The Visionary and the Integrator: A Match Made in Heaven
Mark C. Winters has over 25 years of entrepreneurial leadership experience with businesses from small startups to multi-billion dollar companies. He recently co-wrote (with Gino Wickman) the book "Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business". The book describes the importance of having both a visionary and an integrator working together for optimal business success. So, are you a visionary or an integrator? Find out now.
What is Rocket Fuel?
The best “rocket fuel” for making a business successful is the combination of not one, but two leaders:
Visionary: The Visionary is the dreamer, the imaginer, the one with all the ideas. They are often the CEO or founder of the business.
Integrator: The Integrator is the doer, the one who executes the ideas and puts them into action.
Integrators are much rarer than Visionaries at a ratio of roughly 4:1, so it can be difficult to find your complimentary match.
If you are having trouble finding a partner on your own, you can work with a profiling team to find your ideal match. Also, read Rocket Fuel for details on the 7-step Visionary-Integrator Connection Process.
What does the company need?
Understand yourself and identify your “wish list” of tasks and responsibilities that you want the integrator to take care of so that you don’t have to.
Are you ready? Are you truly ready (financially, psychologically, etc.) to take the next big step?
Beginning the Search:
Once you’re ready to find your Integrator, start by putting the word out to let your network know what you’re looking for.
You can also work with a recruiter to help you find your Integrator. Maybe your perfect match is hiding in corporate America.
Being a Visionary
Don’t kid yourself into thinking that you’re both a visionary and an integrator. Once you find an integrator to work with, you’ll realize all the things that you were missing or that you weren’t doing well.
A fractional integrator is basically a part-time integrator, which is better than nothing. Whether you can’t afford to hire a full-time integrator or don’t have 40+ hours a week of work for them, you might want to hire a fractional integrator. This isn’t quite the same thing as out-sourcing or out-tasking. The fractional integrator will likely develop a relationship with the visionary over time instead of just being an employee.
Many integrators don’t even realize that they are one. More and more people are now learning that this is a perfect role for them and are spreading the word to others with the same skill sets.
Integrator Mastery Forums – Mark and his team have started holding a live event for integrators in order to make more Visionary-Integrator relationships. They help to identify and create great integrators by giving them the tools and skills that will allow them to be successful integrators. They end the forum with an issue-solving session and help to walk them through it so that they can see exactly how to handle similar issues that they will face in the future. This event also helps integrators to discover that this is the perfect role for them and it gives them a chance to meet other people who are just like them.
Roger Hamilton’s Wealth Dynamics Profile Test identifies your wealth profile and what the right path is for you to follow in your business endeavors. The eight profiles are: Creator, Star, Supporter, Deal Maker, Trader, Accumulator, Lord, and Mechanic. In this case, the Creator is basically the Visionary and the Mechanic is basically the Integrator. You can go to the Wealth Dynamics website for more information.
Being geographically flexible when it comes to finding an Integrator (or Visionary) gives you a much higher chance of finding a good match. Specifically with fractional integrators, you may not need someone in your geographical proximity.
Matt Gallant (who will be on the next episode of Bacon Wrapped Business) asked “Can you simply hire, instead of partnering with, good operations and project managers that have the integrator qualities?”
Roughly 1/3 of integrators actually hold equity in the business, so it is not necessary for the integrator to invest in the company in order to be a full partner in the Visionary-Integrator relationship. Do not assume that the integrator does or does not want equity.
Additional Rocket Fuel Resources:
What are you, and what do you do? Read Rocket Fuel for a list of Visionary and Integrator qualities.
Go to Rocket Fuel’s website to take the assessment to “discover your unique strength and grow both your profitability and your impact.”
The website also offers a Membership Community that has different knowledge opportunities, and opportunities to interact directly with Mark to get your questions answered and have a continuous flow of information on how to make your Visionary-Integrator combination great. This is where you can learn about Rocket Fuel’s three phases to crystallize, connect and maximize.
Tip If you know you’re an integrator and you don’t always have the biggest and brightest ideas but if someone else does and you’re able to just get it done, know that and own your value because there are so many great ideas out there that need people who can execute them.
Calling all integrators! If you are an Integrator (or Visionary), contact Brad at email@example.com or get in touch with Mark at RocketFuelNow.com, LinkedIn or on Twitter @MarkCWinters.