Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
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"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"

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How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.

You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.

Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.

Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits

Business Growth Hacks and Marketing Chats With Inspiring Entrepreneurs. If you like John Lee Dumas, Tim Ferris, James Altucher, Jordan Harbinger you'll love this!

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    Building A Business To Sell With John Warrillow

    So you’ve built a great business, but now you’re ready to move on. You want to sell, but you don’t know where to start. To the untrained eye, the world of buying and selling businesses can seem like an endless maze.Thankfully, today’s guest is a master navigator...let him be your guide! A great entrepreneur himself, John Warrillow also specializes in ensuring success for you as you prepare to sell your business! Buckle down for some sizzling tips that will make your sale a successful one.

    John Warrillow is an entrepreneur and author with over 20 years of research experience in the small and medium business (SMB) market. He founded The Value Builder System™ to level the playing field for business owners as they approach their exit. Over 35,000 business owners have taken the Value Builder Questionnaire™, and with the support of Certified Value Builders™ such as brokers, M&A professionals, and coaches, they’re using the statistically-proven methodology to improve company value by up to 71%.

    John’s best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages. In 2015, John wrote another best-selling book that was released by Random House called The Automatic Customer: Creating A Subscription Business In Any Industry.

    In today’s episode we’ll discover…

    • How to sell your business without getting eaten by sharks
    • What makes a business attractive to an acquirer…and how to make sure yours measures up
    • Why long term value could make you less profitable in the short term…and why you shouldn’t sweat it
    • How to create a business that can thrive without you..and how to avoid the “Owner’s Trap”
    • 3 tips to increase offers when selling your business and how to start implementing them now
    • How to create a recurring revenue stream (a.k.a. subscription revenue) and why it will add exponential value to any business
    • Why now is the time to buy your next business and how to identify key value levers
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    How To Write Email Copy Like Pro In Less Than One Day with Jon Benson

    aDo you have a product or service to sell? Did you know you’ll need good copy to sell it? Do you get stuck staring at a blinking cursor every time you sit down to write? Well gear up as today we get to know Jon Benson, the man who can take all your copywriting anxiety away (well, most of it) and give you the intuitive tools to have confidence with your words.

    Now the CEO of Digital Publisher, Inc. and JBF Health, Jon Benson started his online empire in 2004 with the release of his first book, Fit Over 40 which propelled him into the online marketing spotlight.

    In 2007, Jon began experimenting with a new way to get products online. He combined his training in Neuro-Linguistic Programming and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to internet marketing fame, doing well over $12B annually for marketers in virtually every online industry. He then turned his focus to copywriting and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online.

    Today, Jon’s focus is narrowed down to the recent release of Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse.

    Today, Jon is authoring Epic Love, a book on his experiences and study of love, sexuality and relationships. He is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side.

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    How To Get A Return on Authenticity with Melinda Wittstock

    Authenticity is key to the success of any business; the trick is how to remain authentic in a world in which hiding behind an LCD screen is the norm. How do we break through the masks to reach real people with a real message? Are there tools to do this efficiently on a large scale? Let’s ask an expert.

    On top of being a visionary entrepreneur, innovator and founder-CEO of four scalable media-tech businesses, our guest also has over 25 years of experience as a host, journalist and entrepreneurial executive across the world’s top media brands.

    A passionate advocate for women in business, our guest launched a daily podcast on female entrepreneurship called WINGS of Inspired Business - Women, Innovating, Networking, Growing, Scaling to help women manifest the confidence, connections, and capital they need to realize success in life and business.

    Meet Melinda Wittstock; a lover of travel, meditation, and yoga, a single mom with two great kids and a golden retriever, and today’s esteemed guest.

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    Facebook Ads For Thought Leaders with David Schloss

    David Schloss is an online entrepreneur who began marketing in 2007 from his college apartment.

    Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.

    His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram.

    He was been rated as one of the top “Experts to Watch” by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising.

    Topics: The changing environment of social media marketing. The new way to promote webinars that works The "pillar content" process How David uses Instagram effectively Tease, Reveal Strategy, Case study combo

    Favorite tools Revealbot Insightly.com Uphex Kartra

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    The Real Role of the Entrepreneur with Marx Acosta Rubio

    Marx Acosta-Rubio is an immigrant Deca-millionaire. With a success story all can aspire to with powerful business growth strategies.

    Sure, we’re always marveled at the billionaires or those who have earned hundreds of millions of dollars in selling their companies or getting in early on a cool venture.

    Some people are lucky like that.

    But… what about for the rest of us?

    How do we REALLY attain millions of dollars and still achieve a happy life with wife (or hubby) and kids, friends, health, etc.?

    Marx made his first millions of dollars (CASH) growing a company that sells toner and office supplies via the phone. Not sexy, not Internet based, not Uber(ish) and not technology based either.

    It’s much harder and much more admirable to earn tens of millions of dollars selling a commodity. And doing it with zero cash to start.

    Marx was born in Caracas Venezuela, and migrated to the U.S. in October 1st 1977. He spoke no English and was being raised by a single mom.

    He got in trouble at school, only got D’s and F’s and flunked 5th grade. His mom sent him back to live in Venezuela during the 10th grade because she could not afford to feed him.

    By the time Marx got back, there wasn’t much hope for him. He smoked 3 packs of cigarettes a day, woke up with a beer and went to sleep with a Whiskey. He had been in shootouts and caused havoc wherever he went.

    But one day Marx had an epiphany.

    By the time he was 28 he was making $250,000 selling for an organization, which fired him after 3 ½ years. He got fired because the owner of the company lacked integrity and Marx let him know it.

    By this time he owned a home, had a beautiful wife and had a one-year-old baby boy but zero money in the bank. In fact, he was still $35,000 in debt.

    So as soon as he got home, he told his wife he was fired and she quickly put the kids at grandmas, got a biz license and made Marx get on the phone the very next day.

    First year he sold $800,000 on the phone. By age 31 he had $1 million CASH in the bank. By 37 he had over $10 million CASH in the bank. By 38 he had $0 CASH in the bank, and by 39 He had NEGATIVE $2 million

    After wanting to give up and asking himself “why bother?”… he built it back up, only this time he did it faster, smarter and with much more diversity than the first time.

    Now at 48, he is worth more (in CASH) than he ever was.

    It’s one thing to go from rags to riches. It’s another thing to go from rags to riches to rags, to negative rags, to more riches.

    Marx will share the principles that really work and are still working for him and many other entrepreneurs.

    Now Marx owns or has part ownership in thirteen companies where he focuses on helping them grow and develop into better companies.

    He has developed a principle called V2GP2 . Which he applies and always works.

    He has also developed what the REAL ROLE of the entrepreneur should be. When he helps entrepreneurs implement this into their businesses, they experience stratospheric growth.

    This ain’t the typical “ we’re CRUSHING IT” internet marketing hype.” Marx is all about the truth. His system generates REAL business growth in any industry.

    Listen intently to Marx when he shares the four aspects of the entrepreneur’s role. What really separates his organizations, which are doing much better than any of their competitors. His V2GP2 formula and how he is running his organizations now and how he came back from disaster, where he almost lost it ALL (Wife and kids included).

    Want more from Marx? http://www.callmarx.com

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    A New Opportunity With Local Businesses with Ben Adkins

    If you’ve been with us for awhile you’ve no doubt heard of the coveted “side hustle” that can eventually become your “main hustle.” Simply put, how can you build a business on the side that can grow to take the place of your draining desk job?

    Dr. Ben Adkins can tell you exactly how to do it and give you the tools to start building your side hustle today using Facebook Ads.

    Dr. Ben Adkins is a Licensed Chiropractic Physician and the Founder of Closer's Cafe. Ben grew his Chiropractic Practice using Facebook Marketing and then went on to help other local businesses do the same with his Agency.

    Ben created the Closer's Cafe Blog and Mastermind when he realized that other local businesses around the globe also need effective marketing.  Closer’s Cafe is a resource for those who are looking to build their own Facebook Ad Agency so they can help their community thrive.

    Ben has been a highlighted keynote speaker at conferences all over the country including The ASK Method with Ryan Levesque, Traffic & Conversion Summit and Social Media Marketing World.

    Here’s What You’ll Discover In This Episode...

    • How customers make decisions about a business
    • How to get a solid system in place and expand to other niches easily
    • How to get your foot in the door with one, small service and grow from there.
    • How to transition from side hustle to main hustle

    Getting Clients - How to find your niche - How to use doughnuts to get in the door - Pitching: don’t forget how to talk - Learn the ins and outs of how to run your business - How to utilize your testimonials to get more business

    Bottom Line

    Business owners are busy running their operation; even if they know about marketing oftentimes they’d rather just write a check and get back to doing what they do best

    Resources

    Contact

    Subscribe & Review The Bacon Wrapped Business Podcast Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

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    Build A Business From Anywhere Doing What You Love with Caitlin Pyle

    Today’s guest is Caitlin Pyle, an amazing entrepreneur and veteran of the true work from home movement. (not the scammy ads you see peppering the internet promising easy riches working in your underwear).

    After getting fired in 2011, Caitlin built her skills into a $40k+/year income with a thriving freelance proofreading business. In 2015, she launched her first online course, Transcript Proofreading: Theory and Practice™, which generated $100k+ in just three months. Caitlin launched another course in 2017, this time making over a million dollars in the first eight months alone!

    Now Caitlin gives no-nonsense, “swift kick in the butt” advice on how YOU can get out of your own way, build skills, and create income--so you can live the life of your dreams too

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    Bacon Wrapped Hustle: A Crossover Episode with Matt Wolfe and Joe Fier

    Want to have some fun? In this special crossover edition, I joined up with 2 of my business partners, Matt Wolfe and Joe Fier from Evergreen Profits and the Hustle and Flowchart podcast to get into a "flow" and talk about some of the best business advice we know, share the challenges and goals we have and basically just riff off each other the way we normally do in our meetings... and then always wish we would have recorded them.

    Joe Fier and Matt Wolfe are two of the smartest and coolest marketers and entrepreneurs in the industry and are widely known for sharing everything they know with their audience.

    Check them out at EvergreenProfits.com

    P.S. This WAS recorded on video as well as audio, but due to some technical challenges at the time of this publishing (today) that video isn't live yet. So stay tuned and we'll get that posted asap.

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    WisDumb: "Your Attitude Not Your Aptitude Determines Your Altitude" (Or Does It?)

    Your attitude, not your aptitude will determine your altitude Ziegler.

    If this is your first Wednesday WisDumb let me explain what we're doing here.

    I am personally going after a lot of the various success quotes and platitudes, which is a can be a trite statement that doesn't really convey the truth and is oftentimes a lacking and I am poking holes in it. I'm playing devil's advocate.

    And the sayings I'm going after, I'm not saying they're stupid, I'm not saying they're dumb, they are actually half wise, half dumb.

    More importantly, they don't tell the whole story. And since social media is so inundated with people, myself included, sometimes sharing quotes and wisdom and thoughts and success platitudes that I thought it would be helpful to help shift your thinking on some of this stuff, and open it up, and at least make you think deeper.

    So let's go back to this very famous quote by Zigler, "Your attitude, not your aptitude, will determine your altitude."

    So what Zig is saying here is that, "Hey, man, it's just your attitude. It's not your, your skill set your aptitude is your your ability to perform will determine your altitude."

    Now, I am a firm believer, that attitude is probably more important in the very beginning than aptitude in most cases. And it is very important that if you can find somebody who's got a winning attitude, and it's got a kind of a "go get them, I will be open, I will learn, I will figure it out" type attitude. That is one of the hardest things to learn. And it is one of the most valuable things that employer can have.

    In fact, there was a an amazing book I read about the founding of Southwest Airlines, I think it was called Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success, and it was it was really great. But South West Airlines has this entire philosophy in HR, which is hire for attitude, and train for, I guess, aptitude or train for the skill sets because they figure if we can find the right person, we can train them to do what we want.

    However, this statement is woefully incomplete.

    Because your attitude not your aptitude may determine your ability to get your foot in the door and figure it out. But you can't just go through life with you know, grinning a happy attitude, and not with any skill sets. Because it may get you in the door. It sure as hell isn't going to keep you in the door.

    So here's my challenge to you.

    Think about these two areas of your life. These two buckets, I don't care if you have to pull out a piece of paper and write this down. But look at your attitude and list out the things you believe with your attitude you're doing right. And then be brutally honest, and list out the things where your attitude could use an adjustment and optimization and think about it like are you sometimes being late? A little bit lazy, right? That's an attitude thing. Are you not doing some stuff that you should be doing? Are you taking the shortcut? are you complaining? Are you ever finding yourself in a victim mentality thinking, well, if somebody only gave me this, I'd be fine.

    Or are you taking on this attitude that just give me something I am going to be resourceful. I will figure it out as I go.  And a lot of times we show up like this.

    But a lot of other times, we'll show up like this only occasionally. I am absolutely guilty of this as well.

    But if you show up, ready to give your all and ready to figure it out, no matter what, especially when people are counting on you.

    And that's really one of the most valuable things that you can do. Not only like, yes, as an employee, but as an entrepreneu, as a business partner. And if you're a consultant, if you have clients, that's what people want. They want somebody who's super resourceful and is going to go figure it out. In fact, I'm going to put a link to of previous podcast or an article called "A Message to Garcia." If you've never read a Message to Garcia, I am going to put a link to the video here: [https://www.youtube.com/watch?v=p4pgzs2C8jk][1]

    And then challenge number 2, look at your Aptitude.

    What are the skill sets you currently are working with? Where could you increase those, where can you add new aptitudes on there, and how can you help grow both of these areas, because one of the things you'll find out is, is as you grow your attitude and aptitude, your your confidence, your belief in yourself is naturally going to increase because not only are you going to have the skills you're gonna have the attitude to back it up to know that even if you don't have the skills, you're going to be able to get them and and succeed.

    And then once your beliefs about yourself start to really coalesce and strengthen your entire identity is going to take on a new role. And at that point, there is going to be a cascade of awesome it happens in your life.

    It works every single time I talk about this a lot with my employees, my business partners, my clients, and I even did an episode on this exact topic with Jim Fortin for a few months ago.

    But my entire point of this thing is that is a great quote but it's only half wise it's half dumb.

    It's actually leaving something very specific out which is what a lot of the Wednesday Wisdumb quotes will do.

    And I don't want you to go through life only thinking halfway or not thinking for yourself or just listening to platitudes.

    Okay, that was another episode of Wednesday was dumb.

    I hope you've enjoyed it. Send me an email if you did, if you have any other quotes that you want me to play devil's advocate on or that you think are just kind of half baked and we'll go after that you can send me an email to askBrad@baconwrappedbusiness.com

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    Brain Hacking: Rewire Your Mind to Have It All With Adam Lyons

    Over the past 20 years, Adam Lyons has risen from his first job as a janitor, to become the founder of multiple companies and a world-renowned expert on business strategy. He's carved a path to success through years of real-world experimentation in one key area: human behavior. He has used this knowledge to help thousands of business clients achieve tremendous personal and financial successes.

    As the author of the bestselling book: "Brain Hacking: Rewire Your Mind to Have It All", Adam is condensing all his years of research into a step-by-step strategy guide designed to help you defeat the negative thoughts in your mind that stop you from getting what you want.

    Buy the book on Amazon at https://amzn.to/2Pf0JvW

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