has been a contributor to Men's Health magazine since 2000, and his articles have also appeared in Women’s Health, Oxygen, GQ, Maxim, National Geographic, Men’s Fitness and Muscle and Fitness Hers

    In 2001, he created the popular home workout program, Turbulence Training,

    Craig’s online success has led him to create books and a coaching program to show other gurus how to take their ideas and help thousands of people.

    Craig has had many to overcome many obstacles on the way. His toughest battle was spending 6 months suffering crippling anxiety attacks until he finally discovered how to beat them with his 5 Pillars of Transformation.

    Craig is also the co-owner of the success newsletter, EarlytoRise.com, where you will find his daily essays on success, productivity, time management, fitness, weight loss and self-improvement.

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    Instagram Marketing with Alex Tooby

    Instagram has exploded as one of the most powerful social media networks for building a brand. But it's frustrating to many direct response marketers because of the limitations it places on users. This means they have to be smart and creative to reach their audience effectively.

    But the opportunities are endless for smart marketers who take the time to understand what works and what doesn't on Instagram.

    My wife and I have been building out our own Instagram following for her coffee brand, @StilettoCoffee and I've felt the frustration.

    Then I stumbled across a couple accounts run by today's guest, Alex Tooby and asked her to be on the show because she is absolutely killing it with her own Instagram accounts and she's helping others do the same.

    Meet Alex Tooby

    26 year old from Vancouver BC, Canada Built a targeted, engaged, and profitable following of over 385k people (and counting!) I teach business owners, entrepreneurs and bloggers how to reach their ideal clients, build a community of loyal followers & bank massive profit on Instagram!

    Follow Alex Here

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    Hardcore Closer Ryan Stewman

    With a brand name like Hardcore Closer, you might expect today's guest, Ryan Stewman to be a pushy salesman. Ryan IS hardcore, his results are hardcore and his background is very hardcore, but his methods are smooth, polished and perfected.

    Who is Ryan Stewman? First and foremost he’s a salesman. Ryan has not had a salaried job his entire life. By mastering the art of being a super effective communicator, Ryan has closed more transactions than he has time to add up. Besides, no one likes looking at super inflated numbers that are just a guess. With his no BS approach to making things happen, Ryan has been able to help high income, and high net worth performers make adjustments in their businesses that have led to windfalls of profits for them. Ryan’s background is in the mortgage industry.

    He was a loan officer in Dallas, Texas for almost 10 years. During his time as a LO Ryan closed 1000s of loans for people across the country. Ryan has been the top producing salesman at every sales job he’s had. Doesnt’ matter if you are selling cars, homes, financial services, or consulting, Ryan can help you generate more leads with higher quality, increase your closing ratios and show you how to charge premium fees for the items you sell. Ryan was born and raised in Dallas, Tx and is probably the proudest Texan you will ever meet.

    I met Ryan a few years ago, he's an alumni my Boardroom Mastermind, where he shared amazing insights with our group and he's coached my wife Kenia in her mortgage business.

    In this hardcore episizzle, you'll hear how even a hardcore childhood, prison sentence and multiple setbacks in life couldn't keep Ryan down and how they actually fueled his success. And you'll see for yourself living proof that your past does not matter, it's what you do today and tomorrow that determines who you'll be.

    For more information on Ryan visit [HardcoreCloser.com][1] and his [Clyxo profile][2]

    This episode is sponsored by [StilettoCoffee.com][3] (use bacon for 25% off)

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    Jesse Itzler Crushes The Comfort Zone

    Jesse Itzler enjoys living life “out of the box," actually, he doesn't even have a box. He is a former rapper on MTV and he produced both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.”

    He cofounded Marquis Jet, the world’s largest prepaid private jet card company in 2001, which he and his partner sold to Berkshire Hathaway/NetJets.

    He then helped pioneer the coconut water craze with Zico coconut water, which he and his partners sold to The Coca-Cola Company in 2013.

    When he is not running ultra marathons or being a dad to his three kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team.

    He is married to Spanx founder Sara Blakely (the youngest self-made female billionaire) and the couple and their 3 boys live in Atlanta, Georgia.

    Sounds like a pretty "comfortable" life doesn't it?

    Jesse runs a lot, but he REALLY runs from Comfort.

    That's the main takeaway I got from his bestselling book: Living With A Seal: 31 Days Training With The Toughest Man On The Planet where he hired David Goggins, one of the most ultra athletes alive today and former SEAL to live in his house and train him for a month.

    What follows is a highly engaging, hilarious and inspiring account of what happens when you get out of a very big comfort zone and push yourself to the limits.

    I asked Jesse to come on the show and reveal the way his mind works, hear his biggest takeaways and share what the comfort zone means to him.

    And you can see more of Jesse at The100MileMan.com

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    Collapsing Time and Expanding Your Bottom Line With Ed O'Keefe

    Ed O'Keefe is an Entrepreneur, Best-Selling Author, and most importantly Father of 7 (all under the age of 11). Ed's gone from being dead broke to cracking the code of starting and taking multiple businesses from zero to multiple 7 and even 8 figures.

    Creator and Founder of top selling brands such as Marine-D3 (sold over half a million bottles), and strategic consulting products helping motivated entrepreneurs how to take their idea to market and scale using multiple media channels (online, direct mail, newspaper, etc..).

    Each new business is completely different than the last, forcing him out of his comfort zone.

    Ed loves helping high performing individuals and businesses take their game to the next level. Specializing in advising companies who: 1. are looking to launch a supplement the health market 2. who are already doing 7 figures and want to scale to multiple 7 or 8 figures without losing their minds, their money, and their lifestyle…or 3. the previously successful entrepreneur who is looking to launch their next business.

    In this show we discuss topics such as:

    • Time Collapsing
    • Leap frog theory
    • Hack into influential social networks
    • Embrace the grind
    • Financial management and importance of a wealth account
    • Entering and competing in competitive markets
    • Avoiding the Trap Power spending

    Visit http://edokeefeshow.com/ to subscribe to Ed's podcast

    Visit http://marined3.com to see Ed's supplement company

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    New Facebook Advertising Strategies To Build An Enormous List With Wilco de Kreij

    Facebook is arguably the most powerful and versatile ad platform the world has ever seen and gets more and more attention from marketers these days than Google.

    There are so many ad strategies for Facebook though it's sometimes hard to keep up.

    That's why I invited Wilco De Kreij to the show to talk about some of the newest and most cutting edge strategies for using Facebook to build your list and sell your products.

    Wilco is famous for inventing tools, software and strategies that make it easy to pull the most money out Facebook as possible such as http://baconwrappedbusiness.com/connectleads and http://baconwrappedbusiness.com/upviral

    You'll hear him talk about how to use viral giveaways, new Facebook Lead Generation Ads in cooperation with retargeting and truly what's working now and how to automate it.

    I've been a customer of Wilco's and a fan for a while so I asked him to come on the show and share his best stuff with you today.

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    How To Crack 6 Figures Per Month By Selling Fewer People And Charging More Money with Russ Ruffino

    Russ Ruffino is the founder of Clients on Demand™. He built a multi-million dollar business helping experts (coaches, consultants, thought-leaders and service professionals) create simple, strong and repeatable marketing and sales processes that attract the perfect clients, at the perfect price, anytime they want.

    His average client raises their prices 1,000% or more, and, once they're up-and-running, attracts 5-10 new potential clients every day. It's the fastest method on the planet for scaling a coaching business to the six-figure per month mark.

    Soon-to-be father and true lifestyle entrepreneur (working only 20-30 hours / week), Russ enjoys traveling, and helping others create the business and freedom they want.

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    Could You Invent The Next Snuggie? Find Out How With John Hurley from Allstar Product Group

    John Hurley from Allstar Products Group, who uses direct response TV, aka Informercials to launch and consumer products.

    But much more than TV, they also use retail, internet, social media, and PR to launch and integrate their products into our lives.

    You may be familiar with some of their brands like the Snuggie, and my favorite, the Bacon Bowl. I haven’t used it but obviously I’m going to like it right?

    John has worked on the creative team where he developed many of the infomercials you see on television and the direct response department where he worked closely with the web and tv vendors to run their commercials and launch brands, many of which became household names.

    It’s HIS job to find the next big hit, potentially the next Snuggie!

    My former guest and now friend, Stephen Key, renown expert in licensing introduced us and I asked John to be on the show so I can figure out what it takes to launch a household product to a truly massive audience.

    You’ll want to listen to this because maybe you have an idea now that you could take advantage of or maybe hearing what it takes to create one of these ideas spurs one that could change your life. Who knows. But we’re going to find out.

    I will be asking John questions out of personal curiosity so I invite you to listen closely.

    I’ve got experience mostly with the digital and internet channels of commerce. In fact, I’m helping to launch a new brand of coffee.

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    Can Performance Enhancing Brain Drugs And Nootropics Give You The Edge?

    Have you seen the movie "Limitless" with Bradley Cooper where one pill makes him a super genius (with crazy side effects?).

    Have you taken Adderall, Modanifil, Ritalin or other drugs to help you focus?

    Do you have trouble with focus, motivation and burnout?

    Then this "episizzle" is going to be just what the doctor ordered.

    That doctor is Dr. Andrew Hill, Lead Neuroscientist for truBrain, and a cofounder of Alternatives Addiction Treatment and has recently opened a peak brain performance center in Los Angeles named the Peak Brain Institute.

    He's joined by Chris Thompson, the Founder and CEO of truBrain, an online food tech brand leveraging neurotechnology to disrupt the energy drink market with functional beverages that support direct focus instead of caffeine-induced alertness  

    • We're going to discuss the myths and realities of products like the "Limitless-pill" and if it really exists.
    • What "Nootropics" do for your brain and why you may want to look into using them.
    • The safety of today's nootropics
    • The role of caffeine in your regimen
    • How to make coffee work better for you
    • How Nootropics differ from legal and illegal stimulants
    • How to get better brain performance overall.

    I've personally been using different Nootropic regimens for the past three years and that's why I invited Dr. Hill and Chris Thompson on the show today so I could pick their truBrains clean about how to get the most out of my noggin.

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    Growing Your Business As A Podcast Guest With Tom Schwab

    Tom Schwab is a digital and inbound marketing expert. One of the strategies he's mastered and teaches others to use is leveraging the power of getting on podcasts to build leads, authority and awareness of your brand.

    Tom has some great ideas and strategies for any listener who would love to do a podcast tour and reap the benefits that this growing media channel offers.

    And you can get more information on Tom, specifically for my listeners at tmschwab.com/bacon

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    How To Land 6 Figure Clients On Demand With Kelly Fidel

    Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/

    Want to tap into much bigger clients and generate game-changing revenue, no matter where you're starting? This show is for you. Small clients are fine, but big clients are often easier to work with and much more lucrative. Enter Kelly Fidel, the woman who helps women (and men) not only "break" the glass ceiling, she removes it completely.

    Kelly Fidel is a Premier Sales Expert, Business Strategist and Entrepreneur Mentor and owner of "No Glass Ceiling" training and events.

    Kelly's superpower is to be able to unlock anywhere business and client opportunities from 6 figures to over $560,000 in a business that people don’t even see.

    You’re probably stepping over money and leaving it all over the table and floor. I’m really excited for you guys to be able to learn from her so that you can take these strategies that she’s going to share with you, and implement them into your business. So, that you can go out and start with the right kind of clients that you want, right now, today. This week, and not have to wait any longer.

    I’m going to share with you just a little bit about Kelly and some of the cool stuff that she’s doing. She has an amazing background. She came out of corporate America, worked with some of the biggest Fortune 100 companies in the world, where she sat and competed in the boardroom for the WIN. Later, she left corporate to have her family.

    She got bored being a stay at home mom (EVEN though she loves her boys) and built a couple of business to 7 figure and sold them. Now, what’s really unique is that she watched the struggle of a lot of entrepreneurs, just like a lot of us on the line. She just decided that instead of going back to the big bucks companies, to really help entrepreneurs grow six and seven figure businesses.

    Known as “The Dealmaker” … Today, she helps entrepreneurs UP LEVEL their own game by working with high paying affluent entrepreneurs, landing lucrative small to mid sized companies as well as big corporations. Her clients include MGM, Zappos, Warner Brothers, Mercedes Benz and a host of about 200 small and mid sized companies.

    Kelly's Gift To Bacon Wrapped Business Listeners Only

    The No Glass Ceiling Live event in Las Vegas on October 9-11 is normally $1,495 and rising.

    However when you go to http://noglassceiling.com/private Kelly will take off $1,000 off the price of registration.

    (That price is only promised til Sept 5, 2014 however)

    Visit her in Vegas, you'll be glad you did.

    Here’s what we discussed:

    3:51 - Helping female entrepreneurs 4:26 - Gender discrimination 6:13 - Starting her sales career at the age of 9 selling 7:16 - From ejecting from college to competing in Fortune 100 boardrooms 7:55 - How Kelly found her Mission 9:01 - The mission and vision of No Glass Ceiling 9:17 - What Kelly will give before she dies: and 10:26 - Who are the types six-figure clients Kelly serves 13:06 - Stories of success 19:17 - How to raise your rates 21:43 - Identifying pricing with your own value vs. the result you get for your client 26:04 - Breaking through the barriers and understanding where the value comes from 27:26 - An actionable strategy that people can land a piece of business: Associations 28:18 - How to tap into associations and become their “” 30:47 - How to do a Client Appreciation Day for massive leads 35:35 - The fatal mistake entrepreneurs and salespeople make in selling 36:01 - Why some people can’t close a deal 37:03 - What Kelly and her clients are doing more effective than others are 38:26 - How Kelly closed the MGM Resorts in three-call close in one week 40:51 - How leaving a simple voicemail turned into a massive deal 48:15 - Time and value are ________ when it comes to working with anybody. 49:13 - Using Jim Camp’s Start With No strategy 50:43 - How to deal with a demanding client 51:16 - Managing expectations 53:09 - The biggest challenge a lot of people have 57:06 - About the No Glass Ceiling Women’s Conference in October 59:11 - Getting results in advance through the pre-event training 58:31 - The great things to expect from attending the conference 60:34 - An ecosystem within the event and other things Kelly is involved in 1:03:20 - A special surprise for the Bacon Wrapped Business podcast audience! 1:07:07 - Sign up for free membership at No Glass Ceiling and get free full access to training, interviews, & more. 1:07:56 - Kelly’s mentors: people who have made the biggest impact on her life and career 1:09:10 - What Kelly digs about Brad Costanzo (aka Brad's Favorite part of the show obviously) 1:10:00 - Dan Sullivan’s book, Unique Ability: Asking other people how they see you

    RESOURCES

    For more information on Kelly Fidel and her incredible work, visit:

    -No Glass Ceiling event - www.noglassceiling.com FULL PRICE LINK FOR OTHER PEOPLE -No Glass Ceiling Women’s Conference (PRIVATE $1000 DISCOUNT LINK FOR BACON WRAPPED LISTENERS!)- www.noglassceiling.com/private -Kelly Fidel's website - www.kellyfidel.com

    Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Jay Abraham Reveals His "Strategy Of Preeminence" To Become A Big Player With A Monopoly Of Customer Mindshare

    Every CEO and entrepreneur has the potential to dream bigger, reimagine what is done and disrupt the status quo. They have the opportunity to create a strategy of preeminence which will give them a virtual monopoly by discovering a small niche where they can be a big player.

    Every business owner has the right to mine hidden opportunities and under-utilized assets in their core business that will throw off new revenue and profits.

    As Founder and CEO of Abraham Group, Inc., Jay has spent his entire career solving problems and fixing businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 400 industries, and over 7,200 sub industries, worldwide. Jay has dealt with virtually every type of business. He has studied, and solved, almost every type of business question, challenge and opportunity.

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    Yanik Silver: How "Evolved Enterprises" Are Changing The World, Making Profits and Doing Good

    To Get The Secret Part 2 of this interview visit: http://BaconWrappedBusiness.com/yanik2

    Meet Yanik Silver

    My guest today is a serial entrepreneur, author, and well-known digital marketing expert.

    In 1998, Yanik started a $900 marketing course for cosmetic surgeons. By the time he was 26, he was making $10,000 to $15,000 a month teaching physicians how to improve their sales. According to Forbes, he’s produced more than half a dozen seven figure online businesses since then.

    Yanik is a self-described “adventure junkie,” he founded Maverick Business Adventure & Maverick 1000 in 2008. MBA mixes adventure and intimate entrepreneurial networking. MBA is also a philanthropic organization and he has a goal by 2020 of getting 10,000 young entrepreneurs to start their own companies.

    He has written several must-read books fro entrepreneurs including Maverick Startup, 34 Rules for Maverick Entrepreneurs, and the soon to be released Evolved Enterprise.

    Part 2 of this interview can be found here, where Yanik gives me specific advice on a business I'm helping to launch. It is free, but not available on iTunes.

    Yanik's Book http://evolvedenterprise.com

    To Get The Secret Part 2 of this interview visit: http://BaconWrappedBusiness.com/yanik2

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    Position Yourself To Open Powerful Doors And Create Explosive Opportunities With Luke Havard

    Luke Havard is the Managing Director at Disentis Group, a trusted advisor and investor to small and medium size businesses and C-level leaders. He specializes in finding, facilitating and executing high-level partnerships and joint venture deals.

    His experience includes working with clients in North America, Canada, Asia, Australia, The Middle East, UK and Europe advising local and central British government, C-level leaders at fortune 500 and FTSE 100 companies and founders of high growth SMEs and startups.

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    How To Build Your Own Media Brand With Mike Koenigs

    This is episode as filmed on video and can be watched online for Free at http://baconwrappedbusiness.com/mikek

    Mike Koenigs knows how to get people noticed. The bestselling author of “You Everywhere Now” and the founder/CEO of Traffic Geyser and Instant Customer, Mike is on the cutting edge of technology and education when it comes to helping business owners build their platform and distribute their message.

    He has worked with several global brands like 20th Century Fox, Sony Entertainment, and BMW, as well as notable celebrities including Tony Robbins, Paula Abdul, and Brian Tracy.

    Mike is a three-time #1 bestselling author and is also a speaker, a filmmaker, and a philanthropist - simply cutting edge in everything he does!

    I’ve invited Mike on the show to discusses the power of having a platform like a podcast, a book or other medium to build thought leadership and the concept of "You, Everywhere, Now"

    03:32 - Today’s digital trends people can take advantage of quickly and easily 05:30 - How to get any audience in the world and connect with them for free 07:33 - The new way of thinking about your business and building your tribe 08:53 - What’s coming: Apple TV disrupting cable 10:00 - Framing the business you’re in 10:58 - How Mike met and did business with Richard Dreyfuss 16:40 - How Mike positioned himself to work with Richard Dreyfuss 18:46 - Having the resources to connect with virtually anyone 20:25 - The next most powerful thing: Starting a podcast 21:17 - Ways to move the needle and grow your business 22:18 - Getting your book published on Amazon 23:24 - Why Bacon Wrapped Business was born 24:51 - How you can get to anyone’s home for under $10 29:00 - Sending your book as a gift 33:22 - Delivering a heartfelt video on Facebook 35:47 - About Mike’s book You Everywhere Now (includes the 10x10x4 Formula) 37:10 - The credibility of having your own book 40:30 - Being an author without being a writer 42:03 - Traffic Geyser and Instant Customer 44:15 - What Instant Customer can do for you 45:15 - How every podcast episode becomes a lead capture opportunity 47:05 - Why every business person should have a book and a podcast show 50:31 - Why we live in the greatest moment and the safest time of human history 53:40 - Your responsibility to share and broadcast yourself 54:24 - Wayne Dyer’s story of success 56:31 - Mike’s radical life transformation: Kicking cancer’s butt and the lessons he learned 1:02:08 - His mission to create a million entrepreneurs 1:03:27 - Mike’s key to happiness: Cultivating ________.

    For more information on Mike’s programs visit http://baconwrappedbusiness.com/trafficgeyser.com or http://baconwrappedbusiness.com/instantcustomer

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    How To Get Your Product In Celebrity Hands And Reap Powerful Publicity with Sarah Shaw

    What if your product was in the hands of a celebrity and magazines and blogs reported on this? Do you think that might help you gain a little more traction in the marketplace and create a buzz that would help you sell more and increase brand awareness? Of course it would.

    That's why I invited Sarah Shaw on today's episode to discuss her secrets to getting your products in the hands of celebrities and revealing how to leverage that for powerful publicity and exposure in the media.

    Sarah Shaw's products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

    She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List.

    She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

    Sarah is the Founder & CEO of Entreprenette.com, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products.

    In her spare time, Sarah hangs out with her 7 ½ year-old identical twin girls… and hopes they’ll help come with up with her next great idea.

    You can learn more about Sarah and her company at http://www.entreprenette.com

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    Are You One Of The 8%? Leela Cosgrove & Gulliver Giles Explain

    What is an 8 Percenter?

    Are you one? Do you want to be? Are they good or evil? Rich or Poor?

    Does it involve the Illuminati or some other secret society?

    Past guest Gulliver Giles is back with his extraordinary wife, Leela Cosgrove to explain who the 8 Percenters are and how they're changing the world.

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    Traction: How Any Startup Can Achieve Explosive Customer Growth with Justin Mares

    Justin Mares, co-author of the new book "Traction: How Any Startup Can Achieve Explosive Customer Growth" stopped by today to share some really genius growth hacking tips.

    Justin is 25 years old but has already amassed an amazing amount of experience with some very successful companies and startups.

    He discusses several strategies you can do today to ramp your revenue (without paying for media)

    And his new book Traction is available on Amazon by going here: http://amzn.to/1RewNKX

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    A Unique & Effective Crowdfunding Strategy To Launch An Ecommerce Business

    Today I'm joined by Crowdfunding expert Greg Jacobs as he reveals a proven and ingenious method for using crowdfunding sites like Indiegogo to launch a new private-label e-commerce business.

    The methods he shares are known only to a handful of crowdfunding experts and he goes through the steps to quickly create and crowdfund a product.

    I've never really heard of this method before, so listen in as I pick his brain clean on this episode.

    To receive Greg's free Crowdfunding checklist, just text MYBACON to the number 33444 on your cell phone.

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    Fitlife.TV Star Drew Canole Reveals How He's Building A Health Business Empire

    Drew Canole is the founder of Fitlife.TV and Organifi Green Juices. He has built an enormous community of raving fans and propelled him to #1 best selling author multiple times.

    He joins the show to day to talk about how he built a multimillion dollar company on his passion for helping others and how he's using a Certification program to empower his customers and drive the growth of his own business.

    Drew is also a close friend and former client of mine and we discuss ways that you can take steps like he did to propel your own business.

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    Josh Felber Reveals How To Break On Through To The High Performance Side

    Josh Felber is focused on challenging himself and those around him to consistent excellence. Josh’s Mission in life is to help over 100 million people design, develop and deliver their passion and expertise to the world so they can have the time, freedom and life the lifestyle of their design as well as make more money. He has co-authored two books one with Brian Tracy and with Steve Forbes as well as he is an executive producer on a documentary about Peter Diamandis “Visioneer” and the Miami Heat wheelchair basketball team “The Rebound”. Josh has appeared as a guest expert on TV which was seen on NBC, CBS, ABC and Fox as well as his biography was picked up by the E channel. He is an active contributor to Entrepreneur.com, Inc.com, businessinsider.com as well as Forbes.com

    Josh helps entrepreneurs make the shifts needed to transform their lives and create momentum in their business and balance in their lives.

    This episode is for you if you have been stuck or challenged in moving past the mental roadblocks holding you back from being the best version of yourself.

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    Hal Elrod Reveals 6 Steps To Quickly Transform Your Life (Before 8AM) Even If You Hate Mornings

    What do you do first thing in the morning? I used to check my email, get my coffee, shower and get down to business.

    I had a routine but it wasn't productive at all. I heard about the importance of morning rituals but I tend to hate mornings, so I never did anything about it.

    Then I read [The Miracle Morning by Hal Elrod][1] and it changed everything...

    In addition to being one of the highest rated keynote speakers in America, Hal Elrod is the #1 bestselling author of what’s being widely regarded as one “one of the most life-changing books ever written,” [The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life… (Before 8AM][2]). He’s also a Hall of Fame business achiever, one of America’s top Success Coaches, an ultra-marathon runner, and grateful husband & father.

    Known as “Yo Pal Hal” since hosting his first radio show at age 15, his greatest triumph came at age 20 after he was hit head on by a drunk driver (at 80 mph) and found dead at the scene…

    Despite being dead for six minutes, in a coma for six days, breaking 11 bones and being told he may never walk again, Hal defied the logic of doctors and the temptations to be a victim, and he bounced back to prove that ALL of us are capable of overcoming extraordinary adversity to create extraordinary results in our personal and professional lives.

    Listen to the podcast, [buy the book][3] and change your life. It simply works. Unless you're a lazy DNB <--for all my Ronda Rousey fans out there.

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    From Torture To Triumph: The Dramatic and Extraordinary Story Of Wesley Chapman And His Quest To Heal His Past By Empowering At-Risk Youth For Brighter Futures

    I don't believe I've ever done a "more important" interview than this one and if you don't become a better Human after listening, then frankly, you're dead inside.

    Wesley Chapman wasn't supposed to change the world. He was supposed to be in jail or dead. His first documented suicide attempt was at age 4 1/2 to escape the emotional, physical and sexual torture of his earliest childhood.

    He wasn't supposed to have a loving family after being abandoned by his father at age 1 and his biological mother at 6. He wasn't supposed to become a successful entrepreneur at age 8 1/2, but did so out of necessity to save his adopted mother's home and hold onto the first loving relationship he'd ever known.

    He wasn't supposed to become a multimillionaire in his 20's helping to shape the identity of thousands of brands. He wasn't supposed to give it all up and start over because of the emptiness he felt inside from the never-ending pursuit of proving everybody wrong.

    And he didn't as he spoke to a high school auditorium one day a few short years ago that his words would keep a young girl named Alex from taking her own life that day.

    Wesley Chapman is the co-founder of AHumanProject.com, a For-Purpose organization that is creating a community of empowered youth and enabling them to succeed regardless of their surroundings or environmental situations.

    By providing entrepreneurial guidance, access to mentors, friends, counselors and peers who've come through the darkness, he is equipping youth that would normally be thrown away as worthless and never given a chance.

    Wes is proof that no matter what you've been through, how bad your past was, how many people have harmed you and how many times you've tried to harm yourself, you can matter.

    I met Wes at an intimate and private dinner for entrepreneurs here in San Diego. He shared a tiny bit of the story above and I immediately knew that his message had to be shared.

    You will discover how entrepreneurism saved his life, molded him and empowered him to pay it back.

    You'll discover how big a dream really can be and if you're like me, you'll realize that your visions for your own future aren't nearly big enough and that you need to step up your game.

    You'll also laugh as Wes details the temper tantrum over a lack of bacon for breakfast that set his entrepreneurial wheels in motion.

    He'll tell you how AHumanProject.com is change the lives of children around the world, simple ways you can help. And you'll hear about the upcoming ThriveLasVegas.com event that is benefitting his organization and connecting some of the top entrepreneurs in the world in one room to share their knowledge and bring needed resources to Wes's movement.

    If you're not a little bit better of a human being after listening to this episode and a lot more inspired by what's possible in your own life, then all the bacon in the world can't fix your problems.

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    Getting Noticed In A Noisy World With Publicity Strategies That Really Work With Esther Kiss

    You may have the best product, service or advice in the world, but if nobody knows who you are, what you do or how you help them, you don't really have a business.

    Advertising helps you get noticed, but it requires a significant investment (plus people tend to trust ads less and less these days).

    That's where Publicity comes in and helps to "bring home the bacon" (Sorry, couldn't resist)

    Publicity is a very wide field and is often times confusing. It rarely has a direct and measurable ROI (return on investment) and many business owners don't know how to do it correctly, thus they fail to use publicity at all.

    That's why I asked renown publicity expert, Esther Kiss, to be on the show today and share her strategies and insights with you.

    Esther Kiss is the producer and host of the popular podcast Born To Influence where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She helps her clients integrate their publicity and marketing strategies so they enhance each other for tremendous growth.

    Esther also helps entrepreneurs set up wildly successful "Podcast Publicity Tours" and has organized multiple bestselling book launches for her clients.

    For more information on Esther, simply visit Born To Influence

    And if you enjoy this episode, give it some "publicity" by sharing it with your friends, commenting below.

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    How To Get On TV For Celebrity Positioning And Opportunity With Clint Arthur

    We live in a time where celebrity (real and perceived) is a very powerful force for getting your message across and accepted by the public. Business owners, authors, experts and consultants who understand this can go very far in their careers when they know how to get this type of publicity and then leverage it.

    That's why I invited Clint Arthur on the show today to discuss his methods.

    Clint is the only mentor in the world who helps Authors, Speakers, Coaches & Entrepreneurs create Celebrity and Unique Positioning using Local TV News & Talk Show interviews. His students — he calls them Magic Messengers — have booked more than 1,000 appearances on ABC, NBC, CBS, and FOX affiliates across America, and on major TV shows including the Daily Buzz, Good Morning America, and the Today Show.

    If you always thought it would be cool to showcase yourself or your business on TV and weren't sure how to do to it, this episode will give you the answers.

    To get more info on Clint and his methods visit ClintArthur.tv

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    Who Is Brad Costanzo (Really)?

    Who Is Brad Costanzo, really?

    Today the table was turned and instead of me interviewing a guest, the guest is interviewing me... about me. Sound narcissistic? It would be if the interview was all about my wins, successes, skills, etc. But this is very different.

    You may recognize Dr. Laurie Emery from a previous episode when I interviewed HER. (If not, you can watch it there). Dr. Emery is a business and life transformation coach and one of the top experts in the world working with high performance individuals, entrepreneurs, executives and families.

    And I hired her to work with me after that episode.

    We were going to do our weekly private coaching session together but she suggested that she interviewed me for the podcast instead. She only told me that she would be asking me to be very vulnerable with you about my life and my story.

    Dr. Emery knows how to ask some very tough questions and this was no exception.

    I've never been this real in full public before and now is your chance to hear what goes on in the space between my ears like never before.

    I'll reveal my wins, losses, frustrations and fears. I go into depth about how I lost everything, TWICE, and built it back up. I'll tell you what I stand for and against and how I define success.

    I'll tell you the craziest things I've ever done and what makes me get up out of bed every morning.

    I do this because if you're going to invest your time and energy with me on this show, in life, as a friend or a client, I want you to know who I am.

    If you enjoy this, if it resonates with you, please let me know. Leave a comment in the space below and share this with your friends on social media if you think they'd benefit as well.

    To learn more about Dr. Emery visit her site at BuildYourLifeByDesign.com

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    Los Silva - Part 3/3: Building Your Business With Remarkable Referrals

    Part 3/3: Building your business with remarkable referrals

    Los Silva is a successful serial entrepreneur, the co-founder of BuildGrowScale.com and the Black Label Mastermind. He's a brilliant businessman, consumate deal-maker, business development specialist and one of my closest personal friends and confidants. He's also the person who first inspired me to create a podcast and get this out in the world.

    Los and I speak daily and help each other develop into better entrepreneurs and better people. We serve as each others psychologist and sounding board and share each other's victories. We are cut from the same cloth and often feel like we're living inside the same head.

    That's why I invited Los on the show today to have an open discussion about the topics we talk most about so that you can benefit from what happens behind the scenes.

    In Part 3...

    Obviously when we wrap up the series, we do it with Bacon.  So Los shares his strategy for getting referrals, especially as it pertains to high level referrals into his Black Label Mastermind.

    We also share several book recommendations, such as The Miracle Morning by Hal Elrod, Purple Cow by Seth Godin and a few others...

    Tools to keep you connected with your network like Contactually, Tout and more

    Los also gives his favorite apps for staying balanced and productive.

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    Los Silva Part 2/3: Building Authentic Connections With Influencers Without Being A Cheesy Networker

    Part 2/3: Building authentic connections with influencers without being a cheesy networker

    Los Silva is a successful serial entrepreneur, the co-founder of BuildGrowScale.com and the Black Label Mastermind. He’s a brilliant businessman, consumate deal-maker, business development specialist and one of my closest personal friends and confidants. He’s also the person who first inspired me to create a podcast and get this out in the world.

    Los and I speak daily and help each other develop into better entrepreneurs and better people. We serve as each others psychologist and sounding board and share each other’s victories. We are cut from the same cloth and often feel like we’re living inside the same head.

    That’s why I invited Los on the show today to have an open discussion about the topics we talk most about so that you can benefit from what happens behind the scenes.

    In Part 2

    Picking up where part 1 left off, we dive into how both of us approach networking and building authentic connections with other entrepreneurs and thought leaders which have allowed each of us to grow massive and influential networks and masterminds that have waiting lists to get into.

    You'll hear several key takeaways including how to start your very own dinner-network with influencers in your town.

    And you'll hear about my new strategy to help you get business for free when you visit http://baconwrappedbusiness.com/whoareyou

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    Los Silva Part 1/3: Inside The (Sometimes Dark) Entrepreneurial Mind

    Part 1/3: Inside the (sometimes dark) entrepreneurial mind

    Los Silva is a successful serial entrepreneur, the co-founder of BuildGrowScale.com and the Black Label Mastermind. He's a brilliant businessman, deal-maker, business development specialist and one of my closest personal friends and confidants. He's also the person who first inspired me to create a podcast and get this out in the world.

    Los and I speak daily and help each other develop into better entrepreneurs and better people. We serve as each others psychologist and sounding board and share each other's victories. We are cut from the same cloth and often feel like we're living inside the same head.

    That's why I invited Los on the show today to have an open discussion about the topics we talk most about so that you can benefit from what happens behind the scenes.

    In Part 1

    Starting off on a low note, we discuss what REALLY goes through the minds of entrepreneurs like us and many people we're close with.

    Do you feel like your struggling, frustrated, in fear of failure of being found out as a fraud?  You're not alone.  

    We'll tell you what we feel, what we do about it and show you that no matter how successful you are, you're not alone.

    BONUS: Visit http://baconwrappedbusiness.com/whoareyou to see how I may be able to help you get business... for free.

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    Vinnie Fisher On Execution: The Remedy For Any Strategy

    One thing that all entrepreneurs I know have in common is that we are great "strategists." Give us a whiteboard or a bar napkin and we can map out a million dollar business quickly.

    But how many times have YOU mapped out a plan and failed to implement or execute it? (I have dozens of these in my files and it's a very frustrating feeling).

    That's why I invited Vinnie Fisher to join me today and discuss his approach to Executing great Strategies and how he cultivates quarterbacks in his business that allow him to do his best while he trains and inspires others to do theirs, growing multiple multi-million dollar businesses in the process.

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    Bacon Bits: Change Is Good

    I'm all by myself on this one. No guests, just me and you. and it's a short show with several topics I decided to discuss, that's why I call it "Bacon Bits."

    I've been giving some thought to changing a bit of the format of the show and giving it more coherence based on what I'm doing in my life what I'd like to see the show become.

    I also divulge some personal stuff like where I struggle in business and in life and what I'm doing to overcome these struggles and be a better version of myself.

    You'll hear me talk about things like this:

    • Standing on the shoulders of giants.
    • You don't need to know everything as long as you...
    • Mentors, Masterminds and Books
    • Dealing with a lack of clarity
    • Personal challenges setting big goals
    • A new morning routine
    • 2 quotes on the importance of reading
    • My 2 greatest empowering beliefs about me
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    Dan Martell Of Clarity Reveals His Framework For Success In Startups And In Life

    For the past few years I’ve personally been using a website called Clarity.fm to seek out experts and also to be sought out and give advice to other business owners and entrepreneurs. I’ve been recommending this company to everyone I know in the industry.

    And you’ll even see links at the top and bottom of this page using it.

    That’s why I was honored to sit down with the founder of Clarity, Dan Martell (who recently sold the business to Startups.co), thus continuing an impressive run of starting and investing in businesses. Dan has personally done over 1,500 calls on Clarity and it’s not hard to see why.

    Over the last decade Dan has built five businesses, raised venture capital twice and personally invested in 33 other companies as an angel – so he’s not giving advice that he read in some book. He’s speaking from experience.

    But when Dan was a teenager, drugs landed him in rehab and trouble with the law. It was during his time in rehab that Dan learned to code. That changed Dan’s path forever. But it was his entrepreneurial drive and spirit that led to the adventures that would change his life forever.

    Dan has a remarkable story but also amazing and powerful insights to share, revealing what makes him tick, how he stays on top of his game, what he really wants out of life and what’s next in Dan’s life after Clarity.

    A tiny sample of what you’ll discover

    • How Dan rebuilt his life, started and sold multiple companies (and failed at several along the way)
    • Why he got bored of the beach after selling Clarity and what he’s doing about it
    • How a simple quote about goals from John Assaraf changed Dan’s life forever (and could change yours)
    • Dan’s Daily habits that he credits for his success above all else
    • Why hiring people who “Play” at things you consider “Work” is one of the key strategies Dan uses to leverage his time, strengths and passions
    • How Dan delegates everything unless it creates value or time with his family
    • Where Dan’s “puck is going” now that he’s sold Clarity (Canadian hockey reference that I couldn’t resist)
    • Dan’s #1 piece of advice that he’s spent thousands of hours and dollars to learn that will help anyone who sells advice, expertise or information. (I had to pull this one out of him reluctantly and if you pay close attention to Dan’s material you’ll see it everywhere. This is bacon-wrapped-GOLD)
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    How To "Move The Needle" In Your Business With Jonathan Drake

    Have you ever felt like sales and revenues are "stuck?" That no matter what you do, you're in neutral or running to stand still?

    Moving of any needle means making a noticeable difference in your revenue and getting unstuck and back to making money.

    Today I invited my friend Jonathan Drake on the show to discuss some very clever ways to move the needle in your business.

    You'll know this show is for you if you love cool tips and tactics that can be applied without a lot of complexity and just might move the needle to where you need it to be.

    You can see more of Jonathan at http://howtomovetheneedle.com

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    Dr. Laurie Emery Reveals Why You Get Stuck And How To Transform Your Life and Your Business

    Have you ever felt stuck, in your life or your business? And no matter how hard you try to dig yourself out of it on your own, you just dig deeper holes. And it always effects more areas of your life than you realize.

    Entrepreneurs and executives often find that business frustrations and failures create a vortex of negativity in their personal and family lives, which in turn impacts their business even more. It's a vicious circle. Salespeople who feast or famine based on their mindset seek me out to help them become peak performers so they don't only keep their job but start to love it again.

    Newsflash: We're ALL battling something, all the time.

    Meet Dr. Laurie Emery

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    Gulliver Giles: You Don't Hate Selling, You Hate NOT Selling

    If you sell anything to anyone, then you're going to want to listen to this "Epi-sizzle" several times, and take notes, lots of notes.

    Meet Gulliver Giles (aka Thor SalesWarlord )

    Gulliver has been described as “the best sales trainer on the planet.” He's definitely one of the most UNIQUE, which will make sense when you hear about his "Sword of Sales" system and his famous "Armor of God" objection handling system have revolutionized the sales industry – in the best possible way.

    Gulliver’s mission is to re-educate the world about sales and salespeople – his firm belief is that, despite its reputation, sales is NOT evil, and that real salespeople sell from a place of love, not manipulation.

    When you listen to his episode, Gulliver will actually reveal his entire formula for handling sales objections that he terms "The Armor Of God," which is normally only taught to his private clients at a very high price, but he gives to us for FREE!

    You NEED to hear this.

    RESOURCES

    Learn The Armor Of God Objection Handling Strategy

    The Art Of Sales Book

    Strategic Anarchy

    Here are other topics you'll hear (and many of which will make much more sense during the episode)

    *How to wield the 2 sided blade of fear, slicing the fears off your clients and your self.

    *What the "Shield of Perseus" has to do with overcoming your fear of sales

    *How to "be the accurate reflection of the projections of others so we can change their perception"

    *"You can't close a door that isn't open"

    *The difference between manipulation and persuasion is _____

    *The armor of God objection handling system to turn a yes into a no in five minutes.

    *How to figure out if a maybe is a yes or a no, and if a no is a yes

    *The 5 main types of objection and how to get over them.

    And a lot more.

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    Email Marketing Made Easy And Effective With Nick Quick

    Get the show notes and resources at http://baconwrappedbusiness.com/email-nick-quick

    Email marketing is still the most effective mass channel of communicating with your customers and prospects. However, I've found that many business owners have no clue how to write emails that not only get opened but engage the reader into taking action.

    Email marketing done right, however, allows you to cash checks on demand.

    I invited my good friend and email marketing copywriter Nick Quick from emailmarketingdone.com onto the show to spill some of his secret formulas and resources for getting emails opened and read and getting customers to buy more because of it.

    Listen closely as Nick shares his 3 most powerful resources for finding email subject lines and headlines.

    ONE of these sites will blow your socks off (it did mine).

    Share the show, review it on iTunes and if you'd like a second opinion on your business, email me askbrad@baconwrappedbusiness.com

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    Mike Campion: Bacon Wrapped Genius

    Mike Campion is a serial entrepreneur that's built multiple brick and mortar businesses and sold them for 7 figures.

    He bought his first franchise at age 22 and through brute force and willpower grew it into a successful shop and sold it before age 30. Since then he's started a construction company, car dealership and more...and has successfully exited each of them.

    Now Mike is the host of the wildly popular podcast: Conversations With A Genius where you'll hear me (Brad Costanzo) as a featured host very soon.

    Mike and I discussed what it took to start and grow his businesses and the one big realization he had that changed the way he approaches every business now.

    Listen in and enjoy. If you like this episode, share it with your friends, on social media and leave a review on iTunes.

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    Sweeney Daniel: A Doublecast Special on Content Marketing, Podcast Success, Consulting Strategy, Masterminds & More

    Today we're doing the first ever "doublecast" where my friend and marketing colleague, Sweeney Daniel and I interview each other.

    *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here

    Sweeney is the host of the hit podcast Trigger Cast by Digital Triggers

    So we decided to do something special and create a podcast that simultaneous went out both on The TriggerCast and on Bacon Wrapped Business. It's a bit of a double interview where Brad and Sweeney go back and forth on different business related topics with no set-agenda except to share some of the coolest things we've learned recently.

    Here's a few of the highlights Brad and Sweeney shared in the interview:

    • What we've learned from podcasting for the past year
    • Getting great guests on your show
    • Content Marketing: How to spread your blogposts leveraging BuzzSumo and Influencers
    • Baking in the promotion into the content
    • Our most successful podcasts and why they were so successful
    • Trust Me I'm Lying for manipulating blogs and news stories
    • Should you join a mastermind group? Paying the litmus fee.
    • 'The most success I've ever had is through the relationships.  The best relationships I've had are through masterminds.  The best masterminds are typically paid.  The more you pay the better access you get.'
    • 'If I had to do it again I probably would have joined the biggest mastermind I could find.'
    • Find a success story, or testimonial, and follow up with them to see what they did.
    • The 3 and half questions he asks himself or his clients to solve a majority of business problems.  Who else has what I need and who else needs what I have?
    • Importance of Design and UX
    • Running a Giveaway

    Hear Sweeney on Trigger Cast here 

    *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here

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    How To Use LinkedIn Groups To Establish Authority In Any Market And Extract High Value Prospects Easily

    Meet Josh Turner...

    Josh Turner specializes in fully outsourced LinkedIn lead generation campaigns. He is the founder of Webinarli.com, which specializes in webinar lead generations. Josh’s company represents clients like Neil Patel from Quick Sprout, Crazy Egg and various companies like that Neil owns. His client database spans from the US and Canada, to the UK and Australia.

    His company also operates LinkedUniversity.com, an online training program for LinkedIn marketing. He’s also been featured in the Huffington Post, Miami Herald and many more national publications. So, you can rest assure that I’ve got somebody who knows what they’re talking about. If you’ve ever wanted to learn how to properly leverage LinkedIn, now is your opportunity to learn from one of the best in the game.

    Here's What You'll Discover:

    04:50 - Why you need to be leveraging Linkedin
    07:00 - Utilizing Linkedin groups to get targeted prospects
    13:40 - Bacon wrapped strategy: Growing your Linkedin group
    18:30 - Ongoing engagement and content management
    22:40 - Bacon wrapped strategy: Buzzsumo
    25:30 - How to capitalize on your Linkedin groups
    27:20 - Bacon wrapped strategy: Promoting webinars
    30:00 - Bacon wrapped strategy: Primeloop
    31:50 - Bacon wrapped strategy:Targeting your Linkedin connections
    33:00 - Bacon wrapped strategy: Snip.ly for content distription throughout groups
    39:20 - Announcements vs. traditional email vs. Linkedin inbox
    43:00 - How Josh uses Linkedin Ads
    50:00 - What is webinarly and how it works
    54:00 - Hiring Josh and his team for Ads
    1:01:33 - Unexplored opportunities
    1:05:22 - A nut that Josh is trying to crack

    Resources & Contact Information

    Contact Josh at: Webinarli.com

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    Self Publishing School With Chandler Bolt

    One of the best ways to set yourself apart in business, professional services, as an expert or thought leader is to write a book. Fortunately today’s technology makes it simpler, faster and easier than ever before. But just because anyone can write and now publish a book, doesn't mean that anyone will read it or take action upon it.

    There's both an art and a science to launching and profiting off a book. I've personally done this with almost a dozen clients and it's led to tremendous results for both them and myself.

    I've covered certain parts of the topic in previous episodes, but today I invited Chandler Bolt to share his experience and systems with you.

    For show notes and resources click here

    Meet Chandler Bolt...

    Chandler is a 2 time best selling author and the creator of Self Publishing School, which teaches other aspiring business and non-fiction authors how to launch and profit from their book in record time and ease. What's even more remarkable is that Chandler is a 2 time best selling author and entrepreneur at the age of 21.

    I asked Chandler to be on the show to share the how he wrote, launched and profited from his first book and several of the tricks he learned along the way.

    Here's What You'll Discover:

    • The exact steps Chandler took to write and promote his first book to bestseller status in only 2 1/2 months.
    • What video-based tactic he used to encourage and support book sharing and reviews
    • Chandler's 3 Step Writing System anyone can use to get a quality book out quickly
    • What method he used to generate leads from his book (and what he suggest avoiding)
    • How to use your book as a marketing and business development tool
    • How to get the job you want with the book you write
    • How to quickly repurpose your existing content into a book and beyond
    • How learning the process will allow you to do this for other business owners and experts and how Brad Costanzo used this as a foot-in-the-door service to get new consulting clients.
    • And much more

    Self publishing is a quickly changing and exciting industry and there are a lot of ways to create lucrative cash flow and clients from knowing what to do.

    Resources & Contact Information

    Check Out Chandler Bolt's Self Publishing School Here

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    New Youtube Traffic Strategies For High Conversion, Cheap Clicks And Market Domination with Tommie Powers

    Meet Tommie Powers...

    Tommie Powers is one of the foremost experts on YouTube advertising. He is the author of In-Stream Traffic System and has worked with some of the biggest companies and names in the industry, like Digital Marketer and Mike Filsaime. If you haven’t noticed, YouTube is blowing up. And up until now, I haven’t been able to call upon an expert to deliver bacon wrapped advice for getting started with paid traffic and leveraging YouTube. Tommie Powers will be sharing some of the best strategies he’s using for his clients in his agency.

    Here's What You'll Discover:

    • 5:24 - How Tommie discovered YouTube and got started in paid advertising
    • 7:30 - YouTube vs. traditional advertising
    • 8:45 - Breaking down in-stream and in-display Ads
    • 12:40 - What is remarketing?
    • 14:50 - The metric that you need to be measuring
    • 16:00 - Bacon wrapped strategy: Getting free YouTube impressions
    • 20:32 - Combining unskippable Ads with remarketing
    • 22:00 - How to setup Adwords for YouTube
    • 22:45 - Why Tommie isn’t a fan of YouTube search
    • 25:10 - Bacon wrapped strategy: Hosting VSL on YouTube & driving traffic to sales page
    • 30:35 - Bacon wrapped strategy: Targeting competitors videos with placement
    • 36:17 - The most effective content for videos
    • 38:20 - Where to get started with YouTube Ads
    • 41:30 - Tommie’s course and how you can get it
    • 44:00 - Tommie’s and his partners’ agency
    • 47:00 - Bacon wrapped strategy: Loan officer leads with interest based targeting
    • 49:30 - Bacon wrapped strategy: Video remarketing with list segmentation
    • 52:30 - Facebook video Ads will be the future

    Resources & Contact Information

    Contact Tommie at: http://baconwrappedbusiness.com/ppcboutique/

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Sohail Khan: Million Dollar Joint Venture Partnering Strategies For Growing Any Business

    Meet Sohail Khan...

    Sohail is the founder of The Joint Venture Group. Prior to starting The Joint Venture Group he built a multi-million dollar Internet training business with only $1,000 that he eventually went on to sell the majority stake in to $150 million dollar IT company. After the IT company went bust in 2008, Sohail lost everything but retained his knowledge and expertise that he’d gained from building a business with over $10 million dollars in sales using joint ventures. Without a product, business or capital he closed his biggest JV to date and went from zero to 4 million customers just 30 days. In 2014, Sohail published his #1 International best-selling book with the late great Jay Conrad Levinson title “Guerilla Marketing and Joint Ventures”.

    Here's What You'll Discover:

    • 06:30 - How Sohail went from zero to 4.2 million customers
    • 12:40 - Bacon wrapped strategy: Using Elance to create a video course
    • 18:25 - Reframing deals to work in your favor
    • 21:00 - Why everyone isn't out making creative deals
    • 29:28 - How to identify joint venture partners
    • 31:50 - Why relationships matter when building joint ventures
    • 33:47 - What it takes to land a $50 million dollar client
    • 42:10 - Bacon wrapped strategy: Find something that you can relate to for that person
    • 43:22 - Shoail’s 6 & 7 figure consulting course
    • 51:30 - Shoail’s coming Vegas event

    Resources & Contact Information

    Contact Sohail at: http://www.ultimatebusinessconsultant.com/

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    Shannon Graham Reveals How To Build A Coaching Business Without Any Messy Marketing Parts

    Get the Transcript For Free By Clicking Here

    What do most successful entrepreneurs and business owners all have in common?

    A business and/or life coach. Someone to teach them how to accelerate their success.

    But who coaches the coaches?

    Who teaches them how to better serve their clients and at the same time, market their own practice as a coach?

    Meet Shannon Graham...

    Shannon is a highly sought after and experienced mentor to business coaches . He teaches coaches how to achieve peak performance and where to use it in your coaching business.

    You'll want to listen to his episode if you'd like answers to questions like this:

    • How do I attract people to work with me?
    • Who do I have to be in order to be successful?
    • What tools and tactics are right for my style of coaching and personality?

    Here's What You'll Discover and When:

    04:25 - Who is The Mentor Coach? 09:05 - The type of clients that Shannon works with and how he helps them 12:40 - Shannon's business model and why he does it 16:14 - Maximizing word of mouth marketing 18:58 - The illusion of entrepreneurial success 21:05 - How to easily get client referrals 24:40 - What Shannon refers to as "The Shelf Life of Internet Marketing" and why it matters 27:20 - The right and wrong way to be an expert 30:00 - What's WRONG with automation 35:40 - Shannon's ideal clients Resources & Contact Information

    Contact Shannon at: TheMentorCoach.com

    And Get the Transcript For Free By Clicking Here

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    Ron Lynch: Direct Response Lessons From Selling $3 Billion Of Product On TV And How To Use Them To Grow Your Business

    What can you learn from a man who has sold over $3 billion dollars of product over the past 2 decades as one the top direct response TV (aka Infomercial) creative directors in the business? Today you're about to find out.

    CLICK HERE TO GET THE TRANSCRIPT FREE at http://baconwrappedbusiness.com/ron-lynch

    Meet Ron Lynch...

    His combined background as a retail operations expert and a filmmaker made direct response marketing the obvious landing pad for his passions. He has experienced the joy, pain and reward of generating over three billion dollars in retail revenue for his clients and partners. The experience he has in building real brands through direct response marketing venues is far reaching and robust. Ron specializes in the launch of innovative products including housewares, skincare, natural medicine, pharma, hardware, pain relief, technology, entertainment IP and personal growth IP.

    [thrive_link color='green' link='#transcript' target='_self' size='medium' align='aligncenter']WANT THE TRANSCRIPT TO THIS EPISODE?[/thrive_link]

    In addition to giving the late, great Billy Mays his start on TV with Orange Glo, Ron has created and worked on the following informercials...

    Go Pro Camera, Silk'n Beauty, Robin McGraw's Revelation, Z-quiet, Darex Worksharp Tool Sharpener Eagle One Car Products for Valvoline, Fix Me Stick, Sleep Squares, Argenus Air Sterilizer, Healthy Trim, Harley Pasternack's 5 Factor Snore Guard, Rug Doctor, Backjoy, Light Relief, Total Trolley, FlavorWave Deluxe Oven, Nuvo H2o Water Softener Citra Charge, Ultimate Chopper SmartWare, Yubisaki Pilllow SoftLu4x Pillow, AeroGarden, Premier Bath Ron's Specialties?

    Creating the "crystallizing" TV moment that iconically locks the products Unique Selling Proposition in the mind of the consumer giving the product a connected identity to the end user through a visual and powerful demonstration. What we laughingly call- that infomercial "moment".

    Contact Ron at BigBabyAgency.com

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    Robert Coorey Reveals Why Finding And Feeding A Starving Crowd Is The Most Effective Marketing Strategy Of All

    Meet Robert Coorey

    Robert Coorey is a number one best-selling author and a wildly successful marketer. He is currently the Director of Global Business, which happens to be Australia’s top marketing online agency. Robert is obsessed with helping others achieve unheard of results through innovative strategies to feed starving crowds’ buyers. He is the also the author of a brand new book called Feed a Starving Crowd. Robert and I are going to share some different marketing strategies, business and profit building strategies that can you can apply to anybody’s business. So, get ready for the bacon!

    Here’s What You’ll Discover:

    4:38 – How Robert break the World record for the most people on a webinar
    8:33 – The importance of having a starving crowd
    14:14 – Bacon Wrapped Strategy: Finding a starving crowd with Amazon
    19:43 – How to launch a product fast and cheap (without a product)
    22:43 – The shift to native advertising and storytelling
    27:00 – Remarketing: The Ads that follow you around internet
    28:14 – Bacon Wrapped Strategy: shorten links and retarget with Primeloop
    32:00 – Robert’s book strategy for getting a ___ conversion rate
    35:05 – Bacon Wrapped Strategy: Upselling to Kindle book after free book giveaway
    37:00 – Bacon Wrapped Strategy: Sending your book as a gift with a hat
    44:21 – Robert’s new online course and mastermind group

    Resources & Contact Information

    Contact Robert at: http://www.feedastarvingcrowd.com

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    Mike Filsaime Shares Sizzling Hot Online Sales Strategies & Growth Hacking Secrets Of An 8-Figure Empire

    Online marketing has never been easier to do... but more difficult to do effectively. Tools and software make getting started easy (much easier than when I began in 2008). But it's become crowded and hard to stand out in a noisy marketplace.

    That's why I invited my friend Mike Filsaime to join me on the show today and discuss what's working for him and his company right now AND where he sees the opportunities in the very near future.

    Meet Mike Filsaime

    Mike began his career in the car industry and began earning a full time income by marketing products and software online in 2002. Since then he's become a leading expert in how to get traffic and how to convert that traffic profitably. He's also built many software tools along the way that make it easier for business owners to get online and make money quickly.

    He and his partner, Andy Jenkins are the owners of a software that competes with GotoWebinar (called WebinarJam) and the Genesis-line of training products. In addition he has created a multi-million dollar marketplace for experts to publish information products called DealGuardian.

    Mike has had tremendous success and has proven to be an open book full of strategies that give entrepreneurs the edge to navigate a confusing marketplace.

    That's why I'm excited to have him as a guest on Bacon Wrapped Business.

    Here's What You'll Discover In This Episode

    • How to use Pre-Framing in your marketing to increase conversions
    • Why "getting traffic" is EASY and the mindshift you must make
    • One simple trick on an order form that made 20% more people buy Mike's upsells
    • A secret Paypal strategy almost nobody is using that increased Mike's conversions by 33%
    • How to use the 10/80/10 rule of writing salescopy -What Mike says is the biggest unexploited advertising method and how to use it... -...to ethically steal your competitor's traffic
    • Where Mike sees the #1 opportunity for next year in digital marketing
    • And MUCH MORE!
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    World Record Holder AJ Roberts Reveals How To Live Big In Business and Even Bigger In Life

    You're about to witness some real Marketing Muscle in today's episode with AJ Roberts. If it's true that "How you do one thing is how you do everything," then it's no surprise that the man who conquered the world of powerlifting has made such a big splash in the marketing world...

    Meet AJ Roberts...Fitpreneur, Marketing Icon, Iron-clad Teddy Bear

    AJ Roberts is a fitness hall of famer with a world record squat and he's the bestselling co-author of the book Change Agents. He's a two time world record holder in powerlifting and rumor has it, he once made Chuck Norris do his dishes. (That's unsubstantiated, but since you're reading it on the internet, it must be true)

    AJ is also the world's premiere fitness marketing consultant, pursued by gyms, supplement companies, trainers and anyone looking to take their revenue, business, and ultimately life to the highest levels.

    He's also one the most sincere, genuine and gentle souls you could meet and has a gift for showing others how to dream bigger than they thought was possible while he helps them plan the steps necessary to achieve even the loftiest goals.

    I invited AJ to the show so he can share with us his bacon wrapped strategies for getting guaranteed results, running a powerful referral system, and helping people get that mindset that anything is possible as long as you think huge.

    Here’s what we discussed:

    7:09 - AJ’s back story growing up in England and moving to America

    9:54 - How to set higher goals

    10:21 - Greaking the all time world powerflifting record

    13:22 - Deciding to get his health back, losing weight and stepping on the bodybuilding stage

    14:13 - The power of delayed gratification and how to master it

    16:23 - How AJ chooses his coaches and his advice for you

    23:48 - Building a vision around Growth, Experience, and Contribution

    25:42 - Living in a limited reality: Why people can’t think beyond their current situation

    27:41 - The importance of getting help from a mentor

    33:35 - Running The Fitness Profit Workshop and mastermind groups

    35:45 - People AJ is working with now

    43:22 - Implementing perfect referral systems

    48:54 - How to raise your fees and create the ripple effect

    54:14 - Selling what you do vs. selling the results

    59:34 - Outsourcing personal vs. business tasks, which should you delegate first?

    62:43 - Decision fatigue and how to avoid it

    Resources

    AJ's sites:

    Main website - http://www.ajroberts.com The Fitpreneurs Podcast - http://www.thefitpreneurs.com

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

    Or simply register for my newsletter and reply to the email you get.

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    Todd Brown Reveals The Secrets Of Successful Marketing Funnels, Big Ideas And Converting Browsers Into Buyers

    Visit http://baconwrappedbusiness.com/todd-brown for complete show notes, resources and VIP registration

    Todd is one of the foremost experts in creating highly profitable and online marketing funnels. Todd is a direct response marketing expert that has been in the trenches for years. He’s worked with some of the top entrepreneurs and business minds out there. From Rich Schefren and Jay Abraham to Clayton Makepeace, John Carlton and many more. His client list consists of students from over 23 countries from all over the globe, many of which who are some of the most well-known Internet marketers today.

    Todd’s copy hacks and strategies have been used to create tens of millions of dollars not only for himself, but also his clients. I’ve invited him on the show today to share his expertise in creating marketing funnels, frontend value, and what it takes to create the big idea.

    Here’s what we discussed:

    4:30 – Todd’s background and work alongside Rich Schefren

    10:30 – An important lesson for all students of marketing

    14:00 – The Big Idea behind successful brands (example: The 4 Hour Work Week)

    16:50 – The two major things million dollar and multimillion dollar funnels have in common

    18:00 – Two books every marketer should have in their library (and read multiple times per year)

    19:30 – The 5 levels of marketplace sophistication and why it’s critical you know which you’re in

    26:35 – Why you need to be aware of the buyer’s psychological state

    31:00 – What Todd typically finds lacking in sales funnels?

    42:20 – What you should and shouldn’t be testing in your marketing funnels?

    47:00 – Todd breaks down front-end vs. back-end direct sales marketing and why it’s critical to know the difference

    54:27 – Tools for tracking life-time customer value and the numbers that matter

    1:09:17 – The 3 tools that Todd utilities for creating funnels

    1:18:00 – The shift that Todd is currently making

    1:22:08 – The importance of having a premise and big idea

    1:27:16 – Resources for getting your next big idea

    Visit http://baconwrappedbusiness.com/todd-brown for a full list of RESOURCES mentioned on the show.

    Todd's Site: Marketing Funnel Automation - http://marketingfunnelautomation.com

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Profit Hacking With Steve Daar: Simple Ways To Increase Sales Conversion & Profits

    Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his expertise as he is set on a mission to help people with important messages to amplify their reach, impact, and profits and do some real good in the process.

    Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his website [www.conversionforgood.com][1] as he is set on a mission to help people with important messages to amplify their reach, impact, and profits.

    In addition, Steve has written an excellent book called Profit Hacking, where he has laid out real core principles when it comes to improving profits and conversion.

    I have invited Steve on the show so he can share with us his bacon wrapped strategies on how you can grow your profits significantly.

    Here’s what we discussed:

    4:43 - From zero marketing experience to expert in record time 5:18 - The three core principles of what you need to grow your business and profits 5:42 - How Perry Marshall's book, 80/20 Sales and Marketing, inspired Steve 6:03 - Traffic, Conversion, and Economics 7:42 - Finding leverage 10:34 - The only 3 ways to grow a business 12:09 - The importance of knowing the “voice” of your customers 13:46 - Why you should start off answering support tickets yourself 14:57 - 2 powerful, quick questions in your simple survey 17:12 - The three main types of data: What, Why, How 18:38 - The PIE Framework: Potential, Importance, Ease and ways to use it 22:03 - Systematic Simplification Case study: Shopify 23:58 - The three questions through people's minds when they go to a website that you need to answer 26:02 - Steve's ideal clients 26:52 - Why Steve named his company: Conversion For Good 29:14 - The fallacy of following your passion 32:44 - Steve's passion project: Helping K-12 school teachers across the country. 39:30 - Huge, game-changing books for Steve: Choose Yourself! by James Altucher, The Ultimate Sales Machine by Chet Holmes, and E-Myth by Michael Gerber 40:54 - Recommended heat mapping software: SessionCam 42:16 - The power of leveraging Google Analytics

    Resources

    For more information on Steve Daar and his incredible work, visit ConversionForGood.com.com

    Books Mentioned 80/20 Sales & Marketing: http://amzn.to/1tapHtC Choose Yourself: http://amzn.to/1zJRK7X The Ultimate Sales Machine: http://amzn.to/1p65XuT The E-Myth Revisited: http://amzn.to/1tapK92

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    Sean Stephenson: Secrets of Becoming A Highly Paid Speaker

    Watch the VIDEO at http://BaconWrappedBusiness.com/SeanStephenson

    Dr. Sean Stephenson is one of the most widely sought after keynote speakers in the world. He has worked in the White House under President Clinton, shared the stage with the Dalai Lama, Richard Branson and many other world leaders, entrepreneurs and visionaries. But all of these accomplishments pale in comparison to Sean becoming a guest on Bacon Wrapped Business With Brad Costanzo.

    Kidding aside, Sean is a friend, a mentor and someone I am fortunate to have in my life.

    Sean was born with a rare bone disorder that stunted his growth and caused my bones to be extremely fragile. Despite these challenges, he has taken a stand for a quality of life that has reached millions of people around the world.

    I personally invested $4,000 in May 2013 to become one of Sean's speaking apprentices. And the training changed my life and my business.

    Sean's Mission in life is to Rid The World Of Insecurity

    If you've seen him speak, it's safe to say you've likely been moved to tears and given a standing ovation. And although Sean's personal story is touching, his mastery of delivering a speech is second to none.

    Sean has received so many requests to learn how to master the speaking business, he created an event he is hosting in November that is still open to registering as of today (October 31, 2014) by visiting SeanStephenson.com/10k

    Here's what you'll get out of this episode

    What if you could get paid to speak? Sean shares some never-before revealed techniques for making a six-figure income as a speaker
    Are you nervous (or petrified) to speak in public, Sean gives you a simple “mental shift” for transforming fear into confidence.
    Sean reveals his “MDMA” formula strategy that is critical for success as a speaker
    You'll hear the 3 biggest mistakes amateur speakers make that keeps them from landing high-paying speeches…and…what pros do to land $10,000, $20,000, even $30,000 speeches
    And you'll hear Sean take me, Brad Costanzo, and pull out a piece of pain in my life and create an opening for any keynote speech (This is worth thousands of dollars to me personally)
    How http://seanstephenson.com/10k helps you skip the hassles other speakers go through and go straight to having the fame, fortune, and impact of being a public speaker... whether that's your primary business or only a component of it

    Sean Stephenson impacts lives around the planet. He's impacted mine and I invite you to allow him to impact yours.

    You'll hear a very special bonus that Sean reveals near the end of the episode where he offers 3 people a $500 discount to attend his Speaker Training in Scottsdale, this November 13-16, 2014

    Visit http://seanstephenson.com/10k to grab your seat now

    If you enjoyed this episode, please share it on social media, subscribe on iTunes and sign up for my free newsletter for VIP access to Bacon Wrapped Bonuses and more.

    I'll be at Sean's event, I hope to see you there too!

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    Hot Seat: Jason Treu Gets Advice On Growing His Life Coaching Business

    Want to eavesdrop while I coach a coach on how to grow his business?

    Meet Jason Treu. Jason is a highly successful life coach and author of the book "Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" available on Amazon

    Jason has a strong business, message and practice, but he wants to get his message out, grow his client base and help more people transform their lives.

    In this "Hot Seat" episode, you'll hear me give Jason very valuable (aka "bacon-wrapped") strategies that you won't find other experts talking about and show Jason how to find real leverage points to get his message out to more people using my "Who Else" formula.

    You may be surprised the route I take Jason, he was, and if you're in the business of helping others, creating and monetizing content and IP, then you'll love this episode.

    If you like the "hot seat" and would like to be a potential hot seat guest, send an email to askbrad@baconwrappedbusiness.com with the subject line: Hot Seat and let me know who you are, what you're doing and why you'd like to be considered as a hot-seat guest and maybe that will happen.

    Resources from this episode

    For more information on Jason Treu please visit: Jason's Site - Be Extraordinary
    Jason's Book - Social Wealth: How to Build Extraordinary Relationships

    Other Resources Mentioned Sean Stephenson's Live Speaker Training Bootcamp Nov 13, 2014: SeanStphenson.com/10k Mike Koenigs On How To Use Your Book To Contact VIP's
    https://www.youtube.com/watch?v=k9UqHWAZHbQ

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    How To Find Sales Hidden In Plain Sight Using The Referral Shortcut With Frank Klesitz of Vyral Marketing

    In today's episode, we're going to talk about how to build your business using referrals. Although it's a commonly used strategy, a lot of people are still doing it wrong. In a lot of ways, sales is sales no matter how you do it. The hottest type of prospect is an endorsed referral, somebody who comes in because they have heard of you coming from a friend, a trusted expert, or they've simply read about you because of the authority you've built in the market. Sadly, a lot of folks do it wrong and there is always a right way to do it.

    Frank Klesitz is an authority when it comes to referrals. Through his company Vyral Marketing, Frank has built an entire system designed to utilize database, content, and all other things necessary and this has definitely changed the way a lot of professionals are generating new business through referrals. Based in Omaha, Nebraska, Vyral Marketing has become a marketing choice for experts, professional services, and consultants throughout the country.

    So I have invited Frank on the show to share with you his bacon-wrapped referral process which he has perfected over the years. Regardless of what type of business you’re in, learning how Frank has systematized the referral process will certainly help you build new leads efficiently and cost-effectively.

    Here’s what we discussed:

    3:53 - How Frank became an expert in the referral process
    4:13 - Enjoying acquiring customers and selling workout training to people in homes
    5:20 - Using different strategies to advertise his business
    6:21 - Spending $10 to acquire customers to only make $1
    7:58 - Attending a real estate training and learning a concept that changed his life
    8:47 - The two kinds of people in the world
    9:16 - The importance of touching your database regularly
    10:58 - Only thinking of the "now" business and not staying in touch of customers
    11:53 - Do not be a secret agent!
    12:45 - What to do with your email contacts
    14:01 - Bacon-wrapped strategy: Build a database and stay in touch
    14:30 - The three main elements of your system
    15:57 - The right kind of content you send to your customers
    16:46 - Brad's strategy: aggregation, creation, and curation
    17:44 - Thinking of marketing from a publisher perspective
    18:52 - Education-based marketing
    20:01 - The golden answer to what you send your customers
    20:17 - The common mistake in creating educational content
    22:26 - What your first email should look like to avoid getting spammed
    23:54 - How to start off your content without being intrusive
    26:18 - Putting yourself in your client's shoe
    28:32 - Other essential things your content should have
    29:12 - Sending short educational, Q&A videos to your email list
    30:38 - Social media is fueled by ___________
    33:45 - Using technologies and marketing automation software to track response
    35:15 - A golden nugget of getting business: the rejection-proof networking strategy
    38:12 - How to end every conversation and get their email address
    41:16 - The best type of videos you can create
    42:38 - Reaching out to subscribers and coming from a place of giving
    44:28 - The Talent Genius - prospecting talented people for their clients
    46:05 - Your video blog as the bait and your site as the trap
    47:52 - "Be the invited guest, not the annoying pest."
    49:01 - How to generate leads on your own
    50:23 - How Frank helps people create their own content through videos
    52:07 - How Vyral Marketing does the marketing for you
    54:52 - The two ends of the customer spectrum
    55:53 - The Vyral Marketing system in the middle of the spectrum
    57:16 - The cool things you can see from their website
    57:58 - Finding what questions are important to people
    58:13 - Going after CEOs and the Fortune companies

    Resources

    For more information on Frank Klesitz and his amazing Vyral Marketing plan and process, visit http://www.getvyral.com.

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Bond Halbert On The Power Of A Big Idea and The Gary Halbert Letter All Stars

    Download The TRANSCRIPT to this episode by clicking here

    Nothing really happens until someone sells something. Persuasive copywriting is as much an art as it is a skill. Learning how to sell your own product or service effectively is arguably the most important skill any entrepreneur can possess.

    Copywriting is the skill of selling one-to-many. Fortunes are made and lost by the skill of the copywriter, especially in direct response marketing.

    In this world, few copywriters are as legendary and influential as the late, great Gary Halbert who is not only responsible for some of the best selling direct response ads in history but is also responsible for training some of today's top copywriters. In fact, there's likely not a copywriter alive who has not been influenced in one form or another by Gary Halbert.

    That's why today I'm very proud to bring you Gary's son and protege, Bond Halbert as my guest on Bacon Wrapped Business.

    Meet Bond Halbert

    Carrying the Halbert name in this industry could be a blessing or a curse. To be raised by the "Prince of Print" and not walk away with a world class skill would be a tragedy. Fortunately, Bond Halbert paid attention to his Pop and soaked in an incredible marketing education, proving that his father's legacy will live on through Bond and the work that he and his brother Kevin Halbert are doing in their father's name.

    I'm very honored to have Bond join me on today's episode where he not only gives us a peak at some of the insights his father shared with him, but how to use these concepts in today's marketing environment.

    He'll also present his recent project, "The Gary Halbert Letter All Star Audio Series" which is a MUST for anyone serious about business. In today's interview, Bond will share his secrets to solid copywriting, marketing tips and the importance of using “ The Big Idea “ strategy.

    In This Episode We Discuss

    02:30 - Growing up with Gary Halbert as a father 05:00 - The World Famous full page girlfriend Ad 06:25 - The Gary Halbert All-Star Audio Series 10:15 - Getting 13 of the world’s top copywriters to join in on the program 19:00 - The Importance of The Big Idea? 26:14 - Bacon wrapped strategy: How your subconscious finds The Big Idea 28:00 - How to borrow ideas from other industries 30:31 - The two types of masterminds that you need to be in 32:41 - Borrowing Brilliance 36:00 - How to write a modern day sales page 36:20 - The Jingle Experiment 39:00 - Your only goal should be _______. 41:32 - Digging into the story and answering the right questions 43:15 - Borrowing good offers from the news 47:20 - What really gets people’s attention 53:13 - Why people really buy Rolex watches 56:40 - Creating excuses so the prospect can defend their purchases 1:00:09 - Understanding what makes people tick 1:02:30 - How Bond writes copy 1:06:22 - The importance of having a writing routine 1:11:12 - Copywriter productivity hacks 1:16:30 - Who Bond works with and what he’s working on now

    Resources

    For more information on Bond Halbert and his incredible work, visit:

    The Gary Halbert All-Star Audio Series - http://thegaryhalbertletter.com/stars The Gary Halbert All-Star Audio Series (Android) - http://halbertising.com/ Bond's Site - http://bondhalbert.com

    Download The TRANSCRIPT to this episode by clicking here

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    How Entrepreneurs Define & Find Happiness with R. Michael Anderson

    What is success without happiness? How do you define happiness? Does the definition of happiness change depending on where you're at in your life and how you view it?

    Today we cover a topic that applies to everyone.

    Joining me on this show is R. Michael Anderson, international speaker, radio-show host, and author who specialize in leading competitive, driven people through the same transformation that he’s been through, bringing joy and happiness into their lives.

    Here’s what we discussed:

    04:23 - Defining happiness
    08:30 - Michael’s book “The Experiment”
    12:04 - External motivation vs. Internal motivation
    15:40 - The fear of having a positive mindset and losing the your edge
    16:45 - How to become 4x more creative and 300% more engaged
    18:06 - The concept of "Uncomfortable Happiness"
    25:50 - Bringing spirituality into everyday life
    26:45 - The power of a gratitude and impact journal
    28:30 - Finding good fortune
    31:20 - Michael’s upcoming projects
    32:25 - Bacon wrapped strategy: Leveraging association
    33:45 - Bacon wrapped strategy: speaking a company’s language

    RESOURCES For more information on R. Michael Anderson and his incredible work, visit: Michael's Site - http://executivejoy.com
    Michael's Book - http://baconwrappedbusiness.com/experimenttoday

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    If Amazon And Clickbank Had Sex, "Fedora" Would Be Their Love Child

    How to build a stunning online school using a new cutting edge system called Fedora and why you should be aware of this lucrative business model.

    Visit http://baconwrappedbusiness.com/fedoraschool for the full episode

    Information marketing comes in many shapes and sizes. From home study courses to online membership sites. It's a mature industry but it's still growing like crazy because technology is making it easier and easier to self publish, build sites, and find niche markets to buy your information products.

    Today's episode features a great new technology that's easy to use, looks stunning and very affordable. The software is called Fedora check it out here.

    Fedora allows you to create your own stunning online school with no tech skills necessary and none of the hassles of dealing with merchant accounts and payments.

    Here's what it has to do with Amazon and Clickbank having a love child

    One of the numerous benefits of Amazon is that it's a marketplace that's easy to navigate, with a proven conversion process that gives users a wonderful experience. No matter what you are buying, the checkout process is the same. Consumers love that.

    Clickbank.com is platform where experts can create and sell information products and even recruit and army of affiliates without worrying about setting up their own e-commerce platform or shopping cart. You do however have to set up your own sales process, funnels, membership sites, etc... and no two sites are the same.

    (By the way, Clickbank should be paying close attention to this episode.)

    Years ago a new site popped up called Lynda.com as an online school to learn basically anything. They have thousands of online courses for $25 a month and you can create your own content and sell it on Lynda. They do approximately $100 million in revenue and there's no signs of slowing.

    Then a few years back Udemy.com sprang up using the same general business model and have seen tremendous success as well.

    They each created a place to go for online education that put the USER EXPERIENCE first in mind.

    But, as an information marketer, you lose a lot of control, flexibility and revenue generating potential if you only sell through these sites.

    Enter Ankur Nagpal and Fedora

    Fedora is a very affordable software as a service that allows you to create stunning online schools with no tech headaches at all. They handle payments, affiliates, and everything else, but they give you control over your own school, instructors and brand.

    You get the seamless user experience and continuity of Amazon with the easy marketplace features of Clickbank.

    If you're anything like me and hate getting bogged down with technology and building sales pages and wasting time making things look pretty yourself when you just want to create great content and make money from it, then you're going to love today's show.

    I interview Ankur Nagpal about why he started Fedora, how you can use it and why you should be thinking about online schools like this for your own information marketing business.

    In a future episode I'll interview Chris Luck who has not only made millions with this model in multiple niches and is now teaching HOW to do this in his Membership Method.

    Now enjoy my talk with Ankur and learn how to use Fedora to build your own online school.

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    How To Land 6 Figure Clients On Demand With Kelly Fidel

    Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/

    Want to tap into much bigger clients and generate game-changing revenue, no matter where you're starting? This show is for you. Small clients are fine, but big clients are often easier to work with and much more lucrative. Enter Kelly Fidel, the woman who helps women (and men) not only "break" the glass ceiling, she removes it completely.

    Kelly Fidel is a Premier Sales Expert, Business Strategist and Entrepreneur Mentor and owner of "No Glass Ceiling" training and events.

    Kelly's superpower is to be able to unlock anywhere business and client opportunities from 6 figures to over $560,000 in a business that people don’t even see.

    You’re probably stepping over money and leaving it all over the table and floor. I’m really excited for you guys to be able to learn from her so that you can take these strategies that she’s going to share with you, and implement them into your business. So, that you can go out and start with the right kind of clients that you want, right now, today. This week, and not have to wait any longer.

    I’m going to share with you just a little bit about Kelly and some of the cool stuff that she’s doing. She has an amazing background. She came out of corporate America, worked with some of the biggest Fortune 100 companies in the world, where she sat and competed in the boardroom for the WIN. Later, she left corporate to have her family.

    She got bored being a stay at home mom (EVEN though she loves her boys) and built a couple of business to 7 figure and sold them. Now, what’s really unique is that she watched the struggle of a lot of entrepreneurs, just like a lot of us on the line. She just decided that instead of going back to the big bucks companies, to really help entrepreneurs grow six and seven figure businesses.

    Known as “The Dealmaker” … Today, she helps entrepreneurs UP LEVEL their own game by working with high paying affluent entrepreneurs, landing lucrative small to mid sized companies as well as big corporations. Her clients include MGM, Zappos, Warner Brothers, Mercedes Benz and a host of about 200 small and mid sized companies.

    Kelly's Gift To Bacon Wrapped Business Listeners Only

    The No Glass Ceiling Live event in Las Vegas on October 9-11 is normally $1,495 and rising.

    However when you go to http://noglassceiling.com/private Kelly will take off $1,000 off the price of registration.

    (That price is only promised til Sept 5, 2014 however)

    Visit her in Vegas, you'll be glad you did.

    Here’s what we discussed:

    3:51 - Helping female entrepreneurs 4:26 - Gender discrimination 6:13 - Starting her sales career at the age of 9 selling 7:16 - From ejecting from college to competing in Fortune 100 boardrooms 7:55 - How Kelly found her Mission 9:01 - The mission and vision of No Glass Ceiling 9:17 - What Kelly will give before she dies: and 10:26 - Who are the types six-figure clients Kelly serves 13:06 - Stories of success 19:17 - How to raise your rates 21:43 - Identifying pricing with your own value vs. the result you get for your client 26:04 - Breaking through the barriers and understanding where the value comes from 27:26 - An actionable strategy that people can land a piece of business: Associations 28:18 - How to tap into associations and become their “” 30:47 - How to do a Client Appreciation Day for massive leads 35:35 - The fatal mistake entrepreneurs and salespeople make in selling 36:01 - Why some people can’t close a deal 37:03 - What Kelly and her clients are doing more effective than others are 38:26 - How Kelly closed the MGM Resorts in three-call close in one week 40:51 - How leaving a simple voicemail turned into a massive deal 48:15 - Time and value are ________ when it comes to working with anybody. 49:13 - Using Jim Camp’s Start With No strategy 50:43 - How to deal with a demanding client 51:16 - Managing expectations 53:09 - The biggest challenge a lot of people have 57:06 - About the No Glass Ceiling Women’s Conference in October 59:11 - Getting results in advance through the pre-event training 58:31 - The great things to expect from attending the conference 60:34 - An ecosystem within the event and other things Kelly is involved in 1:03:20 - A special surprise for the Bacon Wrapped Business podcast audience! 1:07:07 - Sign up for free membership at No Glass Ceiling and get free full access to training, interviews, & more. 1:07:56 - Kelly’s mentors: people who have made the biggest impact on her life and career 1:09:10 - What Kelly digs about Brad Costanzo (aka Brad's Favorite part of the show obviously) 1:10:00 - Dan Sullivan’s book, Unique Ability: Asking other people how they see you

    RESOURCES

    For more information on Kelly Fidel and her incredible work, visit:

    -No Glass Ceiling event - www.noglassceiling.com FULL PRICE LINK FOR OTHER PEOPLE -No Glass Ceiling Women’s Conference (PRIVATE $1000 DISCOUNT LINK FOR BACON WRAPPED LISTENERS!)- www.noglassceiling.com/private -Kelly Fidel's website - www.kellyfidel.com

    Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Building A Smarter (Survey) Sales Funnel With Ryan Levesque

    Ryan is the founder of the Survey Funnel Formula. He has authored three books and has created over 30 information and software products including the RocketMemory course system and the Best-Selling SurveyFunnel Software. Ryan is also a marketing and business coach and has generated more than $37 million in revenue for his private clients in the last 6 years.

    Download the Survey Funnel Formula Flowchart for FREE, here: http://baconwrappedbusiness.com/surveyfunnelformulachart

    If you’re already selling a products or is thinking of launching one, then you should definitely listen to this episode. I’ve invited Ryan on the show today to share his bacon wrapped strategies for effectively converting your online visitors into paying customers through the power of the survey funnel formula.

    Here’s what we discussed:

    03:33  - What is a survey funnel and how is it superior? 07:52 - The two models of how consumers buy 08:45 - The flaws of eCommerce and Direct Response 09:02 - How to fix these flaws through the midpoint 10:07 - How the survey funnel formula replicates the offline experience 10:59 - How a service funnel gets you better buyers 12:10 - The service funnel vs. traditional squeeze page 13:00 - The problem with doing a typical squeeze page 16:53 - The biggest mistake you can make when creating a survey funnel 17:31 - The deep dive survey as an essential step 19:49 - Pulling out the gold 21:20 - Two schools of thought when doing a deep dive survey 22:09 - Focusing on the 20% 22:38 - Why you need to be careful of when working with small numbers 23:23 - The value of asking for people's phone numbers 24:11 - Starting from scratch, where to start: Facebook, Adwords, or Bing? 25:25 - The bull's eye prospect 26:52 - Where to START your paid ads (this will surprise you) 29:11 - Ryan's roll out schedule 31:11 - Micro-commitment engagement 31:59 - The big threatening step 33:44 - The value of a "softball question" 34:45 - An example of asking non-threatening questions: Wiring The Mind 38:10 - How to use data-piping 43:34 - How to use deep dive survey results 43:47 - The micro commitment bucket survey 44:33 - Referencing the previous question in each subsequent question 46:19 - The key: the pot of gold at the end of the rainbow 52:08 - Is Ryan accepting new clients?

    To get in touch with Ryan, send him an email at contact@rlassociatesllc.com.

    Resources Mentioned

    Survey Funnel Formula: http://baconwrappedbusiness.com/surveyfunnelformulachart The Funnel Specialist: http://thefunnelspecialist.com

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Stephen Key: Turn Your Ideas Into A Licensing Goldmine While Letting Others Do The Work

    Stephen Key is a successful and award-winning inventor, entrepreneur, and educator. He has licensed over 20 products in the past 30 years, he holds about 30 patients, and manages a portfolio of over 50 patents. Stephen's products have sold in Walmart, 7-Eleven, Disney stores, and theme parks worldwide. His products have also been endorsed by Michael Jordan and Alex Trebek from Jeopardy.

    Download the Full Transcript To This Episode Free Here: http://baconwrappedbusiness.com/stephenkeytranscript

    As his way of giving back. Stephen has written the book One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, a very powerful resource that has personally helped me in my licensing business. Stephen also cofounded inventRight along with his business partner Andrew Krauss, a company which is solely focused on education to help their students become empowered in the licensing industry.

    I’ve invited Stephen on the show to share his invaluable insights and strategies about licensing and to help shed some light on just how simple the process of “renting your ideas” can be. Whether you are an entrepreneur, opportuneur, marketer or designer, this episode has the ability to change the landscape of the way you view and do business forever!

    Here’s what we discussed:

    04:57 - How to "Rent" your ideas vs selling them 06:19 - You can license anything 09:11 - Why you shouldn’t have the idea 09:53 - How to use "The Multiplying Effect" for exponential results 10:17 - What Stephen would have done differently if he were starting today 11:00 - Feeding the Idea Monster 11:40 - How to use "Design Schools" as Gold Mines 15:41 - How to make the first approach to licensees 16:20 - How to create easy leverage points to win over both sides of a deal 18:23 - Why you don’t need to have an eye for opportunity 19:15 - Why you don’t have to do much (or any) real work 21:52 - Should you have a standard licensing agreement? 22:12 - Other opportunities for licensing 23:30 - Potential profit as licensing agent 25:29 - Minimum guarantees and performance clauses 26:21 - Should you ask for money upfront 27:16 - Licensing the same idea to different industries 28:38 - Licensing to Coca-Cola 29:33 - Capitalizing off unmanufactured products 30:33 - Using the Ad agency as side door 31:02 - How to introduce yourself to ad agencies 32:49 - How to introduce yourself directly to a company 34:01 - Tapping the right departments and guiding your contacts 36:13 - Where to start when there’s too many companies to contact 38:11 - Taking advantage of Google product search 40:52 - Why the dumbest ideas in the world can still get licensed 41:50 - What markets and industries are hot 44:20 - Where to find product designers 46:00 - Where to start building key relationships 46:38 - Invention vs. innovation 48:46 - Is publishing really licensing? 49:49 - Reverse ghostwriting 50:44 - Creating for the marketplace 53:00 - Putting the pieces together, connecting to dots, and creating leverage points 56:04 - How Stephen become a Disney licensee 58:08 - Leveraging the name of bigger brands 1:01:40 - What is inventRight? What makes it different? 1:03:42 - Stephen’s thoughts on invention submission companies 1:04:50 - How to become an idea agent 1:07:45 - Finding a home for your idea 1:13:40 - Stephen’s upcoming projects

    RESOURCES For more information on Stephen Key and his incredible work, visit:

    Download the Full Transcript To This Episode Free Here: http://baconwrappedbusiness.com/stephenkeytranscript

    Stepehen’s Site - http://www.inventright.com

    Stephen’s Book - One Simple Idea: http://baconwrappedbusiness.com/onesimpleidea

    Stephen’s interview - The Art of Charm Podcast: http://theartofcharmpodcast.com/2014/06/25/279-stephen-key-look-job-can-create-one/

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Sales & Closing Skills With Jonathan DeCollibus

    Jonathan DeCollibus is the “Closing Mentor”. After becoming an expert in sales, he decided to pursue his passion for teaching others to do the same.

    Jonathan was once a typical 15-year old farm boy from California, but after getting a glimpse of the Forbes magazine cover, he decided he’d be rich. He went on to eventually build and sell companies in industries ranging from residential construction, organic beef distribution, international marketing consulting, and many others.

    Knowing how to sell is extremely important. It’s one of the noblest professions there is. It's the one thing that you will not learn in college or anywhere except in the trenches of doing it or with mentors. I’ve invited Jonathan on the show so he can share with us his bacon wrapped strategies for mastering the art of selling.

    Here’s what we discussed:

    05:23 - Who he's working with and how he’s serving them 06:36 - Jonathan's background in sales 07:23 - Getting his inspiration from a Forbes magazine 08:07 - Working as a 15-year old kid knocking on doors 08:33 - His secret strategy: the reverse rocket launch strategy 09:30 - Selling his way out of any problem 10:00 - What he decided to do after selling his company 11:38 - Who Jonathan works with 12:22 - The number one mistake entrepreneurs make 13:49 - The power of "pillow talk" 14:31 - One concept of copywriting: the dominant release 16:40 - How Jonathan elicits the pillow talks and inner core desires 17:15 - Identifying the pain points of the customers with Amazon 19:18 - The 3-Step Process in Selling 21:41 - Preemptive selling vs. defensive selling 22:57 - How to be vulnerable 26:50 - Bacon-wrapped strategy: Drop all the scripts 27:16 - The value of structure 28:48 - An example of clearing the path 31:33 - Dealing with people's objections on the front end 32:48 - The five primary objections 33:46 - Overcoming objections with _ 33:51 - The art of story selling 35:32 - The 2 parts of sales 36:40 - Predictable Revenue by Aaron Ross 38:25 - Solving the desperation issue 39:15 - Jonathan’s quick shout out to Ben Pottinger 41:18 - Tool of the Day: Clarity.fm
    43:50 - Jonathan’s upcoming projects

    For more information on Jonathan and his work, visit:

    Main Site: http://www.jonathandecollibus.com/

    Linedin: http://www.linkedin.com/in/jondec

    Facebook: https://www.facebook.com/jondec

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Kevin Donahue: Selling At Higher Levels and Higher Prices

    When it comes to high-level selling, there’s one guy that comes to mind - Kevin Donahue. From selling software to top level government security agencies and membership for an A-list mastermind group to skin care products, there probably is nothing that Kevin couldn’t sell. As he puts it, it’s not about the product but it’s about sticking to a system.

    I met Kevin four years ago in Costa Rica during an event for personal development and entrepreneurship. He seemed to be your typical surfer dude, but I quickly found out that he is one of the most brilliant minds I’ve ever met, especially when it comes to selling at higher levels and higher prices.

    With Kevin’s unmatched ability to network and create relationships, as well as his ability to get deals going and become a major resource for many people, he was able to dominate in every niche that he chose to build a business in. I’ve invited Kevin on the show to share some bacon wrapped strategies for finding and owning your niche as well as using language creatively and powerfully in order to dominate in your niche.

    Here’s what we discussed on this episode:

    06:50 - Kevin's experience with government agencies (CIA, FBI, The White House, and the likes) in business development and search engine software 07:35 - Carving out his niche of investigative agencies selling an investigative forensic search engine software 08:44 - Becoming the go-to-guy by dominating his niche 09:09 - Other international organizations Kevin has worked 10:00 - Yogi the Pug: The power of the Internet and Youtube when you have a killer story 11:51 - Kevin’s mini-retirement and reinventing his life 13:03 - “Destroy anything in your life that isn’t excellent.” - Dan Sullivan 14:06 - Working with Joe Polish to grow the Genius Network Mastermind 16:58 - Getting into the skin care and diet supplement business 17:11 - Finding and recognizing powerful systems 19:03 - An “on-demand done for you” business model 20:08 - Why predictable business systems work 20:30 - Profit sharing and responsibilities 22:20 - The ideal profit partner for Kevin’s business 25:19 - How to sell things by understanding your environment 27:13 - The key strategies for effective selling: Psychology, sociology, and assume rapport 28:00 - Touch, move, and inspire 29:30 - Being convincing vs. being compelling 30:15 - Why everyone is looking for superhero in their lives 32:42 - Knowing your niche: Understanding who you can be a hero to
    36:38 - Narrowing down your niche 38:10 - Why Kevin choose the skin care business 39:00 - Other projects that Kevin is working on 40:25 - Does equity mean anything? 40:55 - Raising your prices: Putting a powerful wrapper of __________. 43:45 - The power of language: Honda vs. Ferrari 48:07 - Why it takes focus, practice, and action 50:40 - When is the right time to launch a podcast

    For more information on Kevin and his business endeavors, visit:

    The Executive Sales Source - http://www.executivesalessource.com

    Brand Ingenuity Group - http://www.brandingenuitygroup.com

    Linkedin - http://www.linkedin.com/in/globalconnector

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Russell Brunson: Proven Marketing Funnels At Your Finger Tips

    As one of the most innovative marketers and entrepreneurs today, Russell Brunson is always on the cutting edge of new methods and technology to sell products and services online.

    As the CEO of DotComSecrets.com, Russell is a true student of direct response marketing, he collected junk mail as a kid to create a multi-million dollar swipe file at the age of 12.

    Russell built a very successful business teaching other people how to make money using the internet, whether creating information products, driving traffic or consulting business owners on how to do the same.

    I have personally stolen, swiped and borrowed his brilliant ideas for my own business and follow what he does very closely.

    He recently released a book called 108 proven split tests which has become somewhat of a marketing bible for me and many marketers I know. I’ve invited Russell on the show to share his bacon wrapped strategy for creating successful sales funnels and marketing strategies simply by taking advantage of a proven systems.

    Here’s what we discussed on this episode:

    04:42 - How to use his book 108 Proven Split Tests as a marketing bible 06:29 - Two things about Brad that impressed Russell (Brad's favorite segment of the show) 07:38 - A secret reason to buy 108 Proven Split Tests book 08:34 - How to get an additional bump in revenue off your offers 15:05 - How a "potato gun" created on online empire 18:05 - How 12 year old Russell became addicted to direct response marketing 21:19 - What people can learn from studying newsletters and junk mail 23:11 - The art of “borrowing brilliance” 26:17- Russell's copywriting process 27:57 - Russell’s self-described business superpower 29:51 - Growing the business, expanding the team, and shrinking it down 31:35 - Big teams vs. small teams 35:45 - ClickFunnels 38:10 - Proven template marketing funnels 42:00 - WordPress and custom coding vs. ClickFunnels easy process 45:22 - How fast and easy is ClickFunnels and who should use it? 47:14 - Creating funnels for multiple clients 50:23 - Russell’s favorite marketing funnels 55:21 - The beauty of surveys and quizzes 58:06 - How _______ can revolutionize your business 60:30 - Why you should check out Russell Brunson

    For more information on Russell and his work, visit:

    Main Site: www.dotcomsecrets.com
    108 Proven Split Tests: www.dotcomsecretslabs.com
    Click Funnels www.clickfunnels.com Marketing In Your Car Podcast www.marketinginyourcar.com

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Mike Koenigs And The Power Of Your Platform

    This is episode as filmed on video and can be watched online for Free at http://baconwrappedbusiness.com/mikek

    Mike Koenigs knows how to get people noticed. The bestselling author of “You Everywhere Now” and the founder/CEO of Traffic Geyser and Instant Customer, Mike is on the cutting edge of technology and education when it comes to helping business owners build their platform and distribute their message.

    He has worked with several global brands like 20th Century Fox, Sony Entertainment, and BMW, as well as notable celebrities including Tony Robbins, Paula Abdul, and Brian Tracy.

    Mike is a three-time #1 bestselling author and is also a speaker, a filmmaker, and a philanthropist - simply cutting edge in everything he does!

    I’ve invited Mike on the show to discusses the power of having a platform like a podcast, a book or other medium to build thought leadership and the concept of "You, Everywhere, Now"

    03:32 - Today’s digital trends people can take advantage of quickly and easily 05:30 - How to get any audience in the world and connect with them for free 07:33 - The new way of thinking about your business and building your tribe 08:53 - What’s coming: Apple TV disrupting cable 10:00 - Framing the business you’re in 10:58 - How Mike met and did business with Richard Dreyfuss 16:40 - How Mike positioned himself to work with Richard Dreyfuss 18:46 - Having the resources to connect with virtually anyone 20:25 - The next most powerful thing: Starting a podcast 21:17 - Ways to move the needle and grow your business 22:18 - Getting your book published on Amazon 23:24 - Why Bacon Wrapped Business was born 24:51 - How you can get to anyone’s home for under $10 29:00 - Sending your book as a gift 33:22 - Delivering a heartfelt video on Facebook 35:47 - About Mike’s book You Everywhere Now (includes the 10x10x4 Formula) 37:10 - The credibility of having your own book 40:30 - Being an author without being a writer 42:03 - Traffic Geyser and Instant Customer 44:15 - What Instant Customer can do for you 45:15 - How every podcast episode becomes a lead capture opportunity 47:05 - Why every business person should have a book and a podcast show 50:31 - Why we live in the greatest moment and the safest time of human history 53:40 - Your responsibility to share and broadcast yourself 54:24 - Wayne Dyer’s story of success 56:31 - Mike’s radical life transformation: Kicking cancer’s butt and the lessons he learned 1:02:08 - His mission to create a million entrepreneurs 1:03:27 - Mike’s key to happiness: Cultivating ________.

    For more information on Mike’s programs visit http://baconwrappedbusiness.com/trafficgeyser.com or http://baconwrappedbusiness.com/instantcustomer

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Jordan Harbinger Reveals the Art of Charm and Podcasting Success Secrets

    Jordan Harbinger is a charmer. That's part of what he does for a living. A lawyer turned social dynamics expert, he’s is the owner and co-founder of The Art of Charm (AOC), where ordinary guys become extraordinary men. Jordan is also the host of The Art of Charm Podcast which can often be found raking at the top of iTunes or by clicking http://theartofcharmpodcast.com

    Jordan began teaching men to become better with women and transitioned to teaching men to become better men.

    In fact, former soldiers, intelligence agents, and ultra successful entrepreneurs can be found on the roster on any given day at The Art of Charm Academy.

    I’ve invited Jordan on the show to reveal why The Art of Charm goes beyond dating and his seven year journey to podcasting success.

    • 03:30 - Mastering emotional intelligence
    • 05:25 - Helping soldiers with PTSD readjust through his methods
    • 08:00 - Why all champions have a coach
    • 11:55 - The parallel between dating and business
    • 15:00 - Podcasting vs satellite radio
    • 17:15 - Apple CarPlay and the future of podcasting
    • 19:37 - Bacon wrapped strategy: The Art of Charm Model
    • 24:30 - Why you should value your time
    • 28:45 - Should you pay for coaching?
    • 32:20 - The power of having your own podcast
    • 35:13 - Bacon wrapped strategy: How to land bigger interviews
    • 38:25 - How one interview netted 1,200 new subscribers in 48 hours for a single guest
    • 41:12 - Why you should be creating a platform

    You can contact Jordan for more info at Jordanh@theartofcharm.com

    You can check out The Art of Charm at http://theartofcharm.com

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Adam Lyons on Positivity, Productivity and Profits

    Adam Lyons went from being voted “Least likely to ever get a girlfriend” in high school by his classmates to being voted the world’s #1 dating coach. Adam's success comes from his incredible understanding of human psychology, social dynamics, personal decision making processes and his ability to read and understand motivation at levels that even clinical psychologists would be impressed.

    Adam has been featured on major news shows for his ability to detect liars on the witness stand and has worked with governmental agencies to help train their people on some of the more advanced uses of persuasion and behavioral analysis.

    Recently Adam began sharing his insights with corporations and businesses to help them increase their profits and productivity. His results have been amazing and the demand for his expertise is increasing.

    I’ve invited Adam on the show to share his bacon wrapped strategy for using dating tactics in the business world and he shares his thoughts on "Positivity, Productivity and Profits"

    In this interview with Adam,

    06:40 - Getting voted #1 dating coach in the world
    08:10 - Bringing Positivity, Productivity and Profits to an options-trading floor 13:00 - How dating psychology relates to business 13:41 - Does luck exist? Does positivity matter? 17:34 - How trading losses effect future behavior 20:06 - A lesson in risk taking 24:00 - The problem with guarantees 26:30 - On paying for advice 34:06 - Bacon wrapped strategy: Lyons’ method of accepting opportunities 40:00 - Taking failures off the wall and shifting your focus 44:17 - The importance of being open to new opportunities 47:56 - How and why to tell people what else you can do 51:00 - Solving big problems and making big profits 55:39 - Bacon wrapped recipe: Smoked bacon wrapped onion rings

    You can contact Adam for more info at Adam@afcpictures.com

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    THE Mark Anthony Bates: “One Degree Of Separation”

    Mark Anthony Bates has been called a “Jack of all trades” with good reason. Not only is he one of the most connected people I know, he has essentially done every type of deal under the sun - Advertising, coaching, distribution, you name it. His pursuit for businesses the stimulate his curiosity is unmatched, and makes for a diverse palette of knowledge and expertise. If not anything else, an intriguing conversation.

    I invited Mark on the show to share his bacon wrapped strategy for organic relationship building, and creating “hidden gem” business opportunities.

    In this interview with Mark

    02:40 - What does he do? 04:15 - Why you should listen more than you talk 05:20 - The law of attention vs. the law of attraction 07:00 - How to build relationships organically? 11:00 - THE Mark Anthony Bates: A Jack of all trades 12:12 - Delivering presentations with passion 14:28 - Think, feel, do 16:14 - Coaching income vs. agency income 19:17 - Is there really a lack of opportunity in the world? 20:15 - In-person SEO 22:16 - Shifting your focus from the outcome to the process 23:36 - Contributing to the success of others 27:20 - Why you need to surround yourself around people who execute and implement 30:55 - The problem with leaving a legacy 34:18 - Bacon wrapped strategy: Creating precieved value for hotel key cards 41:51 - Bacon wrapped strategy: Why not, who do I know, and what can I do now? 49:40 - Mark’s PFM model 51:11 - How much money is enough? 54:21 - Knowing your exit strategy 56:00 - Bacon wrapped strategy: Branding your company vs. branding yourself 1:02:05 - How to reach influencers via Facebook? 1:03:26 - The importance of making people laugh and remember you 1:05:30 - Why bacon wrapped business is wrapped in bacon

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Luke Jaten: Direct Response Veteran On The Basics of Green

    Luke Jaten is a direct response marketing veteran with 26 years in the business. We met a few years back when I went through his PostCard Profits course, but today we'll be talking physical products, and what it takes to get this type of business off the ground.

    I invited Luke on the show to share his bacon wrapped strategy for launching a physical product business, and to share how the disciplines he acquired in direct response translated into his new venture.

    For more information on Luke Basic Greens product visit http://basicgreens.com/

    In this interview with Luke Jaten

    03:25 - It’s Brad Costanzo, not Brad Costanza 05:58 - Luke’s 26 year career in direct response marketing 07:50 - Understanding customer psychology before copy writing 09:30 - 75% failure rate from following the proven plan 10:34 - Contrarian marketing 12:45 - Is niche marketing constrained? 15:15 - Watch what they do, not what they say 16:16 - Luke’s Basic Greens product 18:00 - Facing launch fears head-on
    18:30 - The downside of info marketing 20:43 - Finding the right product without making false claims 22:33 - Is there a market for protein powder? 24:55 - The juice blues and outsourcing to Whole Foods 26:30 - Discovering a market and testing the formula 28:21 - Bacon wrapped strategy: Fusing direct response and design 30:55 - The capital intensive process of physical products 33:55 - Get big fast and do more good 36:40 - The difference between hard work vs lots of work 39:00 - Should you take your customer service calls? 43:17 - Bacon wrapped strategy: Outsourcing vs keeping things in house 46:19 - The importance of copy writing (even if you’re outsourcing)
    49:12 - The ready, fire, aim mentality 50:57 - Getting the packaging right 54:09 - Launch budget for physical products 57:47 - Getting started with private labeling

    For more information on Luke Basic Greens product visit http://basicgreens.com/

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Matt Stone: Killing Your Blog And Then "Killing It" On Amazon

    Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors.

    I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for.

    Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100.

    For more information on Matt visit http://archangelink.com/

    In this interview with Matt Stone

    • 01:28 - Bacon wrapped welcome
    • 02:00 - Amazon publishing, Matt Stone’s new book & more
    • 03:00 - Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging by Buck Flogging
    • 04:44 - What content marketers are doing wrong
    • 05:32 - Using your blog to build your list and leverage Amazon
    • 06:11 - Blogging vs. building a subscriber list
    • 09:32 - 3 ways to drive traffic to your blog
    • 12:00 - Identifying your most desired response from customers
    • 12:40 - How to leverage Amazon to boost your blog
    • 13:13 - The ultimate tool for Amazon
    • 15:00 - Why you need 1,000 downloads in the first 24 to 48 hours
    • 15:58 - Life time value of customer’s who buy your book vs. your blog
    • 18:34 - Bacon wrapped strategy: Relationship building with “untouchables”
    • 26:00 - Bacon wrapped strategy: Audio book publishing from scratch
    • 28:46 - Audio books as a marketing channel
    • 30:22 - Banking with Audible’s affiliate program
    • 34:30 - Audio book production costs
    • 36:36 - Why short non-fiction books are profitable in the audio book market
    • 37:10 - Narrating your own book vs. hiring a professional narrator
    • 40:10 - Is there a market for fiction books?
    • 42:41 - The self-publisher’s call-to-action or lack there of
    • 44:58 - Buck Flogging’s book publishing platform
    • 48:00 - How to get in Kindle’s Top 100
    • 53:27 - How to get in Kindle’s Top 30
    • 55:32 - Getting the attention of influencers for JV partnerships
    • 1:00:07 - Publishing with Archangel Ink
    • 1:04:46 - Preferred genres for publishing
    • 1:07:10 - Ghost writing
    • 1:12:54 - How to get your bacon wrapped strategy on the show

    For more information on Matt visit http://archangelink.com/

    And Get his book, "Kill Your Blog" on Amazon here: http://bit.ly/killyourblog

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    Tom Collins: The 8 Figure Business Builder

    Tom Collins is one of the most experienced and sought out experts in direct response revenue optimization. He's really into "big back ends" ...of your business that is.

    With nearly 2 decades of experience running the most successful direct response campaigns and back end product management for the biggest gurus and marketers in the industry, Tom steps out from behind the curtains to reveal how serious businesses can easily scale their business and increase the amount of money and frequency of orders so that you can outspend and outmarket your competition.

    Tom reveals a Magic Question every business owner should be asking their customers and explains why you should view yourself as being in the Re-Order business.

    What you’ll learn:

    • Tom’s 15+ year remarkable career working with professionals like Steven Covey
    • The power of talking to past customers to predict future buying patterns
    • Why you need to avoid abuse in the acquisition funnel
    • Why business owners need to be authentic and transparent on the front end
    • The “magic trick” and the “magic phrase” to increasing your revenue
    • The need for customer service reps to be your sales force

    Resources mentioned:

    • The 3x2x system
    • Prograde Nutrition

    People mentioned in this episode:

    • Tom Collins
    • Steven Covey
    • Jeremy Frandsen
    • Paul Mitchell
    • Jim Labadie

    For more information on Tom visit https://www.facebook.com/TomCollins8FigureBusiness

    If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

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    BaconBits: Law Of Attraction Vs. Law of Attention

    Bacon Bits are short, bite-sized chunks of business (or personal) advice.

    "The Law Of Attraction" makes me laugh. Those who've seen it work have not actually used it. Instead they unknowingly used the "Law Of ATTENTION.

    In this short episode, I explain the simple but critical difference between Attraction and Attention and how to Pay Attention to Get Attraction.

    This is a must-not-miss episode!

    Tell me what you think. Send an email to askbrad@baconwrappedbusiness.com

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    Marketing Moron Matt Trainer On Email Copy, SEO and Your Name Tattooed On His Toosh

    Matt Trainer is given himself the title of THE marketing moron. In reality, the opposite is true. Matt is a wild, crazy marketing savant.

    In this episode, Matt gives the details of his personal 90 day challenge to create $200,000 online by renting virtual real estate starting with nothing but $1,000.

    He also discusses the missing element in nearly every business's email marketing and how to "wrap some bacon" around your email response rates.

    This show is not for stodgy, faint of heart, conservative listeners as Matt is unfiltered, raw and straight to the point.

    If you have any questions, suggestions, comments or strategies of your own to share, email askbrad@baconwrappedbusiness.com. I read every email.

    For more information on Matt Trainer, visit TheMarketingMoron.com

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    BaconBits: What You "Sell" Vs. What You "Do"

    Bacon Bits are short, bite-sized chunks of business advice. In this Bit, I explain the critical difference between what you Sell vs what you or your business DOES.

    Understanding the difference will give you a much stronger Unique Selling Proposition and the ability to convert more prospects into customers. PLUS you'll learn a quick and easy shortcut to really understanding what you DO for your customers.

    If you like this, leave a review on iTunes and send an email to AskBrad@baconwrappedbusiness.com with your biggest business challenge or bacon-wrapped strategy.

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    How To Get Your Profits Unstuck & The Only 3 Ways To Grow Your Business

    There's only 3 ways known to man to increase the profits (and value) of a business. In this episode, Brad goes into detail about each of the 3 methods, offers examples and explains how to get your business off the profit plateau.

    Don't miss the last few minutes where he explains how following each of these 3 strategies can have an exponential impact on the value of your business and what can happen when you pass the $10 million dollar mark.

    If you'd like a second opinion on your business strategy, simply send an email to askbrad@baconwrappedbusiness.com and use the subject line: "second opinion"

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    4 Easy Ways To Pump Profits By 30% or More in 30 Days Or Less

    Brad shares 4 simple strategies to get your customers giving you more money. Each strategy is easy, fast and cheap to implement and doing all 4 at the same time could put you into a higher tax bracket. DISCLAIMER. Brad is not responsible for your excess tax burden from paying taxes on all those profits.

    If you'd like a second opinion on how to use these strategies in YOUR business, email askbrad@baconwrappedbusiness.com and let him know.

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    Licensing & The New Game Of Intellectual Property with Mitch Axelrod

    Download the Full Transcript of this episode for free at http://baconwrappedbusiness.com/transcript-mitch

    This is a game-changing episode for anyone who listens.

    Redefining intellectual property and the way it's used to create massive opportunities is today's topic and our guest host is #1 Bestselling Author, Mitch Axelrod, one of the leading experts on IP, Content-Capitalism and the New Game of Business.

    Are you an author, expert, consultant, information product creator? You absolutely must hear this method of exploding your opportunities. Few others are talking about this game and you can be one of the first to master it.

    Do you own a business and you're looking for proven ways to multiply your profits? We'll show you how to borrow the brilliance of content capitalists and leverage and license your way to easy revenue streams that you likely didn't know existed.

    That will change at the end of this BONUS episode.

    Fans of Jay Abraham will especially like this.

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    Is Reactivity Killing Your Productivity? Try This To-Do List Instead

    The typical "To Do" list is outdated and inefficient. Many business owners find themselves reacting to things that come up instead of working on fun, revenue generating activities.

    Today's show will give you a simple solution I developed for myself that you can put to work in your day immediately.

    It can be used by anyone, it's much more fun and effective especially if you share the ADD of the host.

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    Dream-Mapping Your Business The Walt Disney Way

    Successfully planning any dream, project, business or creative work is critical to it becoming a reality.

    Walt Disney's genius included a remarkable method to map his dreams, plan them out and then give a megaphone to the critic to ensure it succeeded.

    If you've ever had a dream, business or creative and found yourself unsure how you might accomplish it, this short show will give you a proven method to turn your dreams into reality.

    You'll be surprised how Walt handled the critic (internal and external) and made him the greatest ally.

    Based up on the teachings of Robert Dilts, Marilou Seavy and Susan Stageman, this strategy has been a cornerstone of my personal planning process and something you can use immediately.

    You're going to want to take notes when you download this episode.

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