Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!
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"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"

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How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.

You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.

Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.

Send an email to and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits

Business Growth Hacks and Marketing Chats With Inspiring Entrepreneurs. If you like John Lee Dumas, Tim Ferris, James Altucher, Jordan Harbinger you'll love this!

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    WisDumb: "Your Attitude Not Your Aptitude Determines Your Altitude" (Or Does It?)

    Your attitude, not your aptitude will determine your altitude Ziegler.

    If this is your first Wednesday WisDumb let me explain what we're doing here.

    I am personally going after a lot of the various success quotes and platitudes, which is a can be a trite statement that doesn't really convey the truth and is oftentimes a lacking and I am poking holes in it. I'm playing devil's advocate.

    And the sayings I'm going after, I'm not saying they're stupid, I'm not saying they're dumb, they are actually half wise, half dumb.

    More importantly, they don't tell the whole story. And since social media is so inundated with people, myself included, sometimes sharing quotes and wisdom and thoughts and success platitudes that I thought it would be helpful to help shift your thinking on some of this stuff, and open it up, and at least make you think deeper.

    So let's go back to this very famous quote by Zigler, "Your attitude, not your aptitude, will determine your altitude."

    So what Zig is saying here is that, "Hey, man, it's just your attitude. It's not your, your skill set your aptitude is your your ability to perform will determine your altitude."

    Now, I am a firm believer, that attitude is probably more important in the very beginning than aptitude in most cases. And it is very important that if you can find somebody who's got a winning attitude, and it's got a kind of a "go get them, I will be open, I will learn, I will figure it out" type attitude. That is one of the hardest things to learn. And it is one of the most valuable things that employer can have.

    In fact, there was a an amazing book I read about the founding of Southwest Airlines, I think it was called Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success, and it was it was really great. But South West Airlines has this entire philosophy in HR, which is hire for attitude, and train for, I guess, aptitude or train for the skill sets because they figure if we can find the right person, we can train them to do what we want.

    However, this statement is woefully incomplete.

    Because your attitude not your aptitude may determine your ability to get your foot in the door and figure it out. But you can't just go through life with you know, grinning a happy attitude, and not with any skill sets. Because it may get you in the door. It sure as hell isn't going to keep you in the door.

    So here's my challenge to you.

    Think about these two areas of your life. These two buckets, I don't care if you have to pull out a piece of paper and write this down. But look at your attitude and list out the things you believe with your attitude you're doing right. And then be brutally honest, and list out the things where your attitude could use an adjustment and optimization and think about it like are you sometimes being late? A little bit lazy, right? That's an attitude thing. Are you not doing some stuff that you should be doing? Are you taking the shortcut? are you complaining? Are you ever finding yourself in a victim mentality thinking, well, if somebody only gave me this, I'd be fine.

    Or are you taking on this attitude that just give me something I am going to be resourceful. I will figure it out as I go.  And a lot of times we show up like this.

    But a lot of other times, we'll show up like this only occasionally. I am absolutely guilty of this as well.

    But if you show up, ready to give your all and ready to figure it out, no matter what, especially when people are counting on you.

    And that's really one of the most valuable things that you can do. Not only like, yes, as an employee, but as an entrepreneu, as a business partner. And if you're a consultant, if you have clients, that's what people want. They want somebody who's super resourceful and is going to go figure it out. In fact, I'm going to put a link to of previous podcast or an article called "A Message to Garcia." If you've never read a Message to Garcia, I am going to put a link to the video here: [][1]

    And then challenge number 2, look at your Aptitude.

    What are the skill sets you currently are working with? Where could you increase those, where can you add new aptitudes on there, and how can you help grow both of these areas, because one of the things you'll find out is, is as you grow your attitude and aptitude, your your confidence, your belief in yourself is naturally going to increase because not only are you going to have the skills you're gonna have the attitude to back it up to know that even if you don't have the skills, you're going to be able to get them and and succeed.

    And then once your beliefs about yourself start to really coalesce and strengthen your entire identity is going to take on a new role. And at that point, there is going to be a cascade of awesome it happens in your life.

    It works every single time I talk about this a lot with my employees, my business partners, my clients, and I even did an episode on this exact topic with Jim Fortin for a few months ago.

    But my entire point of this thing is that is a great quote but it's only half wise it's half dumb.

    It's actually leaving something very specific out which is what a lot of the Wednesday Wisdumb quotes will do.

    And I don't want you to go through life only thinking halfway or not thinking for yourself or just listening to platitudes.

    Okay, that was another episode of Wednesday was dumb.

    I hope you've enjoyed it. Send me an email if you did, if you have any other quotes that you want me to play devil's advocate on or that you think are just kind of half baked and we'll go after that you can send me an email to

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    Brain Hacking: Rewire Your Mind to Have It All With Adam Lyons

    Over the past 20 years, Adam Lyons has risen from his first job as a janitor, to become the founder of multiple companies and a world-renowned expert on business strategy. He's carved a path to success through years of real-world experimentation in one key area: human behavior. He has used this knowledge to help thousands of business clients achieve tremendous personal and financial successes.

    As the author of the bestselling book: "Brain Hacking: Rewire Your Mind to Have It All", Adam is condensing all his years of research into a step-by-step strategy guide designed to help you defeat the negative thoughts in your mind that stop you from getting what you want.

    Buy the book on Amazon at

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    Consulting Success with Michael Zipursky

    Michael is the CEO of Consulting Success, author of the Amazon Best Seller "The Elite Consulting Mind" and has advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 180 consultants from around the world in over 50 industries add six and seven figures to their annual revenues.

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    SEO Superstar Stephan Spencer Reveals What's Working Now

    Stephan Spencer is an internationally recognized SEO expert, consultant, and bestselling author. He is the co-author of The Art of SEO (now in its third edition), author of Google Power Search, and co-author of Social eCommerce. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario.

    Stephan invented a pay-for-performance SEO platform called GravityStream that was also acquired and is now part of Rio SEO. Stephan’s clients post-acquisition have included Zappos, Sony, and Chanel. Stephan is the host of two popular podcast shows, The Optimized Geek and Marketing Speak.


    As a special gift to listeners of Bacon Wrapped Business, Stephan is giving away 4 free books:

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    Authority Through Authorship With Julie Broad

    In this episode, Julie Broad and I discuss why and how entrepreneurs can write a book to boost their brand and business.

    So if you want to get more speaking gigs, build credibility, and generate new opportunities so you can how to write a book that builds authority, this is for you.

    Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book.

    As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award.

    Her latest venture, Book Launchers, helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.

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    Real Estate Investing For Passive Cash Flow with Matt Theriault

    Matt Theriault is a USMC "Desert Storm" Veteran who enjoyed 15 successful years in the music business prior to becoming an accomplished real estate investor and mentor. He has built a cash flowing real estate portfolio of 100+ units over the last 10 years. His approach to real estate investing is conservative, simple and efficient.

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    How to Acquire A Profitable Business Instead Of Building It With Carl Allen

    Carl Allen is an entrepreneur, investor, and corporate dealmaker who has worked on transactions worth over $50 billion, which includes over 250 acquisitions and sales, together with more than 100 capital fund raising projects. In a 24-year career, Carl has analysed thousands of businesses, big and small, in 17 different countries and across nearly every business sector, including technology, pharmaceuticals, transport and logistics, engineering, manufacturing, aerospace, consumer goods and services, business services, retail, professional services, finance, packaging, and corporate clothing. Carl has a solid reputation as an investor and corporate dealmaker, having worked for Bank of America, Hewlett-Packard, Forrester, and Gartner. He has advised some of the world’s largest corporations on investments, acquisitions, disposals, and restructuring, Carl has also assisted hundreds of business owners in raising both equity and debt finance. Carl walks the talk, having acquired and sold numerous businesses for himself. Carl is one of the world’s premier experts on buying and financing small business acquisitions and coaches more than 700 entrepreneurs all over the world to buy small businesses rather than starting new ones.

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    High Ticket Dropshipping Done Right With Anton Kraly

    Anton Kraly is a serial entrepreneur with over 15 years of experience building online businesses, including Drop Ship Lifestyle.

    Voted “Best eCommerce Course” by Shopify, Drop Ship Lifestyle was created to give students the knowledge and tools necessary to create freedom through entrepreneurship.

    Listen closely as Brad asks a series of specific and actual questions that get to the heart of a successful dropshipping business.

    Learn more:

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    The Michelangelo Of Offer Creation: Adil Amarsi

    Adil Amarsi is one of the best copywriters in the world, he's known as the Michelangelo of Offer Creation for his ability to sculpt an offer into a compelling "must have" product or service.

    You'll discover his 15 point sales copy formula as well as his mindset going into an existing or a brand new offer.

    You'll also hear how he survived an attempted suicide jump from a 7 story building and landed on his head.



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